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Hair Bows

Fail

The top 5 products take 93% of clicks, so Hair Bows is a Fail.

Flapen Score
35
35 / 100
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Market size
£117K/yr574K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
93%top-5 click share · 6 brands · 11 sellers

Flapen Score

Hair Bows against its category

The dotted line is the Baby Products average. Past it, Hair Bows is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Bows market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Bows 574K times last year and spent an estimated £117K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.7%
Market size, estimated
£117Ka year
Peak month
December3.3× the quietest month
Top search term
hair bows150K searches a year

02 · Price

A sale here is worth £11.80.

Listings sell for £11.80 on average, from £2.92 to £47.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.80 that is £3K to £6K a year per listing.

Average price
£11.80under the $15 to $100 sweet spot
Price range
£2.92–£47.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #34 within Health & Baby Care. It carries 1,715 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#34in Health & Baby Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,715per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hair Bows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 63%

Demand

Hair Bows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Hair Bows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair bows150K/yr
  • bows122K/yr
  • bow105K/yr
  • hair bow68K/yr
  • hair bows for women35K/yr
  • bow hair clip27K/yr
  • bows for hair16K/yr
  • hairbows13K/yr
  • bow clip7K/yr
  • satin bows5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Bows

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Value For Money”
25%of negative reviews mention “Durability”
0.9%of orders come back
“even then they break easily”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Bows questions

Answered from the same tracked data.