hair bows
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Good£2.92–£47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,715.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.80avg listing price — sweet spot $15–$100
Market size
Okay£117K£117K/yr · 574K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, hair bows is a £117K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
hair bows market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £148K–£177K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 7.5%
- Avg brand age
- 23 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- URAQT64%
- D&Q10%
- JOYOYO9%
- AYNKH8%
- Tweruna5%
- Yoosit3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top hair bows search terms
- hair bows150K/yr
- bows122K/yr
- bow105K/yr
- hair bow68K/yr
- hair bows for women35K/yr
- bow hair clip27K/yr
- bows for hair16K/yr
- hairbows13K/yr
- bow clip7K/yr
- satin bows5K/yr
Top hair bows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.924.4★4,394 rev
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (Silver 40lb)
D&Q£47.614.1★611 rev
AYNKH 2 PCS Big Bow Hair Clips with Long Silky Satin Solid Color French Barrette Simple Hair Fastener Accessories for Women Girls
AYNKH£3.414.2★1,011 rev
JOYOYO 40 Pcs Hair Bows for Girls Hair Clips for Girls Toddlers - Grosgrain Ribbon Craft Pinwheel Bows In Pairs Medium Size 3.5 Inch
JOYOYO£5.944.7★4,850 rev
6 PCS Satin Hair Bows for Women 6 Colors Ribbon Bows with Long Tail Ribbon Hair Clip for Women Girls Toddler
Tweruna£4.994.2★22 rev
Newest
by launch date6 PCS Satin Hair Bows for Women 6 Colors Ribbon Bows with Long Tail Ribbon Hair Clip for Women Girls Toddler
Tweruna£4.9922 rev
Yoosit 9 Pack Oversized Satin Hair Bows White Pink Red Blue Green Black Hair Accessories Bowknot with Long Tail Ribbon Giant Hair Bow Clips French Barrettes for Women Girls Ponytails and Buns
Yoosit£8.39385 rev
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.924,394 rev
AYNKH 2 PCS Big Bow Hair Clips with Long Silky Satin Solid Color French Barrette Simple Hair Fastener Accessories for Women Girls
AYNKH£3.411,011 rev
D&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (Silver 40lb)
D&Q£47.61611 rev
Trending
90-day click momentumD&Q Archery Set Adult Bow and Arrow Set Adult Takedown Recurve Bow Hunting Bow Target Practice Competition Survival Longbow Right Hand 50 30lbs 40lbs with 6pcs Mixed Carbon Arrow (Silver 40lb)
D&Q£47.614.1★
URAQT Mens Bow Tie Classic Solid Color Pre-Tied Bow Tie for Men Satin Tux Bowtie Adjustable Formal Neck Bowtie for Parties Wedding (Black)
URAQT£2.924.4★
6 PCS Satin Hair Bows for Women 6 Colors Ribbon Bows with Long Tail Ribbon Hair Clip for Women Girls Toddler
Tweruna£4.994.2★
JOYOYO 40 Pcs Girls Hair Bows Craft Ribbon Bows for Girls - Medium Size Bright Colors 4.5 Inch Hair Bow Clips for Toddlers Little Girl
JOYOYO£9.344.6★
Yoosit 9 Pack Oversized Satin Hair Bows White Pink Red Blue Green Black Hair Accessories Bowknot with Long Tail Ribbon Giant Hair Bow Clips French Barrettes for Women Girls Ponytails and Buns
Yoosit£8.394.6★
What buyers say about hair bows
What buyers praise and complain about, mined from review topics.What buyers love
“These were cheap and looked it”
“Good quality bows”
“Very durable and beautiful colours”
“theyre crinkle free. used on a low setting”
“Really easy to put on”
“The size of these are perfect”
“most of the colours are nice”
“An absolutely great bit of kit for a newbie”
“Its better than anticipated”
“the adjustable strap makes it easy to get a comfortable fit around the neck without fuss”
What buyers complain about
“even then they break easily”
“the clip itself isn't backed by the same material so they look really cheap”
“Waste of money”
“Poor quality”
“False advertisement”
“Easily half the size”
“will cause damage to hair”
Top return reasons
Common questions
- Is hair bows profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the hair bows niche?
- 6 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hair bows?
- Top complaints mined from reviews: Durability, Material Quality, Value For Money. The return rate is 0.9%.
- When does demand for hair bows peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the hair bows niche?
- Listings span £2.92–£47.61; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 1,715 reviews — the moat a new listing must climb.