Hair Accessories for Girls

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

561K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.3%

Market size, estimated

£82Ka year

Peak month

December2.9× the quietest month

Top search term

girls hair accessories239K searches a year

Listings sell for £6.21 on average, from £2.56 to £12.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.21 that is £2K to £3K a year per listing.

Average price

£6.21under the $15 to $100 sweet spot

Price range

£2.56–£12.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #152 within Health & Baby Care. It carries 3,380 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#152in Health & Baby Care

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,380per listing

Listings tracked

38

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months