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Gro Clock

soft demand (-32.1% this quarter) — Gro Clock doesn't clear our bar today.

Flapen Score

49
Skip it

Top 42% of 638 Baby Products niches · +2 vs the category median of 47

Market size 52Growth 9Conversion 61Competition 22Returns 62Price range 89Avg price 90Brand share 39Review moat 76Quality gap 78
This niche Category average · 638 niches

Is Gro Clock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gro Clock is a £311K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.

Gro Clock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.1% over the last 90 days and 5.4% of searches end in a purchase.

£311K

revenue / yr

Units sold / yr15K
Search volume / yr-32.1%275K
Conversion rate5.4%
Avg price£21.15

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 23
Top-5 product click share74%
Open market18%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews487

Top Gro Clock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£47K£93K£140K£187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • Tommee Tippee49%
  • Zeepy13%
  • FiveHome8%
  • H-chin7%
  • iHoo5%
  • ANNNGUL4%
  • Open — no brand owns it (4 brands, 14%)

Gro Clock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume275KCVR5.4%Products12Brands10Top 5 Brands82%OOS Rate0.0%Rating4.3★Reviews487Avg BSR#19
9K7KSpike '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Gro Clock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gro clock58K/yr
  • sleep trainer clock24K/yr
  • kids clocks to stay in bed22K/yr
  • toddler clock18K/yr
  • sleep training clock for children23K/yr
  • grow clock19K/yr
  • ok to wake clock8K/yr
  • groclock11K/yr
  • gro clock sleep trainer12K/yr
  • gro-clock10K/yr

What reviews say buyers love and hate about Gro Clock

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Sleep Quality17%

improved sleep for everyone

Quality-Overall11%

the overall build quality is excellent

Ease Of Use10%

Easy to use

Color8%

with vibrant colours

Brightness/Shine/Glow7%

The lights glow up well

What buyers complain about

59% of reviews
Functionality-Overall12%

just a shame it's not working fully

Charging10%

no point charging it as it will only last a day

Assembly/Installation8%

Couldnt work out how to set it up

Color5%

Its a horrible grey colour like a computer from the early 90s

Battery Life5%

Poor internal battery

Gro Clock return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
18%
2Charging
14%
3Alarm/Timer Accuracy
11%
4Defective Material/Parts
8%
5Brightness/Shine/Glow
6%

Common Gro Clock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gro Clock 49/100 on Amazon United Kingdom — Skip it. The niche generates £311K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -32.1% over the last 90 days.
Search demand for Gro Clock on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.