green rug
Worth a lookShows a sweet-spot price point ($30.00 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Incredible£30.00avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£11.11–£96.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,603.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad£78K£78K/yr · 436K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, green rug is a £78K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
green rug market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 92%
- Out of stock
- 7.6%
- Avg brand age
- 34 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
38
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
24%
Top 20: 57%
Open market
41%
- the carpet15%
- XSIVOD12%
- Capslpad9%
- GENIMO8%
- SOANNY8%
- FVVRAX6%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -27.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Top green rug search terms
- green rug216K/yr
- green rugs living room75K/yr
- green rugs55K/yr
- hearth rugs for fireplaces33K/yr
- rug green14K/yr
- grey and green rug7K/yr
- ikea rug3K/yr
- midcentury modern rug32K/yr
Top green rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XSIVOD Soft Area Rugs for Living Room Plush Fluffy Bedroom Rug Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Furry Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£19.443.7★4,395 rev
the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 120 x 170 cm
the carpet£25.534.5★1,505 rev
FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£19.313.9★1,794 rev
the carpet Relax Rug Modern Fluffy Short Pile Non-Slip Underside Washable up to 30C Super-Soft Fur Look Green 120 x 160 cm
the carpet£17.754.5★15,603 rev
GENIMO 120x170cm Rugs Living Room Washable Short Pile&Non Slip Dark Green
GENIMO£34.844.5★255 rev
Newest
by launch date
XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£22.7073 rev
Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green
Alishomtll£20.6618 rev
Homcomodar Washable Rugs Living Room 120x170cm Modern Geometric Rugs for Bedroom Soft Living Room Rug Low Pile Thin Green Rug Carpets for Living Room Dining Room Home Office Kids Playing Room
Homcomodar£21.9147 rev
Capslpad Green Abstract Area Rug 160x230cm Modern Short Pile Soft Faux Wool Living Room Rug Washable Indoor Rug Non Slip Minimalist Floor Mat Rugs for Living Room Bedroom Office Area Kitchen Decor
Capslpad£44.44503 rev
SOANNY Rugs Living Room Large Soft Fluffy Shaggy Non-Slip Machine Washable Carpet for Bedroom Office Lounge Playroom Nursery Bedside Dorm 140 x 200 cm Forest Green
SOANNY£24.46983 rev
Trending
90-day click momentumHomcomodar Washable Rugs Living Room 120x170cm Modern Geometric Rugs for Bedroom Soft Living Room Rug Low Pile Thin Green Rug Carpets for Living Room Dining Room Home Office Kids Playing Room
Homcomodar£21.914.5★
Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green
Alishomtll£20.663.3★
FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£19.313.9★
XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£22.704.2★
Capslpad Green Abstract Area Rug 160x230cm Modern Short Pile Soft Faux Wool Living Room Rug Washable Indoor Rug Non Slip Minimalist Floor Mat Rugs for Living Room Bedroom Office Area Kitchen Decor
Capslpad£44.444.4★
What buyers say about green rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Exactly as advertised good quality”
“Love the colour”
“The design looks modern”
“A very comfortable”
“well-monitored cleaning routine perfectly”
“Non slip”
“Great size”
“Just what I wanted”
“I was also pleased that it wasn't overly thick”
What buyers complain about
“Paper thin”
“colour looks washed”
“Not the correct measurements”
“No grip”
“Poor quality”
“it really looks more expensive than it is”
“Very dangerous material”
“it won't lie flat”
“smells awful”
“unless you shave it bare then you will never get this clean”
Top return reasons
Common questions
- Is green rug profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 87 tracked products. 1 of 43 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the green rug niche?
- 36 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in green rug?
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 2.6%.
- When does demand for green rug peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the green rug niche?
- Listings span £11.11–£96.42; the average listing price is £30.00 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.