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Green Rug

Green Rug shows a sweet-spot price point ($30.00 avg), but weak search conversion (0.6%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 26% of 638 Baby Products niches · +6 vs the category median of 47

Market size 20Growth 11Conversion 8Competition 91Returns 60Price range 91Avg price 95Brand share 82Review moat 49Quality gap 81
This niche Category average · 638 niches

Is Green Rug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Rug is a £78K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Green Rug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.4% over the last 90 days and 0.6% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr3K
Search volume / yr-27.4%436K
Conversion rate0.6%
Avg price£30.00

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers36 · 38
Top-5 product click share24%
Open market47%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 87 products

Sponsored placement92%
New entrants (1y)43· 1 succeeded
Avg rating4.2★
Avg reviews1,603

Top Green Rug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

38

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

24%

Top 20: 57%

Open market

41%

  • the carpet15%
  • XSIVOD12%
  • Capslpad9%
  • GENIMO8%
  • SOANNY8%
  • FVVRAX6%

Green Rug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume436KCVR0.6%Products87Brands36Top 5 Brands53%OOS Rate7.6%Rating4.2★Reviews1,603Avg BSR#172
20K15KHoliday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Top Green Rug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green rug216K/yr
  • green rugs living room75K/yr
  • green rugs55K/yr
  • hearth rugs for fireplaces33K/yr
  • rug green14K/yr
  • grey and green rug7K/yr
  • ikea rug3K/yr
  • midcentury modern rug32K/yr

What reviews say buyers love and hate about Green Rug

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Value For Money19%

Good value

Quality-Overall14%

Exactly as advertised good quality

Color13%

Love the colour

Design-Overall6%

The design looks modern

Comfort-Overall5%

A very comfortable

What buyers complain about

54% of reviews
Thickness18%

Paper thin

Color13%

colour looks washed

Size-Overall6%

Not the correct measurements

Grip4%

No grip

Quality-Overall4%

Poor quality

Green Rug return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
32%
2Size-Overall
30%
3Quality-Overall
13%
4Thin
7%
5Advertised Vs Actual Product
5%

Common Green Rug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Rug 53/100 on Amazon United Kingdom — Worth a look. The niche generates £78K/yr across 87 tracked products. 1 of 43 products launched in the last 360 days are still selling. Search demand moved -27.4% over the last 90 days.
Search demand for Green Rug on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 2.8× the quietest.