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Glow in the Dark Stars

Fail

Prices span $2.61–$13.60, mostly outside the sweet spot, so Glow in the Dark Stars is a Fail.

Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£79K/yr278K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
55%top-5 click share · 18 brands · 38 sellers

Flapen Score

Glow in the Dark Stars against its category

The dotted line is the Baby Products average. Past it, Glow in the Dark Stars is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Stars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glow in the Dark Stars 278K times last year and spent an estimated £79K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
4.6%
Market size, estimated
£79Ka year
Peak month
December1.9× the quietest month
Top search term
glow in the dark stars151K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £2.61 to £13.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.20 that is £3K to £5K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£2.61–£13.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #202 within Nursery. It carries 1,610 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#202in Nursery
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,610per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Glow in the Dark Stars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

38

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

23%

  • Brand 129%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 67%

Demand

Glow in the Dark Stars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Glow in the Dark Stars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow in the dark stars151K/yr
  • glow in the dark stickers63K/yr
  • glow in dark stars9K/yr
  • glow in the dark stars ceiling9K/yr
  • glow in the dark wall stickers8K/yr
  • ceiling stars7K/yr
  • glow stars7K/yr
  • ceiling stars glow in the dark6K/yr
  • glow in dark stickers6K/yr
  • glow in the dark ceiling stickers5K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Stars

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Brightness/Shine/Glow”
48%of negative reviews mention “Brightness/Shine/Glow”
0.6%of orders come back
“Not so bright”
A buyer, on “Brightness/Shine/Glow”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glow in the Dark Stars questions

Answered from the same tracked data.