glass baby bottle
Worth a lookShows low returns (0.1%), but soft demand (-10.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Price range
Great£6.83–£45.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good£280K£280K/yr · 377K searches
Review moat
Okay2,414.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, glass baby bottle is a £280K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £264K–£353K
- units × avg price
- Launch success
- 29%
- 2 of 7 new (360d)
- Conversion rate
- 4.2%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.5%
- Avg brand age
- 46 months
- Avg seller age
- 162 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
105
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
5%
- MAM32%
- PHILIPS19%
- Tommee Tippee18%
- Lansinoh17%
- Dr Brown's Natural Flow5%
- AVENT4%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Natural Response Glass Baby Bottles 8oz/240 ml with Medium Flow Teats (Flow 3) 2 Pack SCY933/02
PHILIPS£17.054.6★5,264 rev
MAM Feel Good Glass Bottle | 1 Pack (1 x 260ml) | MAM Glass Bottle with Medium Flow Teat Size 2 | Baby Accessories for Newborn | Yellow (Various Designs)
MAM£10.834.6★1,228 rev
MAM Glass Baby Bottles & Soother Starter Set | 4 Pieces | 2X 260ml and 1x 170ml Feeding Bottles | 1x 0-2 Months Soother | Perfect Baby Accessories for Newborn
MAM£26.474.6★1,228 rev
Tommee Tippee Natural Start Glass Baby Bottle for 0m+ 1x 250ml Baby Bottle with Slow Flow Breast-Like Teat for a Natural Latch Self-Sterilising and BPA Free Baby Feeding Essentials
Tommee Tippee£7.554.4★1,756 rev
Lansinoh Glass Baby Bottle + NaturalWave Slow Flow Teat with Anti Colic Air Vent - 160ml - Breastfeeding Bottle Feeding: Clinically Proven to Reduce Nipple Confusion
Lansinoh£7.964.6★2,023 rev
Newest
by launch date
Nuby Pack of 2 RapidBottle Anti-Colic Glass Feeding Bottles - Rapid Bottle with Silicone Coated Glass Bottles with Breast-Like Teat | Quick Feed | No Microplastics | Fast Sterilising | 9oz (Beige)
Nuby£20.0233 rev
ana baby Pure Glass Bottle Set - 2 Pack | BPA-Free Borosilicate Glass Baby Feeding Bottles with Soft Silicone Teats Anti-Colic Vented Design | Under The Sea & Woodland Patterns (120ml x 2)
ana baby£11.0753 rev
Lansinoh Glass Baby Bottle + NaturalWave Medium Flow Teat with Anti Colic Air Vent - 4 x 240ml - BPA & BPS-Free - Breastfeeding Bottle Feeding: Clinically Proven to Reduce Nipple Confusion
Lansinoh£36.276 rev
Lansinoh Glass Baby Bottle + NaturalWave Slow Flow Teat with Anti Colic Air Vent - 4 x 160ml - BPA & BPS-Free - Breastfeeding Bottle Feeding: Clinically Proven to Reduce Nipple Confusion
Lansinoh£33.693 rev
NUK Perfect Match Glass Baby Bottles Set | 0+ Months | 120ml & 230ml | Anti Colic Feeding Bottle | Temperature Control Indicator | Rainbow | 4 Count
NUK£24.31240 rev
Trending
90-day click momentumNuby Pack of 2 RapidBottle Anti-Colic Glass Feeding Bottles - Rapid Bottle with Silicone Coated Glass Bottles with Breast-Like Teat | Quick Feed | No Microplastics | Fast Sterilising | 9oz (Beige)
Nuby£20.024.0★
MAM Feel Good Glass Baby Bottle Pack of 2 (170 ml & 260 ml) with Teat 1 Slow Flow for Newborns Unisex
MAM£29.755.0★
NUK Perfect Match Glass Baby Bottles Set | 0+ Months | 120ml & 230ml | Anti Colic Feeding Bottle | Temperature Control Indicator | Rainbow | 4 Count
NUK£24.314.6★
Lansinoh Glass Baby Bottle + NaturalWave Slow Flow Teat with Anti Colic Air Vent - 4 x 160ml - BPA & BPS-Free - Breastfeeding Bottle Feeding: Clinically Proven to Reduce Nipple Confusion
Lansinoh£33.695.0★
ana baby Pure Glass Bottle Set - 2 Pack | BPA-Free Borosilicate Glass Baby Feeding Bottles with Soft Silicone Teats Anti-Colic Vented Design | Under The Sea & Woodland Patterns (120ml x 2)
ana baby£11.074.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good value for money”
“Amazing for breastfed babies”
“Easy to clean”
“leak-proof”
“the practical features genuinely assist with the daily feeding routine”
“Size is perfect for new-borns and young babies”
“nicely designed”
“They didnt break when they dropped”
“It is very easy to use”
What buyers complain about
“Waste of money”
“Leaking bottles”
“Product no durable”
“Poor quality for baby product”
“Teats can be hard to use for newborns”
“She was crying the whole feed”
“error to find the right match”
“Utter waste”
“The design is over complicated for no reason”
“Good bottle, beware listing”
Top return reasons
Common questions
- Is glass baby bottle profitable to sell on Amazon United Kingdom?
- The niche generates £280K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the glass baby bottle niche?
- 11 brands and 105 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in glass baby bottle?
- Top complaints mined from reviews: Value For Money, Leak-Proof, Durability. The return rate is 0.1%.
- When does demand for glass baby bottle peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the glass baby bottle niche?
- Listings span £6.83–£45.73; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 2,415 reviews — the moat a new listing must climb.
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