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Formula Powder Pots

Fail

Prices span $3.24–$12.09, mostly outside the sweet spot, so Formula Powder Pots is a Fail.

Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£290K/yr543K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
58%top-5 click share · 15 brands · 38 sellers

Flapen Score

Formula Powder Pots against its category

The dotted line is the Baby Products average. Past it, Formula Powder Pots is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Formula Powder Pots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Formula Powder Pots 543K times last year and spent an estimated £290K. The top 5 brands take 70% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £290K a year.

Searches, last 12 months
543K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.4%
Market size, estimated
£290Ka year
Peak month
October1.5× the quietest month
Top search term
formula powder pots167K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £3.24 to £12.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.18 that is £14K to £18K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£3.24–£12.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Nursing & Feeding. It carries 2,719 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Nursing & Feeding
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,719per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Formula Powder Pots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

38

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

22%

  • Brand 121%
  • Brand 217%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Formula Powder Pots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Formula Powder Pots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formula powder pots167K/yr
  • formula dispenser47K/yr
  • milk powder dispenser pot53K/yr
  • baby milk powder dispenser pots51K/yr
  • baby formula powder dispenser37K/yr
  • milk powder dispenser20K/yr
  • milk dispenser pots baby19K/yr
  • mam formula dispenser13K/yr
  • powder dispenser15K/yr
  • baby formula container17K/yr

Reviews and returns

What reviews say buyers love and hate about Formula Powder Pots

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Absolutely rubbish”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Formula Powder Pots questions

Answered from the same tracked data.