formula powder pots
Skip itPrices mostly outside the sweet spot ($3.24–$12.09) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£290K£290K/yr · 543K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,718.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Price range
Bad£3.24–£12.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, formula powder pots is a £290K/yr Amazon United Kingdom market (543K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
formula powder pots market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £215K–£287K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
38
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
22%
- MAM21%
- Tommee Tippee17%
- Nuby14%
- sebudion9%
- Termichy9%
- TINY TO TOTS BABY TO TODDLER8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top formula powder pots search terms
- formula powder pots167K/yr
- formula dispenser47K/yr
- milk powder dispenser pot53K/yr
- baby milk powder dispenser pots51K/yr
- baby formula powder dispenser37K/yr
- milk powder dispenser20K/yr
- milk dispenser pots baby19K/yr
- mam formula dispenser13K/yr
- powder dispenser15K/yr
- baby formula container17K/yr
Top formula powder pots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommee Tippee Milk Powder Dispensers 6 Pack of Formula Powder Dispensers Holds up to 8 Scoops of Formula Travel Friendly and Space Saving
Tommee Tippee£4.194.8★10,823 rev
Nuby Baby Milk Powder Dispensers - Easy to Pour |Travel Ready | Compatible with Most Bottles Including RapidCool (Pack of 6)
Nuby£5.584.4★126 rev
MAM Formula Dispenser | Stores 40g Per Serving and Holds 3 Servings | Spill-Free Snap Cover for Easy Opening | Baby Accessories | White (Various Designs)
MAM£6.354.8★6,087 rev
Sebudion Baby Formula Powder Dispenser 3 Pcs Baby Milk Powder Dispenser Pots 2 Pcs Cleaning Brush 4 Compartment Formula Storage with Swivel Lid Suitable for Traveling Outdoor
sebudion£7.474.3★90 rev
Milk Powder Dispensers 3 Pack Containers Tiny to Tots 0M+ BPA Free 3 Separate Compartment Baby Formula Portioning Storage Containers (White 3 Pack)
TINY TO TOTS BABY TO TODDLER£7.134.5★47 rev
Newest
by launch dateSebudion Baby Formula Powder Dispenser 3 Pcs Baby Milk Powder Dispenser Pots 2 Pcs Cleaning Brush 4 Compartment Formula Storage with Swivel Lid Suitable for Traveling Outdoor
sebudion£7.4790 rev
YHTCC 2PCS Formula Powder Pots Easy to Clean Portable Formula Dispenser
YHTCC£6.5144 rev
Bebamour Baby Formula Dispenser 450ml Portable Milk Powder Storage Container with Scoop BPA Free Formula Pot for Baby Travel Nursery & Snack Storage Bear Design
Bebamour£8.18959 rev
Vital Baby Nurture Stacking Milk Formula Dispenser 3pcs 3-in-1 Stackable Design Easy Pour Spout EarthSmart Biodegradable BPA-Free & Space-Saving
Vital Baby£3.2425 rev
BEABA Formula Dispenser - Storage for Baby Milk Powder - Stackable - 4 Compartments - 100% airtight - Long-Term use as a Snack Box - Made in France - Cotton White/Terracotta
Béaba£7.364,275 rev
Trending
90-day click momentum
MAM Milk Powder Dispenser Milk Powder Box for Easy Filling of Baby Bottles Milk Powder Dispenser Holds up to 3 Servings 0+ Months Whale/Frog
MAM£10.304.7★
Milk Powder Dispensers 3 Pack Containers Tiny to Tots 0M+ BPA Free 3 Separate Compartment Baby Formula Portioning Storage Containers (White 3 Pack)
TINY TO TOTS BABY TO TODDLER£7.134.5★
Bebamour Baby Formula Dispenser 450ml Milk Powder Container with Scoop Portable Baby Formula Storage Pot for Travel Night Feeds & Snacks BPA Free Cow Design (Green)
Bebamour£8.264.7★
Nuby Baby Milk Powder Dispensers - Easy to Pour |Travel Ready | Compatible with Most Bottles Including RapidCool (Pack of 6)
Nuby£5.584.4★
Vital Baby Nurture Stacking Milk Formula Dispenser 3pcs 3-in-1 Stackable Design Easy Pour Spout EarthSmart Biodegradable BPA-Free & Space-Saving
Vital Baby£3.244.3★
What buyers say about formula powder pots
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality”
“As described”
“Compact and portable”
“It saves space or stacking”
“Perfect size”
“Doesnt leak”
“Worth every penny”
“These came in so handy with night feedings so I didnt have to count out the powder”
“Easy to clean”
What buyers complain about
“Absolutely rubbish”
“Leaked into other sections”
“Slightly complicated”
“Bad design really”
“its not worth the price”
“Too bulky”
“Too bulky”
“Doesnt work”
“they come apart”
“A little bit flimsy”
Top return reasons
Common questions
- Is formula powder pots profitable to sell on Amazon United Kingdom?
- The niche generates £290K/yr across 22 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the formula powder pots niche?
- 15 brands and 38 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in formula powder pots?
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Ease Of Use. The return rate is 0.2%.
- When does demand for formula powder pots peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the formula powder pots niche?
- Listings span £3.24–£12.09; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 2,719 reviews — the moat a new listing must climb.