Footmuff

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months

428K

Growth, 90 days vs prior 90

-66.9%

Conversion, latest week

0.5%

Market size, estimated

£38Ka year

Peak month

November9.8× the quietest month

Top search term

cosy toes37K searches a year

Listings sell for £16.56 on average, from £7.66 to £30.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.56 that is £2K to £4K a year per listing.

Average price

£16.56inside the $15 to $100 sweet spot

Price range

£7.66–£30.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

4.6%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #28 within Strollers, Prams & Accessories. It carries 279 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

73%

Out of stock, average day

28.3%

Average rank

#28in Strollers, Prams & Accessories

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

279per listing

Listings tracked

30

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months