Foldable Play Mat

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

+19.3%

Conversion, latest week

1.6%

Market size, estimated

£70Ka year

Peak month

July1.4× the quietest month

Top search term

foldable play mat80K searches a year

Listings sell for £22.38 on average, from £13.77 to £54.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £22.38 that is £0 to £2K a year per listing.

Average price

£22.38inside the $15 to $100 sweet spot

Price range

£13.77–£54.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #51 within Activity & Entertainment. It carries 719 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

72%

Out of stock, average day

17.0%

Average rank

#51in Activity & Entertainment

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

719per listing

Listings tracked

36

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months