Foam Play Mats

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

1.4%

Market size, estimated

£85Ka year

Peak month

August1.3× the quietest month

Top search term

foam play mat75K searches a year

Listings sell for £21.35 on average, from £5.83 to £54.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £21.35 that is £0 to £2K a year per listing.

Average price

£21.35inside the $15 to $100 sweet spot

Price range

£5.83–£54.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #50 within Activity & Entertainment. It carries 851 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

66%

Out of stock, average day

8.4%

Average rank

#50in Activity & Entertainment

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

851per listing

Listings tracked

47

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months