Foam Mats for Kids

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

+30.0%

Conversion, latest week

2.1%

Market size, estimated

£62Ka year

Peak month

May1.4× the quietest month

Top search term

outdoor play mat17K searches a year

Listings sell for £19.64 on average, from £4.66 to £54.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.

Average price

£19.64inside the $15 to $100 sweet spot

Price range

£4.66–£54.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #44 within Activity & Entertainment. It carries 1,246 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

63%

Out of stock, average day

3.4%

Average rank

#44in Activity & Entertainment

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,246per listing

Listings tracked

65

20 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

8Amazon's first-year sales bar

Average brand age

36 months