flannels face cloth pack 12
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($4.92–$12.62) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Review moat
Bad10,176.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad£62K£62K/yr · 54K searches
Price range
Bad£4.92–£12.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, flannels face cloth pack 12 is a £62K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
flannels face cloth pack 12 market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 92%
- Out of stock
- 9.9%
- Avg brand age
- 43 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
31%
- Infinitee Xclusives16%
- Utopia Towels13%
- Meng Jiaran12%
- Amazon Basics12%
- Makooz9%
- Lanjue7%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top flannels face cloth pack 12 search terms
- flannels face cloth pack 1241K/yr
- face flannels pack of 128K/yr
- flannels face cloth pack 245K/yr
Top flannels face cloth pack 12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
Infinitee Xclusives£8.854.7★4,507 rev
Meng Jiaran 12 Pcs Face Cloths Flannels Soft Bath Towels Quick Dry Baby Wash Cloth Squares Face Body Cloths For Baby Kids Adults Makeup Remover (25x25cm)
Meng Jiaran£7.774.3★92 rev
Makooz 10 Pc Face Flannels Pack - 500 GSM 100% Cotton Towel Set - Quick Dry and Absorbent Wash Cloth - Easy Drying Kitchen and Bath Flannel for Home Spa and Professional Use (Grey 30x30CM)
Makooz£9.073.7★1,142 rev
Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm White 12-Pack
Amazon Basics£7.234.5★6,718 rev
Utopia Towels - 12 Pack Luxury Flannel Face Cloth Set (30 x 30 CM) 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Towel (Grey)
Utopia Towels£8.964.6★14,981 rev
Newest
by launch date
Hiuyavy Flannel Face Cloth 12PCS Soft Face Towels 30x30CM Squares Wash Flannels Reusable Microfibre Face Cloth for Washing Face(6 Colours)
Hiuyavy£8.6316 rev
Novo Home Face Towels Pack of 12 550 GSM 100% Cotton Washcloths (30x30cm) Soft Quick Dry Highly Absorbent Flannels for Bathroom Spa Gym Dark Grey
Novo Home£10.17145 rev
Asheyya Flannels Face Cloth Pack 8 for Kids and Women 12 X 12 Inch Soft Face Cloths for Washing Face Reusable Quick Dry Face Towels
Asheyya£5.9759 rev
Meng Jiaran 12 Pcs Face Cloths Flannels Soft Bath Towels Quick Dry Baby Wash Cloth Squares Face Body Cloths For Baby Kids Adults Makeup Remover (25x25cm)
Meng Jiaran£7.7792 rev
Casabella 12 Pack Flannel Face Cloth - 100% Cotton Face Towels Soft & Absorbent Super Quality Washcloths 30x30CM Fingertip Towels for Makeup Removal & Cleansing - Royal Face Cloth
Casabella£8.2856 rev
Trending
90-day click momentumCasabella 12 Pack Flannel Face Cloth - 100% Cotton Face Towels Soft & Absorbent Super Quality Washcloths 30x30CM Fingertip Towels for Makeup Removal & Cleansing - Royal Face Cloth
Casabella£8.284.7★
Divine Textiles 100% Egyptian Cotton Flannel Face Cloths Wash Towel Set - White 12 Pack 30 x 30 cm - Highly Absorbent Flannels Face Clothes Extra Soft Fingertip Towels For Sports Work Gym Spa
DTEX HOMES£7.884.4★
Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm Petal Pink 24-Pack
Amazon Basics£9.854.7★
Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|
Infinitee Xclusives£8.854.7★
Diamond Tex Pack of 6 12 24 36 48 96 Face Cloth 100% Egyptian Cotton Soft Flannels Set Quick Absorbent Washcloth 500-GSM Gym Golf Hand Wash Towels 30x30cm (Sky Blue 6)
Diamond Tex£9.824.1★
What buyers say about flannels face cloth pack 12
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“soft material”
“Excellent Value”
“good colour”
“Just the right size”
“very absorbent”
“better than expected”
“thick material”
“easy wash”
“Lovely soft material nice size as well”
What buyers complain about
“not very practical size wise”
“Rubbish quality”
“Not very thick”
“Looks like the colour has been washed out”
“Very thin”
“Not worth the money”
“Cheap Material”
“Looks nothing like the website picture whatsoever”
“Die on some coming off on first use do eash first”
“i was surprised at how flimsy they are”
Top return reasons
Common questions
- Is flannels face cloth pack 12 profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flannels face cloth pack 12 niche?
- 16 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in flannels face cloth pack 12?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.4%.
- When does demand for flannels face cloth pack 12 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the flannels face cloth pack 12 niche?
- Listings span £4.92–£12.62; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 10,176 reviews — the moat a new listing must climb.