fisher price dj table
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£26.00avg listing price — sweet spot $15–$100
Price range
Incredible£16.06–£37.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good664avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay£133K£133K/yr · 330K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fisher price dj table is a £133K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
fisher price dj table market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £104K–£130K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 30.8%
- Avg brand age
- 33 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
34
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Lypsochaat66%
- Baby Einstein10%
- VTech9%
- Fisher-Price9%
- Cemirk3%
- RedCrab3%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -34.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×
Top fisher price dj table search terms
- baby dj table fisher price21K/yr
- fisher price dj table145K/yr
- baby dj table31K/yr
- dj table fisher price18K/yr
- baby dj8K/yr
- fisher price dj13K/yr
- toddler dj table9K/yr
- mix and learn dj table12K/yr
- fisher-price dj table17K/yr
- baby dj set6K/yr
Top fisher price dj table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.944.0★53 rev
Baby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.464.0★53 rev
Baby Einstein + Hape DJ Discovery Musical Toy Turntable Ages 6 Months and Up
Baby Einstein£16.064.7★270 rev
Fisher-Price Baby & Toddler Activity Table Laugh & Learn Mix & Learn DJ Table Musical Learning Toy with Lights & Sounds GERMAN Version HXG09
Fisher-Price£37.824.4★3,827 rev
VTech Mix It Up DJ DJ Mixer Toy for Kids Lights and Sound Effects 25 Interactive Buttons Educational Toy Interactive Toy for Kids Ages 3 4 5 Years English Version
VTech£16.184.6★90 rev
Newest
by launch dateBaby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.9453 rev
Baby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.4653 rev
RedCrab Kids DJ Mixer Table DJ Decks for Baby with Microphone Bluetooth Piano Keys LED Lights Interactive Music Keyboard Toy for Children Educational Musical DJ Set for Boys and Girls (Black)
RedCrab£32.4653 rev
VTech Mix It Up DJ DJ Mixer Toy for Kids Lights and Sound Effects 25 Interactive Buttons Educational Toy Interactive Toy for Kids Ages 3 4 5 Years English Version
VTech£16.1890 rev
VTech Baby My 1st Record Player Toy Turntable with Jazz Pop Techno Country and Hip Hop Music with Fun Phrases and Animals Gift for Babies 12 18 24 Months Plus English Version
VTech£19.32130 rev
Trending
90-day click momentumBaby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.944.0★
Baby DJ Table for Toddlers 1-3 Baby Musical Piano Toys 6-9-12-18 Months Toddler Activity Learning DJ Mixing Table with Music & Light Educational Baby Toys for 1 Year Old Boy Girl Birthday Gift
Lypsochaat£28.464.0★
VTech Baby My 1st Record Player Toy Turntable with Jazz Pop Techno Country and Hip Hop Music with Fun Phrases and Animals Gift for Babies 12 18 24 Months Plus English Version
VTech£19.324.6★
Baby Einstein + Hape DJ Discovery Musical Toy Turntable Ages 6 Months and Up
Baby Einstein£16.064.7★
RedCrab Kids DJ Mixer Table DJ Decks for Baby with Microphone Bluetooth Piano Keys LED Lights Interactive Music Keyboard Toy for Children Educational Musical DJ Set for Boys and Girls (Black)
RedCrab£32.464.0★
What buyers say about fisher price dj table
What buyers praise and complain about, mined from review topics.What buyers love
“fun for children”
“features that this little piano can create”
“Good value”
“Sound quality”
“As described”
“It feels sturdy enough to withstand toddler abuse. so far”
“The detachable legs are practical”
“its a good size for a 7 month old”
“easy to use”
“Ive been so impressed with the quality”
What buyers complain about
“Smaller than this drum kit”
“Broken after 3 days”
“Not sturdy enough”
“Very expensive for what it is”
“Some aren't buttons at all”
“It takes three AAA batteries which are not included”
“Noisy”
“Non functional elements”
“The design needs looking at”
“poor quality”
Top return reasons
Common questions
- Is fisher price dj table profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the fisher price dj table niche?
- 6 brands and 34 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fisher price dj table?
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 2.4%.
- When does demand for fisher price dj table peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the fisher price dj table niche?
- Listings span £16.06–£37.82; the average listing price is £26.00 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.