Face Scrubber
Face Scrubber shows low returns (0.4%), but pricing outside the sweet spot ($7.48 avg) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Face Scrubber profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Face Scrubber is a £155K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 55/100.
Face Scrubber: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.0% over the last 90 days and 6.4% of searches end in a purchase.
£155K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Face Scrubber products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HIEERBUS Silicone Face Scrubber Manual Exfoliating Brush Handheld Facial Cleansing Brush for Women Men-Blackhead Removing Pore Cleansing Massaging for Sensitive Delicate Dry Skin (3rd-Grey+White)
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 2,596
- Age
- 4y ago
flexii Silicone Face Scrubber - Gentle Face Scrubber for Sensitive Skin Face Wash Brush Facial Cleansing Tool Baby Hair Brush Soft Facial Exfoliator for Men and Women - Charcoal
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 2y ago
2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago
Silicone Face Scrubbers Exfoliator Brush&Baby Bath Brush& Facial Cleansing Brush&Baby Cradle Cap Brush&Silicone Massage Brush Suitable for Adult Facial Cleansing and Baby Bathing (Small-3pcs)
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 1,303
- Age
- 5y ago
Facial Cleansing Brush Face Scrubber: CLSEVXY Electric Face Spin Cleanser Brushes with 6 Brush Heads for Deep Cleansing Gentle Exfoliating Removing Blackhead Massaging
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 1,915
- Age
- 7y ago
Trending
90-day click momentum
medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago
2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago
Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Silicone Face Scrubber Rechargeable Facial Cleansing Brush with Heat Massage End Vibrating Exfoliating Face Scrubber for Women and Men Exfoliating Massage Device for Deep Cleansing (Green)
- Price
- £12.46
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago
Facial Cleansing Brush PRITECH Heatable Vibrating Face Scrubber with Massage Silicone Face Scrubber for Women & Men Electric Facial Cleanser for Deep Cleansing Gentle Exfoliating (Pink)
- Price
- £11.05
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago
Newest
by launch date2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago
Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago
Ithyes Silicone Face Scrubber Facial Cleansing Brush Mens face Brush Gentle Exfoliation and Blackhead Removal for Men and Women Suitable for Sensitive Skin Face Exfoliator Tool 1Pack (Black)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 11mo ago
COSLUS FBS01 Face Scrubber Facial Cleansing Brush: 5 Modes Rechargeable & IPX7 Waterproof for Sensitive Skin Deep Cleaning Removing Blackhead Exfoliating Massaging & Business Travel (Purple)
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 1,502
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
29 falling
Sellers
40
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
43%
Top 20: 87%
Open market
40%
- HIEERBUS13%
- MMSGA12%
- flexii10%
- COSLUS9%
- Lafefe9%
- CLSEVXY6%
Face Scrubber demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Face Scrubber search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face scrubber85K/yr
- silicone face scrubber56K/yr
- facial cleansing brush37K/yr
- face cleansing brush23K/yr
- face exfoliator brush13K/yr
- face brush cleansing9K/yr
- silicone face brush12K/yr
- face wash brush12K/yr
- face scrub brush10K/yr
- face exfoliator tool12K/yr
What reviews say buyers love and hate about Face Scrubber
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“soft enough”
“feels well-made”
“Very easy to use”
“Like it face feels very clean”
“Excellent value for money”
What buyers complain about
67% of reviews“Much to large to use on my face”
“Not super soft”
“Too expensive”
“Terrible Quality – Stopped Working After Just a Few Months”
“broke after less than three weeks”
Face Scrubber return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Scrubber questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
