Is face scrubber profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 36 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the face scrubber niche?

29 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in face scrubber?

Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 0.4%.

When does demand for face scrubber peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the face scrubber niche?

Listings span £2.57–£24.00; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.

face scrubber

Worth a look

Shows low returns (0.4%), but pricing outside the sweet spot ($7.48 avg) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.57–£24.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,487.61

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£155K

£155K/yr · 325K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.48

avg listing price — sweet spot $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, face scrubber is a £155K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

face scrubber market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £150K–£187K; units × avg price
Conversion rate: 6.4%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 6.5%
Avg brand age: 31 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

43%

Top 20: 87%

Open market

40%

HIEERBUS13%
MMSGA12%
flexii10%
COSLUS9%
Lafefe9%
CLSEVXY6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top face scrubber search terms

face scrubber85K/yr -4.3%6.7% conv.
silicone face scrubber56K/yr +9.2%8.7% conv.
facial cleansing brush37K/yr -26.2%2.8% conv.
face cleansing brush23K/yr -3.2%3.1% conv.
face exfoliator brush13K/yr +0.1%5.5% conv.
face brush cleansing9K/yr +91.2%3.7% conv.
silicone face brush12K/yr +10.5%3.4% conv.
face wash brush12K/yr +1.0%3.7% conv.
face scrub brush10K/yr +8.4%5.0% conv.
face exfoliator tool12K/yr -19.3%4.6% conv.

All search terms

Top face scrubber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIEERBUS Silicone Face Scrubber Manual Exfoliating Brush Handheld Facial Cleansing Brush for Women Men-Blackhead Removing Pore Cleansing Massaging for Sensitive Delicate Dry Skin (3rd-Grey+White)

HIEERBUS£6.034.6★2,596 rev

flexii Silicone Face Scrubber - Gentle Face Scrubber for Sensitive Skin Face Wash Brush Facial Cleansing Tool Baby Hair Brush Soft Facial Exfoliator for Men and Women - Charcoal

flexii£6.464.4★376 rev

2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)

Lafefe£3.544.4★24 rev

Silicone Face Scrubbers Exfoliator Brush&Baby Bath Brush& Facial Cleansing Brush&Baby Cradle Cap Brush&Silicone Massage Brush Suitable for Adult Facial Cleansing and Baby Bathing (Small-3pcs)

MMSGA£2.814.5★1,303 rev

Facial Cleansing Brush Face Scrubber: CLSEVXY Electric Face Spin Cleanser Brushes with 6 Brush Heads for Deep Cleansing Gentle Exfoliating Removing Blackhead Massaging

CLSEVXY£7.264.1★1,915 rev

Newest

by launch date

2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)

Lafefe£3.5424 rev

6mo ago

Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou

Holou£10.5815 rev

6mo ago

medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece

medicube£5.931,067 rev

10mo ago

Ithyes Silicone Face Scrubber Facial Cleansing Brush Mens face Brush Gentle Exfoliation and Blackhead Removal for Men and Women Suitable for Sensitive Skin Face Exfoliator Tool 1Pack (Black)

Ithyes£5.1182 rev

11mo ago

COSLUS FBS01 Face Scrubber Facial Cleansing Brush: 5 Modes Rechargeable & IPX7 Waterproof for Sensitive Skin Deep Cleaning Removing Blackhead Exfoliating Massaging & Business Travel (Purple)

COSLUS£8.251,502 rev

1y ago

What buyers say about face scrubber

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel14%

“soft enough”

Quality-Overall12%

“feels well-made”

Ease Of Use11%

“Very easy to use”

Cleansing11%

“Like it face feels very clean”

Value For Money8%

“Excellent value for money”

Ease Of Cleaning7%

“honestly makes your face feel super clean I love it”

Advertised Vs Actual Product6%

“looks just like the photos”

Efficiency4%

“incredibly effective at Cleansing the face”

Skin Health3%

“It helps exfoliate my face”

Strength2%

“Its powerful”

What buyers complain about

Size-Overall16%

“Much to large to use on my face”

Hard Feel11%

“Not super soft”

Value For Money8%

“Too expensive”

Quality-Overall8%

“Terrible Quality – Stopped Working After Just a Few Months”

Durability7%

“broke after less than three weeks”

Allergies5%

“Made my skin so much worse”

Skin Health4%

“Hurts my face”

Charging4%

“and was a nightmare to charge properly”

Ease Of Cleaning3%

“The facial cleansing brush wasnt what I expected”

Strength2%

“It's flimsy”

Top return reasons

Functionality-Overall27%

Size-Overall12%

Charging11%

Strength7%

Quality-Overall6%

Soft Feel5%

Ease Of Cleaning4%

Hard Feel4%

Defective Material/Parts4%

Durability2%

Common questions

Is face scrubber profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 36 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the face scrubber niche?: 29 brands and 40 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in face scrubber?: Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 0.4%.
When does demand for face scrubber peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the face scrubber niche?: Listings span £2.57–£24.00; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.