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Face Scrubber

Maybe

An estimated 0.4% of orders come back. But products sell for $7.48 on average, outside the sweet spot, so Face Scrubber is a Maybe.

Filters No Dominant Brand
Flapen Score
55
55 / 100Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Market size
£155K/yr325K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 29 brands · 40 sellers

Flapen Score

Face Scrubber against its category

The dotted line is the Baby Products average. Past it, Face Scrubber is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Face Scrubber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Scrubber 325K times last year and spent an estimated £155K. The top 5 brands take 54% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
6.4%
Market size, estimated
£155Ka year
Peak month
June1.3× the quietest month
Top search term
face scrubber85K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £2.57 to £24.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.48 that is £4K to £6K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£2.57–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #69 within Health & Baby Care. It carries 2,488 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#69in Health & Baby Care
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,488per listing
Listings tracked
36

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Face Scrubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

40

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

43%

Top 20: 87%

Open market

40%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Face Scrubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Face Scrubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face scrubber85K/yr
  • silicone face scrubber56K/yr
  • facial cleansing brush37K/yr
  • face cleansing brush23K/yr
  • face exfoliator brush13K/yr
  • face brush cleansing9K/yr
  • silicone face brush12K/yr
  • face wash brush12K/yr
  • face scrub brush10K/yr
  • face exfoliator tool12K/yr

Reviews and returns

What reviews say buyers love and hate about Face Scrubber

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Much to large to use on my face”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Face Scrubber questions

Answered from the same tracked data.