Face Scrubber
MaybeAn estimated 0.4% of orders come back. But products sell for $7.48 on average, outside the sweet spot, so Face Scrubber is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 638 Baby Products niches · +8 vs the category median of 4755
- Market size
- £155K/yr325K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 43%top-5 click share · 29 brands · 40 sellers
Flapen Score
Face Scrubber against its category
The dotted line is the Baby Products average. Past it, Face Scrubber is stronger. Inside it, weaker.
Market
The Face Scrubber market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Face Scrubber 325K times last year and spent an estimated £155K. The top 5 brands take 54% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £155Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- face scrubber85K searches a year
02 · Price
A sale here is worth £7.48.
Listings sell for £7.48 on average, from £2.57 to £24.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.48 that is £4K to £6K a year per listing.
- Average price
- £7.48under the $15 to $100 sweet spot
- Price range
- £2.57–£24.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #69 within Health & Baby Care. It carries 2,488 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #69in Health & Baby Care
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,488per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Face Scrubber products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HIEERBUS Silicone Face Scrubber Manual Exfoliating Brush Handheld Facial Cleansing Brush for Women Men-Blackhead Removing Pore Cleansing Massaging for Sensitive Delicate Dry Skin (3rd-Grey+White)
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 2,596
- Age
- 4y ago

flexii Silicone Face Scrubber - Gentle Face Scrubber for Sensitive Skin Face Wash Brush Facial Cleansing Tool Baby Hair Brush Soft Facial Exfoliator for Men and Women - Charcoal
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 2y ago

2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago

Silicone Face Scrubbers Exfoliator Brush&Baby Bath Brush& Facial Cleansing Brush&Baby Cradle Cap Brush&Silicone Massage Brush Suitable for Adult Facial Cleansing and Baby Bathing (Small-3pcs)
- Price
- £2.81
- Rating
- 4.5/5
- Reviews
- 1,303
- Age
- 5y ago

Facial Cleansing Brush Face Scrubber: CLSEVXY Electric Face Spin Cleanser Brushes with 6 Brush Heads for Deep Cleansing Gentle Exfoliating Removing Blackhead Massaging
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 1,915
- Age
- 7y ago
Trending
estimated 90-day click momentum
medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago

2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago

Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

Silicone Face Scrubber Rechargeable Facial Cleansing Brush with Heat Massage End Vibrating Exfoliating Face Scrubber for Women and Men Exfoliating Massage Device for Deep Cleansing (Green)
- Price
- £12.46
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago

Facial Cleansing Brush PRITECH Heatable Vibrating Face Scrubber with Massage Silicone Face Scrubber for Women & Men Electric Facial Cleanser for Deep Cleansing Gentle Exfoliating (Pink)
- Price
- £11.05
- Rating
- 4.5/5
- Reviews
- 3,325
- Age
- 2y ago
Newest
by launch date
2pcs Lymphatic Drainage Brush Handheld Silicone face Scrubber for Women Men for Daily Care Suitable for Sensitive Delicate and Dry Skin (Black + Grey)
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 6mo ago

Silicone Body Scrubber & Silicone Face Scrubber Set 2-Piece Silicone Shower Scrubber for Body & Face Cleansing Reusable Silicone Scrubber for Men & Women Holou
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago

medicube Multi Pore Brush & Face Mask Applicator | 4-in-1 Silicone Jelly Brush for Deep Pore Cleansing Face Mask Application & Gentle Face Massage | Kbeauty Skincare Tool | 1 Piece
- Price
- £5.93
- Rating
- 4.7/5
- Reviews
- 1,067
- Age
- 10mo ago

Ithyes Silicone Face Scrubber Facial Cleansing Brush Mens face Brush Gentle Exfoliation and Blackhead Removal for Men and Women Suitable for Sensitive Skin Face Exfoliator Tool 1Pack (Black)
- Price
- £5.11
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 11mo ago

COSLUS FBS01 Face Scrubber Facial Cleansing Brush: 5 Modes Rechargeable & IPX7 Waterproof for Sensitive Skin Deep Cleaning Removing Blackhead Exfoliating Massaging & Business Travel (Purple)
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 1,502
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
40
Est. top-5 brand share
54%
Top 20: 93%
Est. top-5 click share
43%
Top 20: 87%
Open market
40%
- HIEERBUS13%
- MMSGA12%
- flexii10%
- COSLUS9%
- Lafefe9%
- CLSEVXY6%
Demand
Face Scrubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Face Scrubber search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- face scrubber85K/yr
- silicone face scrubber56K/yr
- facial cleansing brush37K/yr
- face cleansing brush23K/yr
- face exfoliator brush13K/yr
- face brush cleansing9K/yr
- silicone face brush12K/yr
- face wash brush12K/yr
- face scrub brush10K/yr
- face exfoliator tool12K/yr
Reviews and returns
What reviews say buyers love and hate about Face Scrubber
We read the reviews and the return reasons for every product selling here.
“Much to large to use on my face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Scrubber questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









