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Face Cream for Dry Skin

Fail

The top 5 brands take 100% of clicks, so Face Cream for Dry Skin is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£153K/yr96K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
53%top-5 click share · 4 brands · 123 sellers

Flapen Score

Face Cream for Dry Skin against its category

The dotted line is the Baby Products average. Past it, Face Cream for Dry Skin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Cream for Dry Skin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Cream for Dry Skin 96K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
12.3%
Market size, estimated
£153Ka year
Peak month
July4.4× the quietest month
Top search term
green people24K searches a year

02 · Price

A sale here is worth £12.84.

Listings sell for £12.84 on average, from £4.02 to £33.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.84 that is £3K to £6K a year per listing.

Average price
£12.84under the $15 to $100 sweet spot
Price range
£4.02–£33.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #251 within Health & Baby Care. It carries 1,722 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#251in Health & Baby Care
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,722per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Face Cream for Dry Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

123

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

0%

  • Brand 166%
  • Brand 223%
  • Brand 310%
  • Brand 41%

Demand

Face Cream for Dry Skin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Face Cream for Dry Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green people24K/yr
  • weleda shower gel15K/yr
  • burts bees baby19K/yr
  • weleda body wash10K/yr
  • weleda baby shampoo body wash4K/yr
  • weleda baby shampoo6K/yr
  • organic baby wash6K/yr
  • weleda baby wash7K/yr
  • burts bees shampoo2K/yr
  • organic baby shampoo3K/yr

FAQ

Common Face Cream for Dry Skin questions

Answered from the same tracked data.