face cream for dry skin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Good£4.02–£33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.84avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,722.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£153K£153K/yr · 96K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, face cream for dry skin is a £153K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
face cream for dry skin market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £128K–£161K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 1.1%
- Avg brand age
- 60 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
123
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
0%
- WELEDA66%
- Green People23%
- Burt's Bees10%
- Neal's Yard Remedies1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.4×
Top face cream for dry skin search terms
- green people24K/yr
- weleda shower gel15K/yr
- burts bees baby19K/yr
- weleda body wash10K/yr
- weleda baby shampoo body wash4K/yr
- weleda baby shampoo6K/yr
- organic baby wash6K/yr
- weleda baby wash7K/yr
- burts bees shampoo2K/yr
- organic baby shampoo3K/yr
Top face cream for dry skin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weleda Baby Shampoo & Body Wash Baby Bath Kids Shampoo & Wash Sensitive Calendula Dermatologically Tested Certified Natural 96% Recycled Packaging 400ml Packaging May Vary
WELEDA£6.914.6★561 rev
Weleda Baby Shampoo & Body Wash w. Calendula Sensitive Kids Shampoo & Baby Bath Wash Baby Face Wash & baby Shower Cream in One by Weleda Baby Skincare - 200ml
WELEDA£4.024.8★12,745 rev
Green People Scent Free Sun Cream SPF30 200ml
Green People£25.384.4★1,585 rev
Weleda Shower Gel with Sea Buckthorn Creamy Body Wash For Women & Men Cleanse & Vitality Paraben & SLS Free Certified Natural Organic Vegan 200 ml
WELEDA£4.794.4★1,849 rev
Weleda Shower Gel with Citrus Creamy Body Wash For Women & Men Cleanse & Refresh Paraben & SLS Free Certified Natural Organic Vegan 200 ml
WELEDA£5.044.6★1,808 rev
Newest
by launch date
Weleda Skin Food Shower Gel Cream Body Wash for Immediate Nourishment For Men & Women Dermatologically tested Certified Natural Vegan 200ml
WELEDA£4.57292 rev
Weleda Baby Shampoo & Body Wash Baby Bath Kids Shampoo & Wash Sensitive Calendula Dermatologically Tested Certified Natural 96% Recycled Packaging 400ml Packaging May Vary
WELEDA£6.91561 rev
Weleda Happiness Shower Gel with Grapefruit Body wash with natural essential oils For Men & Women Dermatologically tested Vegan 96% Recycled Packaging 750ml
WELEDA£10.50297 rev
Weleda Sport Body Wash with Arnica 750ml
WELEDA£9.82205 rev
Weleda Refresh Shower Gel with Citrus Body wash with natural essential oils For Men & Women Dermatologically tested Vegan 96% Recycled Packaging 400ml
WELEDA£6.93292 rev
Trending
90-day click momentumWeleda Happiness Shower Gel with Grapefruit Body wash with natural essential oils For Men & Women Dermatologically tested Vegan 96% Recycled Packaging 750ml
WELEDA£10.504.5★
Weleda Refresh Shower Gel with Citrus Body wash with natural essential oils For Men & Women Dermatologically tested Vegan 96% Recycled Packaging 400ml
WELEDA£6.934.5★
Green People Scent Free Sun Cream SPF30 100ml
Green People£17.394.4★
Green People Scent Free Sun Cream & After Sun Bundle SPF30 2x200ml
Green People£33.834.2★
Burts Bees Shampoo & Wash Original 21 oz
Burt's Bees£19.384.6★
Common questions
- Is face cream for dry skin profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the face cream for dry skin niche?
- 4 brands and 123 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- When does demand for face cream for dry skin peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 4.4× the quietest.
- What does it cost to enter the face cream for dry skin niche?
- Listings span £4.02–£33.83; the average listing price is £12.84 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.