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Extra Wide Stair Gate

Fail

The average product has 42,160 reviews to catch up to, so Extra Wide Stair Gate is a Fail.

Flapen Score
36
36 / 100
Ranks 568 of 638 Baby Products niches · −11 vs the category median of 47
Market size
£105K/yr96K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
74%top-5 click share · 7 brands · 12 sellers

Flapen Score

Extra Wide Stair Gate against its category

The dotted line is the Baby Products average. Past it, Extra Wide Stair Gate is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Wide Stair Gate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extra Wide Stair Gate 96K times last year and spent an estimated £105K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
4.5%
Market size, estimated
£105Ka year
Peak month
August1.5× the quietest month
Top search term
wide stair gate24K searches a year

02 · Price

A sale here is worth £24.51.

Listings sell for £24.51 on average, from £17.03 to £41.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £24.51 that is £0 to £2K a year per listing.

Average price
£24.51inside the $15 to $100 sweet spot
Price range
£17.03–£41.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #43 within Safety Equipment. It carries 42,160 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
1.5%
Average rank
#43in Safety Equipment
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,160per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Extra Wide Stair Gate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Brand 182%
  • Brand 26%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Extra Wide Stair Gate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Extra Wide Stair Gate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide stair gate24K/yr
  • extra wide baby gate16K/yr
  • extra wide stair gate15K/yr
  • wide baby gate14K/yr
  • wide stair gate pressure fit6K/yr
  • extra wide safety gate4K/yr
  • baby gate wide4K/yr
  • large baby gate4K/yr
  • stair gate wide4K/yr
  • 90cm stair gate3K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Wide Stair Gate

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Strength”
12%of negative reviews mention “Size-Overall”
3.8%of orders come back
“To big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Extra Wide Stair Gate questions

Answered from the same tracked data.