Epsom Salts 10kg
FailThe top 5 brands take 100% of clicks, so Epsom Salts 10kg is a Fail.
- Flapen Score
- 33 / 100Ranks 602 of 638 Baby Products niches · −14 vs the category median of 4733
- Market size
- £27K/yr15K searches / yr
- 90-day growth
- -35.8%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 10 sellers
Flapen Score
Epsom Salts 10kg against its category
The dotted line is the Baby Products average. Past it, Epsom Salts 10kg is stronger. Inside it, weaker.
Market
The Epsom Salts 10kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epsom Salts 10kg 15K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -35.8%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £27Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- epsom salts 10kg13K searches a year
02 · Price
A sale here is worth £13.77.
Listings sell for £13.77 on average, from £5.08 to £21.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.77 that is £1K to £3K a year per listing.
- Average price
- £13.77under the $15 to $100 sweet spot
- Price range
- £5.08–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health & Baby Care. It carries 2,111 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 31%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Health & Baby Care
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,111per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Epsom Salts 10kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 158%
- Brand 217%
- Brand 317%
- Brand 46%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Epsom Salts 10kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Epsom Salts 10kg
We read the reviews and the return reasons for every product selling here.
“tub damaged salt everwhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salts 10kg questions
Answered from the same tracked data.









