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Epsom Salts 10kg

Fail

The top 5 brands take 100% of clicks, so Epsom Salts 10kg is a Fail.

Flapen Score
33
33 / 100
Ranks 602 of 638 Baby Products niches · −14 vs the category median of 47
Market size
£27K/yr15K searches / yr
90-day growth
-35.8%search demand this quarter
Competition
81%top-5 click share · 5 brands · 10 sellers

Flapen Score

Epsom Salts 10kg against its category

The dotted line is the Baby Products average. Past it, Epsom Salts 10kg is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salts 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epsom Salts 10kg 15K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-35.8%
Conversion, latest week
12.9%
Market size, estimated
£27Ka year
Peak month
March1.9× the quietest month
Top search term
epsom salts 10kg13K searches a year

02 · Price

A sale here is worth £13.77.

Listings sell for £13.77 on average, from £5.08 to £21.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.77 that is £1K to £3K a year per listing.

Average price
£13.77under the $15 to $100 sweet spot
Price range
£5.08–£21.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health & Baby Care. It carries 2,111 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
31%
Out of stock, average day
0.0%
Average rank
#38in Health & Baby Care
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,111per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Epsom Salts 10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 217%
  • Brand 317%
  • Brand 46%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Epsom Salts 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Epsom Salts 10kg

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Salt Content”
0.1%of orders come back
“tub damaged salt everwhere”
A buyer, on “Salt Content”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Epsom Salts 10kg questions

Answered from the same tracked data.