epsom salts 10kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.77avg listing price — sweet spot $15–$100
Review moat
Okay2,110.77avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.08–£21.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 15K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, epsom salts 10kg is a £27K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
epsom salts 10kg market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Hexeal58%
- The Intelligent Health17%
- Elixir Gardens17%
- MAC Marie & Adam's Collection your comfort is our ambition....6%
- Westlab2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -35.8% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.9×
Top epsom salts 10kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£13.604.7★4,917 rev
Hexeal Epsom Salt 10kg 2 x 5kg Bags of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£11.774.8★2,146 rev
Elixir Gardens Epsom Salt Pharmaceutical Grade | 10kg Supplied in Bag
Elixir Gardens£11.674.7★792 rev
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
The Intelligent Health£21.044.7★1,154 rev
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
MAC Marie & Adam's Collection your comfort is our ambition....£14.854.3★69 rev
Newest
by launch date
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
The Intelligent Health£5.088,992 rev
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
The Intelligent Health£21.041,154 rev
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
MAC Marie & Adam's Collection your comfort is our ambition....£14.8569 rev
Pure Epsom Salts | Magnesium Sulphate Bath Salt | 10 Kg Pack by The Intelligent Health | Ideal for Relieving Sore Muscles | Reduces Inflammation
The Intelligent Health£20.95782 rev
Elixir Gardens Epsom Salt Pharmaceutical Grade | 10kg Supplied in Bag
Elixir Gardens£11.67792 rev
Trending
90-day click momentum
Hexeal Dead Sea Salt 10kg 10kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
Hexeal£12.164.7★
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
The Intelligent Health£21.044.7★
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
MAC Marie & Adam's Collection your comfort is our ambition....£14.854.3★
Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£13.604.7★
Hexeal Epsom Salt 10kg 2 x 5kg Bags of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
Hexeal£11.774.8★
What buyers say about epsom salts 10kg
What buyers praise and complain about, mined from review topics.What buyers love
“A very valued company”
“Great Value”
“Great relaxing salts”
“As advertised”
“Lovely and relaxing”
“Relax”
“Our bodies absorb magnesium very well through the skin”
“My feet are nice and soft”
“Clean and smells good”
“they are wonderful for easing muscle ache”
What buyers complain about
“tub damaged salt everwhere”
“too expensive”
“no relief whatsoever”
“Not natural”
“very heavy bag”
“I was really to fall into a deep sleep”
“Magnesium Sulfate is not that great at being absorbed as its generally lab made - so wouldnt recommend putting this in a bath”
“Need to find a way to keep moisture out of them once opened now”
“that was very cekar on the deleivery instructions”
“believe these are a better quality”
Top return reasons
Common questions
- Is epsom salts 10kg profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 13 tracked products. 90-day search growth is -35.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the epsom salts 10kg niche?
- 5 brands and 10 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in epsom salts 10kg?
- Top complaints mined from reviews: Salt Content, Value For Money, Pain Relief-Overall. The return rate is 0.1%.
- When does demand for epsom salts 10kg peak?
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- What does it cost to enter the epsom salts 10kg niche?
- Listings span £5.08–£21.14; the average listing price is £13.77 (sweet spot $15–$100). The average incumbent carries 2,111 reviews — the moat a new listing must climb.