Epsom Salts 10kg
FailThe top 5 brands take 100% of clicks, so Epsom Salts 10kg is a Fail.
- Flapen Score
- 33 / 100Ranks 602 of 638 Baby Products niches · −14 vs the category median of 4733
- Market size
- £27K/yr15K searches / yr
- 90-day growth
- -35.8%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 10 sellers
Flapen Score
Epsom Salts 10kg against its category
The dotted line is the Baby Products average. Past it, Epsom Salts 10kg is stronger. Inside it, weaker.
Market
The Epsom Salts 10kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epsom Salts 10kg 15K times last year and spent an estimated £27K. All 5 brands take every click. Demand peaks in Mar. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -35.8%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £27Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- epsom salts 10kg13K searches a year
02 · Price
A sale here is worth £13.77.
Listings sell for £13.77 on average, from £5.08 to £21.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.77 that is £1K to £3K a year per listing.
- Average price
- £13.77under the $15 to $100 sweet spot
- Price range
- £5.08–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Health & Baby Care. It carries 2,111 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 31%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Health & Baby Care
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,111per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Epsom Salts 10kg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £13.60
- Rating
- 4.7/5
- Reviews
- 4,917
- Age
- 11y ago

Hexeal Epsom Salt 10kg 2 x 5kg Bags of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £11.77
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago

Elixir Gardens Epsom Salt Pharmaceutical Grade | 10kg Supplied in Bag
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 7y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
- Price
- £14.85
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 6y ago
Trending
estimated 90-day click momentum
Hexeal Dead Sea Salt 10kg 10kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
- Price
- £12.16
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 11y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
- Price
- £14.85
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 6y ago

Hexeal Epsom Salt 10kg 10kg Bucket of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £13.60
- Rating
- 4.7/5
- Reviews
- 4,917
- Age
- 11y ago

Hexeal Epsom Salt 10kg 2 x 5kg Bags of Food Grade Magnesium Sulphate for Bathing Gardening & Household Use Suitable for Personal Care Soil Enrichment and More
- Price
- £11.77
- Rating
- 4.8/5
- Reviews
- 2,146
- Age
- 11y ago
Newest
by launch date
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 8,992
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 1,154
- Age
- 6y ago

Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly
- Price
- £14.85
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 6y ago

Pure Epsom Salts | Magnesium Sulphate Bath Salt | 10 Kg Pack by The Intelligent Health | Ideal for Relieving Sore Muscles | Reduces Inflammation
- Price
- £20.95
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 7y ago

Elixir Gardens Epsom Salt Pharmaceutical Grade | 10kg Supplied in Bag
- Price
- £11.67
- Rating
- 4.7/5
- Reviews
- 792
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Hexeal58%
- The Intelligent Health17%
- Elixir Gardens17%
- MAC Marie & Adam's Collection your comfort is our ambition....6%
- Westlab2%
- Open — no brand owns it (0%)
Demand
Epsom Salts 10kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Epsom Salts 10kg
We read the reviews and the return reasons for every product selling here.
“tub damaged salt everwhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salts 10kg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









