eczema cream for children
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,267.23avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.67–£20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 102K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eczema cream for children is a £114K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
eczema cream for children market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £94K–£112K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.3%
- Avg brand age
- 72 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
105
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
4%
- Childs Farm71%
- Oilatum9%
- Epaderm5%
- Cetraben4%
- AproDerm4%
- JAN & JUL3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Top eczema cream for children search terms
- eczema cream kids36K/yr
- childs farm oatderma11K/yr
- childs farm oat derma24K/yr
- childs farm oat8K/yr
- kids eczema cream5K/yr
- eczema cream for kids4K/yr
- childs farm fragrance free4K/yr
- child farm oat derma3K/yr
- oat derma childs farm3K/yr
- childs farm oat derma moisturiser3K/yr
Top eczema cream for children products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.734.7★307 rev
Childs Farm OatDerma Body Wash Fragrance Free Soothing Face Bath Shower Gel Sensitive Skin Soap Baby Kids 250ml
Childs Farm£4.284.7★389 rev
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
Childs Farm£4.334.7★168 rev
Oilatum Junior Cream Eczema and Dry Skin Emollient for Kids Soothing and Hydrating Moisturizer for Sensitive Itchy Skin Dermatologist Recommended Relief for Irritated Skin 1 x 150g
Oilatum£5.344.6★2,885 rev
Childs Farm OatDerma Hair Shampoo Fragrance and Tear Free Soothing for Sensitive Skin and Scalp Baby Kids 250ml
Childs Farm£4.684.5★324 rev
Newest
by launch date
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.83156 rev
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.73307 rev
Childs Farm OatDerma Body Wash Fragrance Free Soothing Face Bath Shower Gel Sensitive Skin Soap Baby Kids 250ml
Childs Farm£4.28389 rev
Childs Farm OatDerma Bubble Bath Fragrance Free Soothing Hydration for Sensitive Skin Baby 250ml
Childs Farm£4.33168 rev
Childs Farm OatDerma Hair Shampoo Fragrance and Tear Free Soothing for Sensitive Skin and Scalp Baby Kids 250ml
Childs Farm£4.68324 rev
Trending
90-day click momentum
JAN & JUL Adjustable Toddler Sun-Hat with UV Protection (L: 2-5 Years Purple Daisy)
JAN & JUL£16.524.8★
Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump
Epaderm£9.714.7★
Oilatum Cream for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 150g
Oilatum£5.024.6★
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.834.5★
Childs Farm OatDerma Body Moisturiser Fragrance Free Soothing Hydration Sensitive Skin Emollient Baby Kids 200ml
Childs Farm£3.734.7★
What buyers say about eczema cream for children
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with dry skin”
“Very effective product”
“no irritation at all”
“Good price”
“it helps calm itching”
“skin feels smooth”
“Works quickly and really effective”
“Exactly as described”
“Absorbed well”
“fragrance free”
What buyers complain about
“very itchy dry skin”
“Smells chemical”
“Pump - did not work”
“expensive”
“it also means its not the best moisturiser”
“Didnt take the itching away for hours”
“This stuff actually seems to give some parts of my body a burning sensation”
“Not good for my scalp”
“Leaking bottle”
“While it may not provide instant relief for everyone”
Top return reasons
Common questions
- Is eczema cream for children profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 22 tracked products. 90-day search growth is +30.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the eczema cream for children niche?
- 8 brands and 105 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in eczema cream for children?
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.1%.
- When does demand for eczema cream for children peak?
- Demand peaks in Jan; the busiest month runs 2.5× the quietest.
- What does it cost to enter the eczema cream for children niche?
- Listings span £2.67–£20.43; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.