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Eczema Body Wash

Fail

Prices span $2.64–$15.70, mostly outside the sweet spot, so Eczema Body Wash is a Fail.

Flapen Score
36
36 / 100
Ranks 568 of 638 Baby Products niches · −11 vs the category median of 47
Market size
£60K/yr71K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
75%top-5 click share · 9 brands · 105 sellers

Flapen Score

Eczema Body Wash against its category

The dotted line is the Baby Products average. Past it, Eczema Body Wash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eczema Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eczema Body Wash 71K times last year and spent an estimated £60K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
10.7%
Market size, estimated
£60Ka year
Peak month
November3.3× the quietest month
Top search term
eczema body wash30K searches a year

02 · Price

A sale here is worth £7.88.

Listings sell for £7.88 on average, from £2.64 to £15.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.88 that is £2K to £4K a year per listing.

Average price
£7.88under the $15 to $100 sweet spot
Price range
£2.64–£15.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #48 within Health & Baby Care. It carries 5,325 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#48in Health & Baby Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,325per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Eczema Body Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

105

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

11%

  • Aveeno56%
  • E459%
  • Dermz8%
  • Bioderma6%
  • QV5%
  • Sanex4%
  • Open — no brand owns it (3 brands, 11%)

Demand

Eczema Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Eczema Body Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eczema body wash30K/yr
  • psoriasis body wash12K/yr
  • aveeno dermexa body wash12K/yr
  • eczema shower gel7K/yr
  • shower gel for itchy skin5K/yr
  • aveeno dermexa daily emollient body wash3K/yr
  • shower gel for eczema skin3K/yr

Reviews and returns

What reviews say buyers love and hate about Eczema Body Wash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eczema Body Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data