Is eczema body wash profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (36/100).

How competitive is the eczema body wash niche?

9 brands and 105 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in eczema body wash?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.

When does demand for eczema body wash peak?

Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the eczema body wash niche?

Listings span £2.64–£15.70; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 5,325 reviews — the moat a new listing must climb.

eczema body wash

Skip it

Prices mostly outside the sweet spot ($2.64–$15.70) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,325.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.88

avg listing price — sweet spot $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 71K searches

Price range

Bad£2.64–£15.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eczema body wash is a £60K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

eczema body wash market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £47K–£63K; units × avg price
Conversion rate: 10.7%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.4%
Avg brand age: 68 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

105

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

Aveeno56%
E459%
Dermz8%
Bioderma6%
QV5%
Sanex4%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -14.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top eczema body wash search terms

eczema body wash30K/yr -29.2%6.2% conv.
psoriasis body wash12K/yr -1.2%4.4% conv.
aveeno dermexa body wash12K/yr +5.1%16.8% conv.
eczema shower gel7K/yr -3.9%6.9% conv.
shower gel for itchy skin5K/yr -12.6%4.5% conv.
aveeno dermexa daily emollient body wash3K/yr +45.3%19.0% conv.
shower gel for eczema skin3K/yr -23.8%9.6% conv.

All search terms

Top eczema body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Dermexa Daily Emollient Body Wash Gently cleanses and Soothes For Very Dry Itchy Also Eczema Prone Skin 300 ml(Packaging may vary)

Aveeno£6.924.6★3,022 rev

E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml

E45£3.764.5★2,203 rev

Healpsorin Antifungal Body Wash: Psoriasis Eczema Dermatitis and Sensitive Shower Gel - Eczema Treatment - 500ml

Dermz£15.704.4★1,238 rev

Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin

Aveeno£5.854.6★6,361 rev

Bioderma Atoderm Body Wash Family (Women Men and Kids) Moisturizing and Cleansing Shower Oil for Very Dry Sensitive Skin 33.80 Fl Oz 1 Liter

Bioderma£14.724.6★31,324 rev

Newest

by launch date

Cetaphil PRO Itch Prone Skin Body Wash Cleansing Wash for Sensitive Dry or Very Dry Skin & suitable for Eczema-prone Skin 236ml Packaging May Vary

Cetaphil£9.1918 rev

5mo ago

Aveeno Baby Dermexa Moisturising Wash (1x 250ml) Soothing Unscented and Soap-Free Baby Body Wash Developed to Gently Cleanse Delicate Skin for Babies with Very Dry Itchy Skin and Prone to Eczema

Aveeno Baby£5.04755 rev

4y ago

Aveeno Dermexa Daily Emollient Cream (1x 500ml) Emollient Cream Enriched with Triple Oat Complex and Ceramides for Sensitive Skin Soothing Relief from Itchy Dry Skin Prone to Eczema

Aveeno£10.237,538 rev

5y ago

Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**

Sanex£2.641,007 rev

5y ago

Healpsorin Antifungal Body Wash: Psoriasis Eczema Dermatitis and Sensitive Shower Gel - Eczema Treatment - 500ml

Dermz£15.701,238 rev

6y ago

What buyers say about eczema body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Gentle and moisturising”

Quality-Overall13%

“The stuff is fantastic in all forms”

Smell8%

“Nice subtle smell”

Value For Money8%

“Good price”

Soft Feel7%

“Soft skin”

Allergies6%

“doesnt irritate my sensitive skin”

Suitability Combination Skin4%

“made my skin much calmer”

Sensitivity-Overall4%

“It's gentle on sensitive skin”

Cleansing4%

“I feel squeaky clean”

Suitability Dry Skin3%

“Great for dry skin”

What buyers complain about

Allergies15%

“Allergic reaction”

Smell11%

“Unpleasant scent”

Moist/Dry7%

“Its not as moisturising”

Value For Money6%

“A bit expensive”

Suitability Dry Skin6%

“Ive had broken skin barrier for a while now so it was dry”

Thickness6%

“Not only is the liquid very thick n gloopy like glue”

Lather3%

“- It does not lather much”

Skin Health3%

“not enough on its own if your skin barrier is very damaged”

Leak-Proof3%

“Dispensers need to be in leakproof bags”

Sensitivity-Overall3%

“To say its supposed to be for sensitive eczema prone skin I did not expect it to do this to my 11 week old baby”

Top return reasons

Leak-Proof29%

Defective Material/Parts8%

Value For Money8%

Functionality-Overall7%

Size-Overall5%

Ease Of Use5%

Product Condition5%

Smell5%

Certifications3%

Age Suitability3%

Common questions

Is eczema body wash profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (36/100).
How competitive is the eczema body wash niche?: 9 brands and 105 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in eczema body wash?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.
When does demand for eczema body wash peak?: Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the eczema body wash niche?: Listings span £2.64–£15.70; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 5,325 reviews — the moat a new listing must climb.