Dummy Steriliser
FailThe top 5 products take 82% of clicks, so Dummy Steriliser is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £93K/yr133K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 26 sellers
Flapen Score
Dummy Steriliser against its category
The dotted line is the Baby Products average. Past it, Dummy Steriliser is stronger. Inside it, weaker.
Market
The Dummy Steriliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dummy Steriliser 133K times last year and spent an estimated £93K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £93Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- dummy steriliser69K searches a year
02 · Price
A sale here is worth £12.08.
Listings sell for £12.08 on average, from £5.94 to £20.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.08 that is £6K to £9K a year per listing.
- Average price
- £12.08under the $15 to $100 sweet spot
- Price range
- £5.94–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #60 within Nursing & Feeding. It carries 197 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #60in Nursing & Feeding
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 197per listing
- Listings tracked
- 11
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dummy Steriliser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nuby UV Dummy Steriliser - 1 Minute Sterilising Cycle | Fast and Effective UV Electric Sterilising Solution | Kills 99.9% of Germs | Portable
- Price
- £14.05
- Rating
- 3.9/5
- Reviews
- 682
- Age
- 5y ago

Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Portable UV Dummy Steriliser 3-Min 99.99% Sanitisation Type-C Rechargeable Mini Pacifier Disinfection Box 400mAh Battery Travel Sterilizer for Baby Bottle Pacifier
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 8mo ago

Portable Dummy Steriliser Mini UV-C Sanitizer Box for Pacifier 99.99% Sterilization in 3 Mins USB-C Rechargeable Mini Sterilizer Box for Baby Pacifier Bottle Nipples and More (White)
- Price
- £11.84
- Rating
- 4.4/5
- Reviews
- 463
- Age
- 2y ago

MOMMED Dummy Steriliser UV Dummy Steriliser Portable UV Dummy Steriliser 99.99% Sterilization in 3 Minutes 180-Min Battery Life Type-C Rechargeable Baby Pacifier Steriliser On The Go
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Milton Maximum Protection Mini Soother Steriliser Silver
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 10y ago

Portable UV Dummy Steriliser 3-Min 99.99% Sanitisation Type-C Rechargeable Mini Pacifier Disinfection Box 400mAh Battery Travel Sterilizer for Baby Bottle Pacifier
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 8mo ago

MOMMED Dummy Steriliser UV Dummy Steriliser Portable UV Dummy Steriliser 99.99% Sterilization in 3 Minutes 180-Min Battery Life Type-C Rechargeable Baby Pacifier Steriliser On The Go
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago

Tommee Tippee NightGlow Pod with 0-6m Ultra-Light NightGlow Soother Charge Glow in the Dark Dummies in 2 Minutes 3X AA Batteries Lithium Only or Mains-Powered USB Cable Portable UVC Steriliser
- Price
- £16.82
- Rating
- 3.1/5
- Reviews
- 100
- Age
- 9mo ago
Newest
by launch date
Nuby RapidSterilise UV Soother Steriliser - 1 Minute Sterilising Cycle | Compact | USB Rechargeable | Kills up to 99.9% of Bacteria
- Price
- £14.45
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 5mo ago

Portable UV Dummy Steriliser 3-Min 99.99% Sanitisation Type-C Rechargeable Mini Pacifier Disinfection Box 400mAh Battery Travel Sterilizer for Baby Bottle Pacifier
- Price
- £8.78
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 8mo ago

runpeak Steriliser for Baby Bottles Upgraded UV - Portable UV Steriliser Box 3-Minute Fast Bottle Steriliser 270-Min Battery Life USB Rechargeable Dummy Cleaner for Babies On the Go
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 8mo ago

Tommee Tippee NightGlow Pod with 0-6m Ultra-Light NightGlow Soother Charge Glow in the Dark Dummies in 2 Minutes 3X AA Batteries Lithium Only or Mains-Powered USB Cable Portable UVC Steriliser
- Price
- £16.82
- Rating
- 3.1/5
- Reviews
- 100
- Age
- 9mo ago

Dummy Uv Steriliser Portable Kills 99% of Germs in 3 Mins by 4 Uv Lights Type-C Rechargeable for Baby Pacifiers Dentures and Orthodontics
- Price
- £10.40
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
26
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
8%
- Nuby48%
- CMANLNYK14%
- mountop12%
- MOMMED8%
- Milton6%
- Tommee Tippee4%
- Open — no brand owns it (4 brands, 8%)
Demand
Dummy Steriliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dummy Steriliser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dummy steriliser69K/yr
- dummy steriliser portable20K/yr
- uv dummy steriliser10K/yr
- nuby dummy steriliser9K/yr
- portable dummy steriliser7K/yr
- dummy steriliser box4K/yr
- dummy case steriliser3K/yr
- uv dummy steriliser portable3K/yr
- soother steriliser3K/yr
- mam dummy steriliser box3K/yr
Reviews and returns
What reviews say buyers love and hate about Dummy Steriliser
We read the reviews and the return reasons for every product selling here.
“does not work properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dummy Steriliser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









