Dummy Steriliser
FailThe top 5 products take 82% of clicks, so Dummy Steriliser is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £93K/yr133K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 82%top-5 click share · 10 brands · 26 sellers
Flapen Score
Dummy Steriliser against its category
The dotted line is the Baby Products average. Past it, Dummy Steriliser is stronger. Inside it, weaker.
Market
The Dummy Steriliser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dummy Steriliser 133K times last year and spent an estimated £93K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £93Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- dummy steriliser69K searches a year
02 · Price
A sale here is worth £12.08.
Listings sell for £12.08 on average, from £5.94 to £20.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.08 that is £6K to £9K a year per listing.
- Average price
- £12.08under the $15 to $100 sweet spot
- Price range
- £5.94–£20.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #60 within Nursing & Feeding. It carries 197 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #60in Nursing & Feeding
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 197per listing
- Listings tracked
- 11
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dummy Steriliser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
26
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
8%
- Brand 148%
- Brand 214%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Dummy Steriliser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dummy Steriliser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dummy steriliser69K/yr
- dummy steriliser portable20K/yr
- uv dummy steriliser10K/yr
- nuby dummy steriliser9K/yr
- portable dummy steriliser7K/yr
- dummy steriliser box4K/yr
- dummy case steriliser3K/yr
- uv dummy steriliser portable3K/yr
- soother steriliser3K/yr
- mam dummy steriliser box3K/yr
Reviews and returns
What reviews say buyers love and hate about Dummy Steriliser
We read the reviews and the return reasons for every product selling here.
“does not work properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dummy Steriliser questions
Answered from the same tracked data.









