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Dummy Steriliser

Fail

The top 5 products take 82% of clicks, so Dummy Steriliser is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£93K/yr133K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
82%top-5 click share · 10 brands · 26 sellers

Flapen Score

Dummy Steriliser against its category

The dotted line is the Baby Products average. Past it, Dummy Steriliser is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dummy Steriliser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dummy Steriliser 133K times last year and spent an estimated £93K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
5.8%
Market size, estimated
£93Ka year
Peak month
June1.5× the quietest month
Top search term
dummy steriliser69K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £5.94 to £20.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.08 that is £6K to £9K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£5.94–£20.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #60 within Nursing & Feeding. It carries 197 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#60in Nursing & Feeding
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
197per listing
Listings tracked
11

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dummy Steriliser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

8%

  • Brand 148%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Dummy Steriliser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dummy Steriliser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dummy steriliser69K/yr
  • dummy steriliser portable20K/yr
  • uv dummy steriliser10K/yr
  • nuby dummy steriliser9K/yr
  • portable dummy steriliser7K/yr
  • dummy steriliser box4K/yr
  • dummy case steriliser3K/yr
  • uv dummy steriliser portable3K/yr
  • soother steriliser3K/yr
  • mam dummy steriliser box3K/yr

Reviews and returns

What reviews say buyers love and hate about Dummy Steriliser

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“does not work properly”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dummy Steriliser questions

Answered from the same tracked data.