Dummy Clip

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £332K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

5.5%

Market size, estimated

£332Ka year

Peak month

January1.3× the quietest month

Top search term

dummy clip612K searches a year

Listings sell for £5.91 on average, from £3.41 to £8.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.91 that is £12K to £15K a year per listing.

Average price

£5.91under the $15 to $100 sweet spot

Price range

£3.41–£8.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£12K–£15K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #11 within Soothers & Teethers. It carries 1,019 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#11in Soothers & Teethers

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,019per listing

Listings tracked

19

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months