Dummy Case

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

4.9%

Market size, estimated

£83Ka year

Peak month

January1.3× the quietest month

Top search term

dummy case116K searches a year

Listings sell for £6.32 on average, from £4.00 to £11.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.32 that is £3K to £5K a year per listing.

Average price

£6.32under the $15 to $100 sweet spot

Price range

£4.00–£11.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Soothers & Teethers. It carries 1,234 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Soothers & Teethers

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,234per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months