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Duck Lamp

Fail

Prices span $6.30–$14.95, mostly outside the sweet spot, so Duck Lamp is a Fail.

Flapen Score
35
35 / 100
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Market size
£20K/yr45K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
68%top-5 click share · 14 brands · 31 sellers

Flapen Score

Duck Lamp against its category

The dotted line is the Baby Products average. Past it, Duck Lamp is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Lamp 45K times last year and spent an estimated £20K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
4.0%
Market size, estimated
£20Ka year
Peak month
December4.8× the quietest month
Top search term
duck lamp18K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £6.30 to £14.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.05 that is £1K to £3K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£6.30–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #400 within Nursery. It carries 873 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
21.1%
Average rank
#400in Nursery
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
873per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Duck Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

31

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Brand 127%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Duck Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Duck Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck lamp18K/yr
  • duck light13K/yr
  • duck night light10K/yr
  • existential crisis duck2K/yr
  • ducky lay lamp2K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Lamp

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Brightness/Shine/Glow”
0.8%of orders come back
“really bright even on dimmest setting”
A buyer, on “Brightness/Shine/Glow”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Duck Lamp questions

Answered from the same tracked data.