Is duck lamp profitable to sell on Amazon United Kingdom?

The niche generates £20K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (35/100).

How competitive is the duck lamp niche?

14 brands and 31 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in duck lamp?

Top complaints mined from reviews: Brightness/Shine/Glow, Charging, Battery Life. The return rate is 0.8%.

When does demand for duck lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the duck lamp niche?

Listings span £6.30–£14.95; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

duck lamp

Skip it

Prices mostly outside the sweet spot ($6.30–$14.95) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good873.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.05

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Market size

Bad£20K

£20K/yr · 45K searches

Price range

Bad£6.30–£14.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, duck lamp is a £20K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

duck lamp market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £22K–£28K; units × avg price
Conversion rate: 4.0%
Avg BSR: #400
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 21.1%
Avg brand age: 24 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Buwect27%
YuanDian21%
SWEETFULL12%
Lytari7%
Wudyfei7%
Anywin5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -28.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top duck lamp search terms

duck lamp18K/yr -31.2%3.7% conv.
duck light13K/yr -20.3%2.9% conv.
duck night light10K/yr -31.0%4.8% conv.
existential crisis duck2K/yr -45.2%11.7% conv.
ducky lay lamp2K/yr -100.0%0.0% conv.

All search terms

Top duck lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lying Flat Benson Duck Multi-Color Lamp with Remote Control Rechargeable Silicone Night Light Dimmable Cute Light Up Duck Nursery Nightlight Bedside Lamp for Breastfeeding Kawaii Room Decor.

Buwect£8.654.4★93 rev

YuanDian Dodo Duck LED Night Light - Cute Silicone Duck Lamp for Bedrooms Living Room - Rechargeable Touch Sensor Bedside Table Lamp

YuanDian£13.444.7★1,858 rev

SWEETFULL Duck Night Light for Kids - Baby Lamp for Bedroom Colour Changing Silicone Portable Light for Children Cute Boy Gifts Room Decor

SWEETFULL£9.294.6★222 rev

Cute Duck Night Light for Kids Squishy Soft Silicone Nursery Night Lamp with Dimmer & Timer Rechargeable Bedside Light Duck Gifts for Night Feeds Newborn Room Decor Kids Toddlers Girls Boys

Lytari£9.334.1★6 rev

Wudyfei Duck Lamp Dodo Duck Night Light Rechargeable Soft Silicone Kids Nursery Nightlight with Timer Touch Control Cute Lamp Duck Gifts for Baby Kids

Wudyfei£13.664.4★17 rev

Newest

by launch date

SEESUNO Duck Night Light Rechargeable Dimmable Silicone Squishy Duck Lamp for Bedroom

SEESUNO£9.880 rev

4mo ago

Wudyfei Duck Lamp Dodo Duck Night Light Rechargeable Soft Silicone Kids Nursery Nightlight with Timer Touch Control Cute Lamp Duck Gifts for Baby Kids

Wudyfei£13.6617 rev

5mo ago

Noaya Cute Night Light - Touch Controlled Night Lamp Adjustable Three Mode Rechargeable Night Lights Silicone Dimmable Lamp Nightlights USB Night Light Lamp Cute Night Lamp Duck

Noaya£8.865 rev

7mo ago

Cute Duck Night Light for Kids Squishy Soft Silicone Nursery Night Lamp with Dimmer & Timer Rechargeable Bedside Light Duck Gifts for Night Feeds Newborn Room Decor Kids Toddlers Girls Boys

Lytari£9.336 rev

10mo ago

Lying Flat Benson Duck Multi-Color Lamp with Remote Control Rechargeable Silicone Night Light Dimmable Cute Light Up Duck Nursery Nightlight Bedside Lamp for Breastfeeding Kawaii Room Decor.

Buwect£8.6593 rev

1y ago

What buyers say about duck lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Soft light”

Ease Of Use9%

“it doesnt take too long”

Fun/Entertainment Experience6%

“Fun and functional”

Sleep Quality6%

“This helps me fall asleep so easy”

Charging5%

“Handy to recharge”

Quality-Overall5%

“One of the best products Amazon is selling”

Touch/Button Controls5%

“The touch controls are simple to use”

Gifting Purpose4%

“Lovely gift for a baby”

Material Quality3%

“lovely soft plastic and flops down nicely, easy to put on & off and a good soft light”

Value For Money3%

“Lovely novelty lamp great value”

What buyers complain about

Brightness/Shine/Glow18%

“really bright even on dimmest setting”

Charging12%

“Unable to charge”

Battery Life11%

“After 4 months the battery only lasts a few minutes”

Durability9%

“Broken after 4 months of use”

Value For Money6%

“Super cute though probably a touch overpriced”

Gifting Purpose6%

“Not seen it since it has been given as a gift”

Quality-Overall6%

“Dont bother, get another brand, low quality”

Remote Control6%

“No remote”

Ease Of Use3%

“not the most practical”

Size-Overall3%

“Smaller than I thought”

Top return reasons

Brightness/Shine/Glow21%

Charging14%

Functionality-Overall12%

Touch/Button Controls9%

Size-Overall8%

Color5%

Noise Level4%

Defective Material/Parts4%

Alarm/Timer Accuracy4%

Compatibility-Overall3%

Common questions

Is duck lamp profitable to sell on Amazon United Kingdom?: The niche generates £20K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (35/100).
How competitive is the duck lamp niche?: 14 brands and 31 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in duck lamp?: Top complaints mined from reviews: Brightness/Shine/Glow, Charging, Battery Life. The return rate is 0.8%.
When does demand for duck lamp peak?: Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the duck lamp niche?: Listings span £6.30–£14.95; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.