Drynites

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

7.7%

Market size, estimated

£274Ka year

Peak month

February3.3× the quietest month

Top search term

huggies drynites34K searches a year

Listings sell for £16.23 on average, from £3.87 to £91.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.23 that is £8K to £12K a year per listing.

Average price

£16.23inside the $15 to $100 sweet spot

Price range

£3.87–£91.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #87 within Nappy Changing. It carries 1,429 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

97%

Out of stock, average day

0.2%

Average rank

#87in Nappy Changing

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,429per listing

Listings tracked

33

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months