Dry Nights Bed Mats
FailThe top 5 brands take 100% of clicks, so Dry Nights Bed Mats is a Fail.
- Flapen Score
- 34 / 100Ranks 589 of 638 Baby Products niches · −13 vs the category median of 4734
- Market size
- £67K/yr34K searches / yr
- 90-day growth
- -43.8%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 49 sellers
Flapen Score
Dry Nights Bed Mats against its category
The dotted line is the Baby Products average. Past it, Dry Nights Bed Mats is stronger. Inside it, weaker.
Market
The Dry Nights Bed Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Nights Bed Mats 34K times last year and spent an estimated £67K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -43.8%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £67Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- drynites bed mats12K searches a year
02 · Price
A sale here is worth £13.06.
Listings sell for £13.06 on average, from £7.42 to £23.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £13.06 that is £7K to £10K a year per listing.
- Average price
- £13.06under the $15 to $100 sweet spot
- Price range
- £7.42–£23.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Nappy Changing. It carries 1,347 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Nappy Changing
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,347per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Dry Nights Bed Mats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HUGGIES DryNites Bed Mats - 28 x Mats - Disposable Bed Mats for Children and Teens
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 4,480
- Age
- 14y ago

Huggies Absorbent Bed Mats Pack of 2 (2 x 7 Pieces)
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 10y ago

Drynites Bed Mats 7 Mats in A Pack (Pack of 2)
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 15y ago

20 x MEDAYD Incontinence Bed Pads 90 x 60cm | Extra Large Disposable Incontinence Pads | Ultimate Absorbency Incontinence Bed Sheets For Adults Children & Babies | 1 200ML Capacity | CE Certified
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 2y ago

20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 6mo ago
Trending
estimated 90-day click momentum
20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 6mo ago

Drynites Bed Mats 7 Mats in A Pack (Pack of 2)
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 15y ago

HUGGIES DryNites Bed Mats - 28 x Mats - Disposable Bed Mats for Children and Teens
- Price
- £23.14
- Rating
- 4.7/5
- Reviews
- 4,480
- Age
- 14y ago

Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Rainbow
- Price
- £20.05
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 4y ago

Huggies Absorbent Bed Mats Pack of 2 (2 x 7 Pieces)
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 10y ago
Newest
by launch date
20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 6mo ago

20 x MEDAYD Incontinence Bed Pads 90 x 60cm | Extra Large Disposable Incontinence Pads | Ultimate Absorbency Incontinence Bed Sheets For Adults Children & Babies | 1 200ML Capacity | CE Certified
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 2y ago

Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Rainbow
- Price
- £20.05
- Rating
- 4.7/5
- Reviews
- 3,218
- Age
- 4y ago

Huggies Absorbent Bed Mats Pack of 2 (2 x 7 Pieces)
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 10y ago

Huggies DryNites Disposable Bed Mats Mattress Protector - 7 Mats Total
- Price
- £7.42
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Huggies66%
- HUGGIES25%
- Medayd4%
- ViraCare3%
- Hygge Supplies3%
Demand
Dry Nights Bed Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Dry Nights Bed Mats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- drynites bed mats12K/yr
- dry nites bed mats10K/yr
- huggies bed mats6K/yr
- huggies drynites bed mats7K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Nights Bed Mats
We read the reviews and the return reasons for every product selling here.
“adhesive needs another strip”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Nights Bed Mats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









