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Dry Nights Bed Mats

Fail

The top 5 brands take 100% of clicks, so Dry Nights Bed Mats is a Fail.

Flapen Score
34
34 / 100
Ranks 589 of 638 Baby Products niches · −13 vs the category median of 47
Market size
£67K/yr34K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
95%top-5 click share · 5 brands · 49 sellers

Flapen Score

Dry Nights Bed Mats against its category

The dotted line is the Baby Products average. Past it, Dry Nights Bed Mats is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Nights Bed Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Nights Bed Mats 34K times last year and spent an estimated £67K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
14.9%
Market size, estimated
£67Ka year
Peak month
August2.0× the quietest month
Top search term
drynites bed mats12K searches a year

02 · Price

A sale here is worth £13.06.

Listings sell for £13.06 on average, from £7.42 to £23.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £13.06 that is £7K to £10K a year per listing.

Average price
£13.06under the $15 to $100 sweet spot
Price range
£7.42–£23.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Nappy Changing. It carries 1,347 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#32in Nappy Changing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,347per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dry Nights Bed Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 225%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Dry Nights Bed Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Dry Nights Bed Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drynites bed mats12K/yr
  • dry nites bed mats10K/yr
  • huggies bed mats6K/yr
  • huggies drynites bed mats7K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Nights Bed Mats

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“adhesive needs another strip”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Dry Nights Bed Mats questions

Answered from the same tracked data.