Skip to content

Dribble Rash Cream

Fail

The top 5 brands take 100% of clicks, so Dribble Rash Cream is a Fail.

Flapen Score
33
33 / 100
Ranks 602 of 638 Baby Products niches · −14 vs the category median of 47
Market size
£73K/yr51K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
91%top-5 click share · 3 brands · 115 sellers

Flapen Score

Dribble Rash Cream against its category

The dotted line is the Baby Products average. Past it, Dribble Rash Cream is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dribble Rash Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dribble Rash Cream 51K times last year and spent an estimated £73K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
10.4%
Market size, estimated
£73Ka year
Peak month
November1.7× the quietest month
Top search term
aquaphor baby28K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £8.26 to £20.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £13.88 that is £7K to £10K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£8.26–£20.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Car Seats & Accessories. It carries 22,538 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Car Seats & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,538per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Dribble Rash Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

115

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 27%
  • Brand 32%

Demand

Dribble Rash Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dribble Rash Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquaphor baby28K/yr
  • aquaphor baby healing ointment9K/yr
  • dribble defence cream5K/yr
  • baby aquaphor3K/yr
  • dribble rash cream for baby3K/yr
  • baby dribble cream2K/yr

Reviews and returns

What reviews say buyers love and hate about Dribble Rash Cream

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.3%of orders come back
“too expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dribble Rash Cream questions

Answered from the same tracked data.