Double Buggy
FailBuyers convert on only 0.2% of searches, so Double Buggy is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £215K/yr527K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 19 sellers
Flapen Score
Double Buggy against its category
The dotted line is the Baby Products average. Past it, Double Buggy is stronger. Inside it, weaker.
Market
The Double Buggy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Double Buggy 527K times last year and spent an estimated £215K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 527K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £215Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- double pram91K searches a year
02 · Price
A sale here is worth £185.49.
Listings sell for £185.49 on average, from £36.17 to £555.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £185.49 that is £0 to £19K a year per listing.
- Average price
- £185.49above the $15 to $100 sweet spot
- Price range
- £36.17–£555.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£19K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #43 within Strollers, Prams & Accessories. It carries 196 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 29%
- Out of stock, average day
- 18.5%
- Average rank
- #43in Strollers, Prams & Accessories
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 196per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Double Buggy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
21%
- Brand 123%
- Brand 223%
- Brand 314%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Double Buggy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Double Buggy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double pram91K/yr
- double buggy75K/yr
- double stroller60K/yr
- double prams for newborn and toddler55K/yr
- double pushchair54K/yr
- double stroller for infant and toddler26K/yr
- double pushchair for baby and toddler24K/yr
- double buggy for newborn and toddler29K/yr
- twin pram19K/yr
- twin stroller21K/yr
Reviews and returns
What reviews say buyers love and hate about Double Buggy
We read the reviews and the return reasons for every product selling here.
“Our nappy bag doesn't fit in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Double Buggy questions
Answered from the same tracked data.









