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Double Buggy

Fail

Buyers convert on only 0.2% of searches, so Double Buggy is a Fail.

Flapen Score
46
46 / 100
Ranks 351 of 638 Baby Products niches · −1 vs the category median of 47
Market size
£215K/yr527K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
44%top-5 click share · 16 brands · 19 sellers

Flapen Score

Double Buggy against its category

The dotted line is the Baby Products average. Past it, Double Buggy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Buggy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Buggy 527K times last year and spent an estimated £215K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.2%
Market size, estimated
£215Ka year
Peak month
July1.5× the quietest month
Top search term
double pram91K searches a year

02 · Price

A sale here is worth £185.49.

Listings sell for £185.49 on average, from £36.17 to £555.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £185.49 that is £0 to £19K a year per listing.

Average price
£185.49above the $15 to $100 sweet spot
Price range
£36.17–£555.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #43 within Strollers, Prams & Accessories. It carries 196 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
29%
Out of stock, average day
18.5%
Average rank
#43in Strollers, Prams & Accessories
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Double Buggy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

21%

  • Brand 123%
  • Brand 223%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Double Buggy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Double Buggy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double pram91K/yr
  • double buggy75K/yr
  • double stroller60K/yr
  • double prams for newborn and toddler55K/yr
  • double pushchair54K/yr
  • double stroller for infant and toddler26K/yr
  • double pushchair for baby and toddler24K/yr
  • double buggy for newborn and toddler29K/yr
  • twin pram19K/yr
  • twin stroller21K/yr

Reviews and returns

What reviews say buyers love and hate about Double Buggy

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
18%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Our nappy bag doesn't fit in”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Double Buggy questions

Answered from the same tracked data.