Door Security

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

1.6%

Market size, estimated

£33Ka year

Peak month

November1.5× the quietest month

Top search term

door security41K searches a year

Listings sell for £15.31 on average, from £3.13 to £69.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.31 that is £0 to £2K a year per listing.

Average price

£15.31inside the $15 to $100 sweet spot

Price range

£3.13–£69.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #695 within Safety Equipment. It carries 2,350 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

93%

Out of stock, average day

1.4%

Average rank

#695in Safety Equipment

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,350per listing

Listings tracked

42

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months