Skip to content

Door Security

a small market ($33K/yr) — Door Security doesn't clear our bar today.

Flapen Score

48
Skip it

Top 46% of 638 Baby Products niches · +1 vs the category median of 47

Market size 8Growth 15Conversion 19Competition 78Returns 68Price range 81Avg price 76Brand share 94Review moat 41Quality gap 47
This niche Category average · 638 niches

Is Door Security profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Door Security is a £33K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 48/100.

Door Security: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 1.6% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr3K
Search volume / yr-20.8%137K
Conversion rate1.6%
Avg price£15.31

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers35 · 65
Top-5 product click share37%
Open market59%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement76%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews2,350

Top Door Security products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 flat

Sellers

65

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

37%

Top 20: 73%

Open market

55%

  • AceMining17%
  • HomeSecure7%
  • Crosize6%
  • Door-Jammer6%
  • Sandiyago5%
  • beego4%

Door Security demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR1.6%Products42Brands35Top 5 Brands41%OOS Rate1.4%Rating4.5★Reviews2,350Avg BSR#695
4K3KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Door Security search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • door security41K/yr
  • door security bar27K/yr
  • front door security14K/yr
  • door security devices5K/yr
  • security locks for doors8K/yr
  • security door lock10K/yr
  • door security lock8K/yr
  • door barricade7K/yr
  • security door4K/yr
  • front door security lock6K/yr

What reviews say buyers love and hate about Door Security

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Locking Mechanism16%

the locking mechanism is easy to use

Security14%

Feels secure

Quality-Overall14%

Excellent product

Ease Of Use12%

Ease of use

Strength9%

Strong piece of kit

What buyers complain about

63% of reviews
Functionality-Overall14%

Didn't work

Locking Mechanism8%

limited with no locking ability

Durability7%

Broke really easily

Instructions/User Manual/Troubleshooting7%

the instructions are horrible

Adhesion/Stickiness6%

Works well does the job good value for money they only thing i found it didnt stay on the door very well needs stronger adhesive

Door Security return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Compatibility-Overall
17%
3Functionality-Overall
11%
4Locking Mechanism
5%
5Adhesion/Stickiness
5%

Common Door Security questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Door Security 48/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Door Security on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.