door security
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great£3.13–£69.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.31avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,350.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 137K searches
According to Flapen's Amazon United Kingdom niche tracking, door security is a £33K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
door security market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #695
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 76%
- Out of stock
- 1.4%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
35 flat
Sellers
65
Top-5 brand share
41%
Top 20: 82%
Top-5 click share
37%
Top 20: 73%
Open market
55%
- AceMining17%
- HomeSecure7%
- Crosize6%
- Door-Jammer6%
- Sandiyago5%
- beego4%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -20.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top door security search terms
- door security41K/yr
- door security bar27K/yr
- front door security14K/yr
- door security devices5K/yr
- security locks for doors8K/yr
- security door lock10K/yr
- door security lock8K/yr
- door barricade7K/yr
- security door4K/yr
- front door security lock6K/yr
Top door security products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AceMining Upgraded Door Security Bar & Sliding Patio Door Security Bar Heavy Duty Security Door Stoppers Adjustable Door Jammer Security Bar for Home Apartment Travel
AceMining£19.724.6★12,223 rev
Home Security Door Lock Upgraded Metal Door Lock for Child Safety 3 Inch Supports 800lbs Impact for Interior Swing Doors Security Door Lock
Crosize£9.674.6★1,937 rev
DoorJammer Portable Door Lock Brace for Home Security and Personal Protection (DJ3 - DoorJammer (Standard)) Red
Door-Jammer£19.694.4★2,761 rev
4 Pack Sash Jammer Blocker - Door & Window Lock Anti Theft - Additional Home Security for PVC/uPVC Windows and Doors - White
Sandiyago£7.504.5★1,301 rev
BeeGo Door Lever Lock (2 Pack) Child Safety Door Handle Lock Without Drilling Strong Adhesive Easy Install No Tools
beego£8.414.3★3,217 rev
Newest
by launch date
Portable Door Lock for Enhanced Security Lightweight & Easy to Install Anti-Theft Travel Lock for Hotels Homes & Dorms
Torveen£3.138 rev
Pindex 1 Internal Door Security Bar Adjustable Sliding Door Brace Bar 1 1-1 4 m for Patio Sliding Apartment Home Hotel Window White
Pindex£13.239 rev
WENLISELL Adjustable Door Security Bar 50-132cm Removable Sliding Door Security Bar for Home Room Hotel Apartment Travel
WENLISELL£14.136 rev
Door Security Bar 44-55 Adjustable Door Stopper Removable Sliding Door Safety Bar Door Jammer Bar Patio Sliding Door Lock Bar for Home Apartment Travel(White)
LuLobtg£11.9123 rev
Patio Door Lock & French Door Security Lock for Double Doors No Drill Fits 2 Horizontal Handles Tool-Free Anti-Intruder Deterrent for Patio & Conservatory Doors White Home Secure
HomeSecure£17.67313 rev
Trending
90-day click momentumHome Security Door Lock Upgraded Metal Door Lock for Child Safety 3 Inch Supports 800lbs Impact for Interior Swing Doors Security Door Lock
Crosize£9.674.6★
Security Chain Door Lock Heavy Duty Latch Chain Door Lock with Spring Anti-Theft Snap Lock Stainless Steel
KAFENDA£11.084.5★
WENLISELL Adjustable Door Security Bar 50-132cm Removable Sliding Door Security Bar for Home Room Hotel Apartment Travel
WENLISELL£14.134.8★
Pindex 1 Internal Door Security Bar Adjustable Sliding Door Brace Bar 1 1-1 4 m for Patio Sliding Apartment Home Hotel Window White
Pindex£13.234.4★
Adjustable Door Security Bar HOMGEN Stopper Jammer High Telescopic Locking Pole Home Non Slip Stops Window Bar for French Doors Sliding Patio Lock Black
HOMGEN£15.084.3★
What buyers say about door security
What buyers praise and complain about, mined from review topics.What buyers love
“the locking mechanism is easy to use”
“Feels secure”
“Excellent product”
“Ease of use”
“Strong piece of kit”
“Fits perfectly”
“Excellent value”
“As advertised”
“Easy to assemble and set up”
“It looks sleek”
What buyers complain about
“Didn't work”
“limited with no locking ability”
“Broke really easily”
“the instructions are horrible”
“Works well does the job good value for money they only thing i found it didnt stay on the door very well needs stronger adhesive”
“Also very expensive for what it is”
“Cheap - for a reason”
“close which is a pain”
“Very loud”
“The description doesnt provide true knowledge about the product”
Top return reasons
Common questions
- Is door security profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the door security niche?
- 35 brands and 65 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in door security?
- Top complaints mined from reviews: Functionality-Overall, Locking Mechanism, Durability. The return rate is 2.3%.
- When does demand for door security peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the door security niche?
- Listings span £3.13–£69.39; the average listing price is £15.31 (sweet spot $15–$100). The average incumbent carries 2,350 reviews — the moat a new listing must climb.