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Door Jammer

Fail

Demand is soft, at -35.3% this quarter, so Door Jammer is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£53K/yr178K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
48%top-5 click share · 34 brands · 55 sellers

Flapen Score

Door Jammer against its category

The dotted line is the Baby Products average. Past it, Door Jammer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Jammer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Jammer 178K times last year and spent an estimated £53K. The top 5 brands take 51% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
2.3%
Market size, estimated
£53Ka year
Top search term
door security41K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £3.13 to £40.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.20 that is £1K to £3K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£3.13–£40.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #786 within Safety Equipment. It carries 1,742 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
7.0%
Average rank
#786in Safety Equipment
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,742per listing
Listings tracked
39

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Door Jammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

55

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

48%

Top 20: 80%

Open market

46%

  • Brand 120%
  • Brand 216%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Door Jammer search demand

Weekly searches over the year. Pick a range.

10K6KPrime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Door Jammer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door security41K/yr
  • door jammer34K/yr
  • door security bar27K/yr
  • front door security14K/yr
  • door jammers for inside doors16K/yr
  • door blocker10K/yr
  • door security devices5K/yr
  • door jam7K/yr
  • security door stopper10K/yr
  • hotel door jammer3K/yr

Reviews and returns

What reviews say buyers love and hate about Door Jammer

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
1.6%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Door Jammer questions

Answered from the same tracked data.