Is Door Finger Guards profitable to sell on Amazon United Kingdom?

Flapen scores Door Finger Guards 59 out of 100 on Amazon United Kingdom, a Maybe. Shoppers spend £234K a year across 16 tracked products. Search demand grew +10.4% in the last 90 days.

How competitive is the Door Finger Guards niche on Amazon United Kingdom?

15 brands and 22 sellers compete in Door Finger Guards on Amazon United Kingdom. The top 5 Door Finger Guards products take 64% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Door Finger Guards?

Door Finger Guards buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, and Thickness. An estimated 0.6% of orders come back.

When does demand for Door Finger Guards peak?

Search demand for Door Finger Guards on Amazon United Kingdom peaks in Mar, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Door Finger Guards niche?

Door Finger Guards sells for £28.83 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £2.90 to £197.47. The average product has 616 reviews, the count a new listing must catch up to.

Door Finger Guards

Maybe

An estimated 0.6% of orders come back. But the top 5 products take 64% of clicks, so Door Finger Guards is a Maybe.

Flapen Score: 59
59 / 100Top 8% of 638 Baby Products niches · +12 vs the category median of 47
Market size: £234K/yr101K searches / yr
90-day growth: +10.4%search demand this quarter
Competition: 64%top-5 click share · 15 brands · 22 sellers

Flapen Score

Door Finger Guards against its category

The dotted line is the Baby Products average. Past it, Door Finger Guards is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Door Finger Guards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Finger Guards 101K times last year and spent an estimated £234K. The top 5 brands take 68% of clicks. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months: 101K
Growth, 90 days vs prior 90: +10.4%
Conversion, latest week: 8.0%
Market size, estimated: £234Ka year
Peak month: March1.7× the quietest month
Top search term: door finger guards17K searches a year

02 · Price

A sale here is worth £28.83.

Listings sell for £28.83 on average, from £2.90 to £197.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £28.83 that is £7K to £14K a year per listing.

Average price: £28.83inside the $15 to $100 sweet spot
Price range: £2.90–£197.47
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: £7K–£14K
Returns: 0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #111 within Safety Equipment. It carries 616 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 94%
Out of stock, average day: 3.0%
Average rank: #111in Safety Equipment
Average rating: 4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews: 616per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Door Finger Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

Brand 130%
Brand 211%
Brand 310%
Brand 49%
Brand 57%
Brand 66%

Demand

Door Finger Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Door Finger Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

door finger guards17K/yr +13.6%5.3% conv.
finger guards for doors13K/yr +20.2%2.0% conv.
door guard12K/yr +16.8%3.3% conv.
door stoppers for kids8K/yr +15.8%10.0% conv.
baby door stopper8K/yr +12.9%10.6% conv.
door finger guards for children8K/yr -11.9%7.2% conv.
foam door stoppers kids4K/yr +155.2%21.2% conv.
door guards for children4K/yr +14.9%6.7% conv.
foam door stopper6K/yr -29.0%13.8% conv.
child door stopper6K/yr -16.8%13.6% conv.

Reviews and returns

What reviews say buyers love and hate about Door Finger Guards

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”

27%of negative reviews mention “Quality-Overall”

0.6%of orders come back

“In terms of quality a few have split”

A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Door Finger Guards questions

Answered from the same tracked data.

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