Dolls Cot
MaybeAn estimated 0.7% of orders come back. But buyers convert on only 0.9% of searches, so Dolls Cot is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 638 Baby Products niches · +8 vs the category median of 4755
- Market size
- £90K/yr368K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 38%top-5 click share · 26 brands · 54 sellers
Flapen Score
Dolls Cot against its category
The dotted line is the Baby Products average. Past it, Dolls Cot is stronger. Inside it, weaker.
Market
The Dolls Cot market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolls Cot 368K times last year and spent an estimated £90K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 368K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £90Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- baby doll bed44K searches a year
02 · Price
A sale here is worth £26.84.
Listings sell for £26.84 on average, from £4.16 to £61.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £26.84 that is £3K to £7K a year per listing.
- Average price
- £26.84inside the $15 to $100 sweet spot
- Price range
- £4.16–£61.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #132 within Nursery. It carries 297 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 82%
- Out of stock, average day
- 11.2%
- Average rank
- #132in Nursery
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 297per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dolls Cot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
54
Top-5 brand share
45%
Top 20: 95%
Top-5 click share
38%
Top 20: 82%
Open market
48%
- Brand 112%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Dolls Cot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Dolls Cot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby doll bed44K/yr
- baby doll cot49K/yr
- dolls cot52K/yr
- doll bed35K/yr
- baby doll crib23K/yr
- doll cot30K/yr
- dolls bed24K/yr
- dolls cots and cribs17K/yr
- doll crib13K/yr
- dolls beds and cots14K/yr
Reviews and returns
What reviews say buyers love and hate about Dolls Cot
We read the reviews and the return reasons for every product selling here.
“Dreadfully cheap product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Baby Toys
£1.5M/yr+4.3%
Buggy Fan
£133K/yr>1,000%
Car Seat Travel Bag
£184K/yr+80.2%
Retractable Stair Gate
£469K/yr+11.0%
Christening Gifts for Girls
£323K/yr+34.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolls Cot questions
Answered from the same tracked data.