Dog Toy Box

Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

618K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

3.1%

Market size, estimated

£198Ka year

Peak month

December2.2× the quietest month

Top search term

dog toy basket185K searches a year

Listings sell for £10.28 on average, from £4.51 to £21.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.28 that is £1K to £3K a year per listing.

Average price

£10.28under the $15 to $100 sweet spot

Price range

£4.51–£21.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #149 within Nursery. It carries 1,045 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

73%

Out of stock, average day

6.7%

Average rank

#149in Nursery

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,045per listing

Listings tracked

48

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months