Disposable Changing Mats Baby
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $83K a year here, so Disposable Changing Mats Baby is a Maybe.
- Flapen Score
- 52 / 100Top 30% of 638 Baby Products niches · +5 vs the category median of 4752
- Market size
- £83K/yr79K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 14 sellers
Flapen Score
Disposable Changing Mats Baby against its category
The dotted line is the Baby Products average. Past it, Disposable Changing Mats Baby is stronger. Inside it, weaker.
Market
The Disposable Changing Mats Baby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Changing Mats Baby 79K times last year and spent an estimated £83K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £83Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- disposable changing mats baby24K searches a year
02 · Price
A sale here is worth £13.28.
Listings sell for £13.28 on average, from £5.34 to £24.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.28 that is £3K to £7K a year per listing.
- Average price
- £13.28under the $15 to $100 sweet spot
- Price range
- £5.34–£24.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #18 within Nappy Changing. It carries 1,052 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 63%
- Out of stock, average day
- 8.3%
- Average rank
- #18in Nappy Changing
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,052per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Disposable Changing Mats Baby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
14
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
21%
- Brand 121%
- Brand 217%
- Brand 315%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Disposable Changing Mats Baby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Disposable Changing Mats Baby search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disposable changing mats baby24K/yr
- baby pads12K/yr
- baby disposable changing pads10K/yr
- disposable baby changing mats8K/yr
- disposable changing mats6K/yr
- changing pads baby6K/yr
- baby changing mat disposable3K/yr
- baby changing pads4K/yr
- disposable nappy changing mat4K/yr
- disposable changing pads3K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Changing Mats Baby
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Changing Mats Baby questions
Answered from the same tracked data.









