Dermol 200 Shower Emollient
FailPrices span $1.35–$9.06, mostly outside the sweet spot, so Dermol 200 Shower Emollient is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £25K/yr46K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 101 sellers
Flapen Score
Dermol 200 Shower Emollient against its category
The dotted line is the Baby Products average. Past it, Dermol 200 Shower Emollient is stronger. Inside it, weaker.
Market
The Dermol 200 Shower Emollient market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dermol 200 Shower Emollient 46K times last year and spent an estimated £25K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £25Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- e45 face wash14K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £1.35 to £9.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.37 that is £1K to £3K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £1.35–£9.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Health & Baby Care. It carries 1,625 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Health & Baby Care
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,625per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Dermol 200 Shower Emollient products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Doublebase Dry Skin Hand Wash. Moisturising Non-Foaming. Also Suitable for Skin Prone to Eczema and Psoriasis Soap and SLS Free (Packaging May Vary) 200g
- Price
- £5.30
- Rating
- 4.6/5
- Reviews
- 550
- Age
- 5y ago

E45 Hand and Body Wash Cream - Relieve Dry Itchy & Irritated Eczema Prone Skin - 250ml - Gently Cleanses Very Dry and Sensitive Skin - Dermatological Soap Free Emollient
- Price
- £4.20
- Rating
- 4.6/5
- Reviews
- 3,004
- Age
- 17y ago

QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago

Sanex Expert Skin Health Sensitive Liquid Hand Wash 250ml x 6 Sensitive Hand Wash SLS Free Locks in Natural Moisture Hand Wash to Protect Microbiome Prebiotic and Postbiotic Complex
- Price
- £8.68
- Rating
- 4.4/5
- Reviews
- 238
- Age
- 3y ago

Nursem CARING HAND WASH 300ml | Natural ultra-gentle soap-free formula for very dry hands
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 5y ago
Trending
estimated 90-day click momentum
Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
- Price
- £2.85
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 4mo ago

AproDerm Emollient Cream 500g Pump - 2-in-1 Moisturuser and Soap Substitute Suitable for Dry Skin Eczema Dermatitis & Psoriasis - Vegan
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 1,074
- Age
- 9y ago

Miniml Natural Hand Wash Refreshing Lime & Basil 400ml 99.6% Natural Vegan & Cruelty-Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
- Price
- £2.65
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 2,944
- Age
- 14y ago
Newest
by launch date
Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
- Price
- £2.85
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 4mo ago

Miniml Natural Hand Wash Refreshing Lime & Basil 400ml 99.6% Natural Vegan & Cruelty-Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
- Price
- £2.65
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 5mo ago

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 9mo ago

Marcels Green Soap - Hand Soap 0% - Allergy Certified - For sensitive skin - No perfume - Vegan - 100% recycled plastic bottle - Refillable - 250 ml
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 1y ago

E45 Face Hydrating Serum - Instant 48-Hour Hyaluronic Acid Formula for Dry Sensitive & Eczema Prone Skin - Rehydrating & Reinvigorating Serum Perfume Free - Dermatologically Tested - 30ml
- Price
- £9.06
- Rating
- 4.5/5
- Reviews
- 897
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
101
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 98%
Open market
23%
- E4529%
- Doublebase21%
- QV10%
- Sanex8%
- Nursem5%
- Aveeno4%
Demand
Dermol 200 Shower Emollient search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Dermol 200 Shower Emollient search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- e45 face wash14K/yr
- eczema hand wash11K/yr
- emollient hand wash5K/yr
- aveeno hand wash6K/yr
- soap free hand wash4K/yr
- e45 foaming cleanser4K/yr
- e45 cleanser3K/yr
Reviews and returns
What reviews say buyers love and hate about Dermol 200 Shower Emollient
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dermol 200 Shower Emollient questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









