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Dermol 200 Shower Emollient

prices mostly outside the sweet spot ($1.35–$9.06) — Dermol 200 Shower Emollient doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47

Market size 6Growth 29Conversion 88Competition 36Returns 100Price range 0Avg price 15Brand share 53Review moat 49Quality gap 48
This niche Category average · 638 niches

Is Dermol 200 Shower Emollient profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dermol 200 Shower Emollient is a £25K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.

Dermol 200 Shower Emollient: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 10.1% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr8K
Search volume / yr+3.4%46K
Conversion rate10.1%
Avg price£5.37

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 101
Top-5 product click share64%
Open market27%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement82%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews1,625

Top Dermol 200 Shower Emollient products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

101

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

23%

  • E4529%
  • Doublebase21%
  • QV10%
  • Sanex8%
  • Nursem5%
  • Aveeno4%

Dermol 200 Shower Emollient demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume46KCVR10.1%Products22Brands15Top 5 Brands73%OOS Rate0.0%Rating4.5★Reviews1,625Avg BSR#45
4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Top Dermol 200 Shower Emollient search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e45 face wash14K/yr
  • eczema hand wash11K/yr
  • emollient hand wash5K/yr
  • aveeno hand wash6K/yr
  • soap free hand wash4K/yr
  • e45 foaming cleanser4K/yr
  • e45 cleanser3K/yr

What reviews say buyers love and hate about Dermol 200 Shower Emollient

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Moist/Dry13%

Doesnt dry out

Soft Feel9%

Nice and smooth

Quality-Overall9%

A reliable product that Ive happily repurchased already

Smell9%

It is fragrance free

Value For Money7%

Good value for money

What buyers complain about

57% of reviews
Allergies12%

Allergic reaction

Moist/Dry10%

not a moisturiser exactly

Smell7%

Smells of nothing

Suitability Dry Skin6%

I think it's too strong for dry skin

Value For Money5%

It is quite expensive

Dermol 200 Shower Emollient return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
36%
2Dispensing Mechanism
14%
3Sensitivity-Overall
9%
4Size-Overall
9%
5Advertised Vs Actual Product
9%

Common Dermol 200 Shower Emollient questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dermol 200 Shower Emollient 43/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Search demand for Dermol 200 Shower Emollient on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.4× the quietest.