dermol 200 shower emollient
Skip itPrices mostly outside the sweet spot ($1.35–$9.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,624.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 46K searches
Price range
Bad£1.35–£9.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dermol 200 shower emollient is a £25K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dermol 200 shower emollient market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
101
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
23%
- E4529%
- Doublebase21%
- QV10%
- Sanex8%
- Nursem5%
- Aveeno4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
Top dermol 200 shower emollient search terms
- e45 face wash14K/yr
- eczema hand wash11K/yr
- emollient hand wash5K/yr
- aveeno hand wash6K/yr
- soap free hand wash4K/yr
- e45 foaming cleanser4K/yr
- e45 cleanser3K/yr
Top dermol 200 shower emollient products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Doublebase Dry Skin Hand Wash. Moisturising Non-Foaming. Also Suitable for Skin Prone to Eczema and Psoriasis Soap and SLS Free (Packaging May Vary) 200g
Doublebase£5.304.6★550 rev
E45 Hand and Body Wash Cream - Relieve Dry Itchy & Irritated Eczema Prone Skin - 250ml - Gently Cleanses Very Dry and Sensitive Skin - Dermatological Soap Free Emollient
E45£4.204.6★3,004 rev
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
QV£7.554.7★2,944 rev
Sanex Expert Skin Health Sensitive Liquid Hand Wash 250ml x 6 Sensitive Hand Wash SLS Free Locks in Natural Moisture Hand Wash to Protect Microbiome Prebiotic and Postbiotic Complex
Sanex£8.684.4★238 rev
Nursem CARING HAND WASH 300ml | Natural ultra-gentle soap-free formula for very dry hands
Nursem£7.614.5★532 rev
Newest
by launch date
Miniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
Miniml£2.8520 rev
Miniml Natural Hand Wash Refreshing Lime & Basil 400ml 99.6% Natural Vegan & Cruelty-Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
Miniml£2.6516 rev
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
Simple£1.3586 rev
Marcels Green Soap - Hand Soap 0% - Allergy Certified - For sensitive skin - No perfume - Vegan - 100% recycled plastic bottle - Refillable - 250 ml
Marcel's Green Soap£3.1048 rev
E45 Face Hydrating Serum - Instant 48-Hour Hyaluronic Acid Formula for Dry Sensitive & Eczema Prone Skin - Rehydrating & Reinvigorating Serum Perfume Free - Dermatologically Tested - 30ml
E45£9.06897 rev
Trending
90-day click momentumMiniml Natural Hand Wash Fig Leaf & Patchouli 400ml - Vegan & Cruelty Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
Miniml£2.853.6★
AproDerm Emollient Cream 500g Pump - 2-in-1 Moisturuser and Soap Substitute Suitable for Dry Skin Eczema Dermatitis & Psoriasis - Vegan
AproDerm£8.344.6★
Miniml Natural Hand Wash Refreshing Lime & Basil 400ml 99.6% Natural Vegan & Cruelty-Free Liquid Soap for Sensitive Skin Moisturising & Gentle Everyday Hand Cleansing
Miniml£2.654.2★
Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin
Simple£1.354.6★
QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body
QV£7.554.7★
What buyers say about dermol 200 shower emollient
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt dry out”
“Nice and smooth”
“A reliable product that Ive happily repurchased already”
“It is fragrance free”
“Good value for money”
“A really effective gentle cleanser”
“works really well for sensitive skin”
“no irritation whatsoever”
“Work very well for my dry skin”
“very effective”
What buyers complain about
“Allergic reaction”
“not a moisturiser exactly”
“Smells of nothing”
“I think it's too strong for dry skin”
“It is quite expensive”
“I have very sensitive skin”
“Thin foam”
“Every time I tried to use it burnt my face afterwards”
“Worse cleanser ever”
“Dispensers need to be in leakproof bags”
Top return reasons
Common questions
- Is dermol 200 shower emollient profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the dermol 200 shower emollient niche?
- 15 brands and 101 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dermol 200 shower emollient?
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.0%.
- When does demand for dermol 200 shower emollient peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dermol 200 shower emollient niche?
- Listings span £1.35–£9.06; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 1,625 reviews — the moat a new listing must climb.