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Dermol 200 Shower Emollient

Fail

Prices span $1.35–$9.06, mostly outside the sweet spot, so Dermol 200 Shower Emollient is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£25K/yr46K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
64%top-5 click share · 15 brands · 101 sellers

Flapen Score

Dermol 200 Shower Emollient against its category

The dotted line is the Baby Products average. Past it, Dermol 200 Shower Emollient is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermol 200 Shower Emollient market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dermol 200 Shower Emollient 46K times last year and spent an estimated £25K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
10.1%
Market size, estimated
£25Ka year
Peak month
October2.4× the quietest month
Top search term
e45 face wash14K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £1.35 to £9.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.37 that is £1K to £3K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£1.35–£9.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Health & Baby Care. It carries 1,625 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Health & Baby Care
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,625per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
78 months

Products

Top Dermol 200 Shower Emollient products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

101

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 98%

Open market

23%

  • E4529%
  • Doublebase21%
  • QV10%
  • Sanex8%
  • Nursem5%
  • Aveeno4%

Demand

Dermol 200 Shower Emollient search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Dermol 200 Shower Emollient search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • e45 face wash14K/yr
  • eczema hand wash11K/yr
  • emollient hand wash5K/yr
  • aveeno hand wash6K/yr
  • soap free hand wash4K/yr
  • e45 foaming cleanser4K/yr
  • e45 cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Dermol 200 Shower Emollient

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dermol 200 Shower Emollient questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data