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Dead Sea Salts for Bath

Fail

The top 5 brands take 100% of clicks, so Dead Sea Salts for Bath is a Fail.

Flapen Score
42
42 / 100
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Market size
£291K/yr176K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
64%top-5 click share · 5 brands · 53 sellers

Flapen Score

Dead Sea Salts for Bath against its category

The dotted line is the Baby Products average. Past it, Dead Sea Salts for Bath is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dead Sea Salts for Bath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dead Sea Salts for Bath 176K times last year and spent an estimated £291K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 19.5% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
19.5%
Market size, estimated
£291Ka year
Peak month
December11.7× the quietest month
Top search term
oilatum bath48K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £2.34 to £21.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.51 that is £13K to £17K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£2.34–£21.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Health & Baby Care. It carries 2,008 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#53in Health & Baby Care
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,008per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Dead Sea Salts for Bath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 223%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Dead Sea Salts for Bath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 11.7×

Search terms

Top Dead Sea Salts for Bath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oilatum bath48K/yr
  • dead sea salt30K/yr
  • oilatum junior25K/yr
  • dead sea salts for bath26K/yr
  • oilatum bath emollient10K/yr
  • oilatum baby8K/yr
  • eczema bath4K/yr
  • dermol 600 bath emollient3K/yr
  • oilatum junior bath additive3K/yr
  • eczema bath soak5K/yr

Reviews and returns

What reviews say buyers love and hate about Dead Sea Salts for Bath

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Allergies”
0.1%of orders come back
“he had a big allergy to this one”
A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dead Sea Salts for Bath questions

Answered from the same tracked data.