dead sea salts for bath
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£291K£291K/yr · 176K searches
Review moat
Okay2,007.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.34–£21.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dead sea salts for bath is a £291K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
dead sea salts for bath market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £255K–£340K
- units × avg price
- Conversion rate
- 19.5%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Oilatum69%
- Westlab23%
- Hexeal4%
- The Intelligent Health2%
- E452%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -23.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 11.7×
Top dead sea salts for bath search terms
- oilatum bath48K/yr
- dead sea salt30K/yr
- oilatum junior25K/yr
- dead sea salts for bath26K/yr
- oilatum bath emollient10K/yr
- oilatum baby8K/yr
- eczema bath4K/yr
- dermol 600 bath emollient3K/yr
- oilatum junior bath additive3K/yr
- eczema bath soak5K/yr
Top dead sea salts for bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits
Westlab£2.344.7★7,098 rev
Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml
Oilatum£5.104.7★2,170 rev
Oilatum Emollient Bath Liquid for Eczema Psoriasis and Dry Skin Conditions Soothing Formula for Sensitive Skin Hydrating Relief for Itchy Irritated Skin 1 x 500ml
Oilatum£10.104.7★1,768 rev
Oilatum Junior Bath Additive Eczema and Dry Skin Emollient Soothing and Hydrating Formula for Sensitive Itchy Skin Dermatologist Recommended Relief for Kids 1 x 300ml
Oilatum£5.994.7★3,119 rev
Oilatum Moisture Rich Bath Soak For Dry Itchy Sensitive and Eczema-prone Skin Soothes Hydrates and Relieves Dryness Protects the Skin Suitable for Everyday Use 1 x 300ml
Oilatum£6.554.6★1,881 rev
Newest
by launch date
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.83156 rev
Pure Dead Sea Salt - Premium Bath Salts for Muscle Recovery and Relaxation Total Body Therapy Luxury Dead Sea Salts for Baths 5 Kg
The Intelligent Health£13.1890 rev
Oilatum Junior Sweet Dreamz Head to Toe Wash For Dry Sensitive and Eczema-Prone Skin Soothing and Hydrating Cleanser for Kids Dermatologist Recommended for Itchy and Irritated Skin 1 x 300ml
Oilatum£5.21258 rev
Hexeal Dead Sea Salt 25kg 25kg Bag of Food Grade Coarse Dead Sea Salt for Soothing Baths Beauty & Cosmetics 100% Natural Salts for Bathing & Relaxation
Hexeal£21.26389 rev
Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml
Oilatum£5.102,170 rev
Trending
90-day click momentum
Oilatum Moisture Rich Bath Soak For Dry Itchy Sensitive and Eczema-prone Skin Soothes Hydrates and Relieves Dryness Protects the Skin Fragrance Free Suitable for Everyday Use 1 x 150ml
Oilatum£6.104.6★
Oilatum Junior Sweet Dreamz Head to Toe Wash For Dry Sensitive and Eczema-Prone Skin Soothing and Hydrating Cleanser for Kids Dermatologist Recommended for Itchy and Irritated Skin 1 x 300ml
Oilatum£5.214.7★
Oilatum Baby Naturally Nourishing Cream Enriched with Natural Oatmeal Provides Relief and Hydration for Up To 24 Hours For Dry Itchy and Eczema-Prone Skin Suitable to Use from Birth 1 x 350g
Oilatum£7.834.5★
Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits
Westlab£2.344.7★
Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml
Oilatum£5.104.7★
What buyers say about dead sea salts for bath
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect moisturizer”
“The stuff is fantastic in all forms”
“good value”
“his skin feels super smooth”
“Great for eczema”
“Great for eczema prone skin used with my 15 year old when he was little now Ive got small ones am back to using it again to keep their skin soft”
“The scent is lovely and calming, helping create a relaxing routine”
“doesn't leave the skin feeling dry or irritated after bathing”
“As described”
“Good value for size of bottle”
What buyers complain about
“he had a big allergy to this one”
“A bit expensive”
“It didn't take long before they became dry, cracked and bleeding and even hand cream didn't help, it just stung”
“quite thick so it does not squeeze out if the bottle too easily”
“It contains, basically perfume”
“wasted money”
“This is only good for cosmetic level of skincare”
“It didnt work well on my baby skin”
“I was expecting this to feel oily in the bath or to leave an uncomfortable residue”
“it has made it worse even though its supposed to be gentle”
Top return reasons
Common questions
- Is dead sea salts for bath profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 16 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the dead sea salts for bath niche?
- 5 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dead sea salts for bath?
- Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for dead sea salts for bath peak?
- Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 11.7× the quietest.
- What does it cost to enter the dead sea salts for bath niche?
- Listings span £2.34–£21.26; the average listing price is £8.51 (sweet spot $15–$100). The average incumbent carries 2,008 reviews — the moat a new listing must climb.