Dandruff Shampoo for Kids
FailPrices span $1.30–$16.52, mostly outside the sweet spot, so Dandruff Shampoo for Kids is a Fail.
- Flapen Score
- 41 / 100Ranks 478 of 638 Baby Products niches · −6 vs the category median of 4741
- Market size
- £90K/yr81K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 107 sellers
Flapen Score
Dandruff Shampoo for Kids against its category
The dotted line is the Baby Products average. Past it, Dandruff Shampoo for Kids is stronger. Inside it, weaker.
Market
The Dandruff Shampoo for Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dandruff Shampoo for Kids 81K times last year and spent an estimated £90K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £90Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- childs farm oat derma24K searches a year
02 · Price
A sale here is worth £6.79.
Listings sell for £6.79 on average, from £1.30 to £16.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.79 that is £3K to £5K a year per listing.
- Average price
- £6.79under the $15 to $100 sweet spot
- Price range
- £1.30–£16.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #242 within Health & Baby Care. It carries 4,650 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #242in Health & Baby Care
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,650per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Dandruff Shampoo for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
107
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- Brand 167%
- Brand 214%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (4 brands, 5%)
Demand
Dandruff Shampoo for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Dandruff Shampoo for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- childs farm oat derma24K/yr
- dandruff shampoo for kids12K/yr
- childs farm oat8K/yr
- anti dandruff shampoo for kids7K/yr
- kids dandruff shampoo5K/yr
- kids anti dandruff shampoo5K/yr
- child farm oat derma3K/yr
- happy cappy shampoo4K/yr
- oat derma childs farm3K/yr
- dry scalp treatment for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Dandruff Shampoo for Kids
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dandruff Shampoo for Kids questions
Answered from the same tracked data.









