Curly Hair Shampoo
Curly Hair Shampoo shows low returns (0.1%), but pricing outside the sweet spot ($8.46 avg) keeps it on the watch list.
Flapen Score
Top 26% of 638 Baby Products niches · +6 vs the category median of 47
Is Curly Hair Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Curly Hair Shampoo is a £135K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.
Curly Hair Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.2% over the last 90 days and 8.8% of searches end in a purchase.
£135K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Curly Hair Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bed Head by TIGI Curls Rock Hydrating Shampoo Cleansing Wash for Curly Hair Defines Curls with Moisturising Argan Oil Enhance Curl Pattern Reduce Frizz Improve Shine 400ml
- Price
- £3.74
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair
- Price
- £8.03
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Cantu Cleansing Cream Shampoo 400ml
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 7,009
- Age
- 12y ago
Garnier Curl Shampoo Method for Curls Sulphate-Free Hydrating Shampoo for Curly Hair & Type 4 Coils Up to 7 Days Hydration Vegan 150ml
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 1y ago
Faith In Nature Natural Shea & Argan Shampoo Moisturising for Curly Hair & Dry Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 13,596
- Age
- 5y ago
Trending
90-day click momentum
TRESemme Curl Activator Shampoo sulphate-free hair care for defined curls 400 ml
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago
Bed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 7mo ago
TIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 3,358
- Age
- 4y ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Aveda Be Curly Advanced Shampoo | Moisturising Shampoo for Curly Coily Wavy Hair | Fights Frizz | Sulfate Free Silicone Free | 94% Naturally Derived* 250ml
- Price
- £19.55
- Rating
- 4.6/5
- Reviews
- 507
- Age
- 2y ago
Newest
by launch dateTRESemme Curl Activator Shampoo sulphate-free hair care for defined curls 400 ml
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2mo ago
John Frieda Frizz Ease Dream Curls Shampoo 75ml. Travel Size Shampoo for Curly Hair with Anti Frizz Care Wavy Hair Support and Soft Definition
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 6mo ago
John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Bed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml
- Price
- £6.08
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 7mo ago
Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream
- Price
- £11.44
- Rating
- 4.6/5
- Reviews
- 2,373
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
164
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
31%
- TIGI26%
- Aussie17%
- CANTU7%
- FAITH IN NATURE7%
- Garnier7%
- John Frieda6%
Curly Hair Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Curly Hair Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- curly hair shampoo56K/yr
- curl shampoo28K/yr
- shampoo for curly hair22K/yr
- curly shampoo16K/yr
- shampoo curly hair15K/yr
- wavy hair shampoo6K/yr
- bed head curly hair products5K/yr
- bed head curls rock amplifier7K/yr
- bed head curl5K/yr
- shampoo for curly hair women5K/yr
What reviews say buyers love and hate about Curly Hair Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Great fragrance”
“Works nice on my curly hair”
“quality arrived quickly”
“Good price”
“Leaves hair soft”
What buyers complain about
42% of reviews“Made my hair fall out”
“Not worth the price”
“it feels greasy”
“not dry as normal”
“It smells devine”
Curly Hair Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Curly Hair Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
