Cradle Cap Shampoo

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

8.4%

Market size, estimated

£95Ka year

Peak month

January3.6× the quietest month

Top search term

cradle cap shampoo72K searches a year

Listings sell for £9.32 on average, from £2.34 to £16.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £9.32 that is £7K to £9K a year per listing.

Average price

£9.32under the $15 to $100 sweet spot

Price range

£2.34–£16.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #215 within Health & Baby Care. It carries 3,223 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

6.7%

Average rank

#215in Health & Baby Care

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,223per listing

Listings tracked

12

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months