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Cradle Cap Brush

Fail

Demand is soft, at -50.3% this quarter, so Cradle Cap Brush is a Fail.

Flapen Score
35
35 / 100
Ranks 581 of 638 Baby Products niches · −12 vs the category median of 47
Market size
£94K/yr143K searches / yr
90-day growth
-50.3%search demand this quarter
Competition
74%top-5 click share · 10 brands · 18 sellers

Flapen Score

Cradle Cap Brush against its category

The dotted line is the Baby Products average. Past it, Cradle Cap Brush is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cradle Cap Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cradle Cap Brush 143K times last year and spent an estimated £94K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-50.3%
Conversion, latest week
12.8%
Market size, estimated
£94Ka year
Peak month
February1.5× the quietest month
Top search term
cradle cap brush88K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £2.51 to £13.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.16 that is £8K to £10K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£2.51–£13.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #72 within Health & Baby Care. It carries 1,430 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#72in Health & Baby Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,430per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cradle Cap Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 147%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Cradle Cap Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Cradle Cap Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cradle cap brush88K/yr
  • baby cradle cap brush6K/yr
  • baby bath brush6K/yr
  • baby scalp brush5K/yr
  • frida cradle cap kit6K/yr
  • frida baby cradle cap4K/yr
  • baby hair wash brush2K/yr
  • baby scalp brush cradle cap2K/yr
  • baby bath hair brush2K/yr
  • cradle cap brush newborn2K/yr

Reviews and returns

What reviews say buyers love and hate about Cradle Cap Brush

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Value For Money”
0.3%of orders come back
“Cheap product and highly priced”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cradle Cap Brush questions

Answered from the same tracked data.