Cradle Cap Brush
FailDemand is soft, at -50.3% this quarter, so Cradle Cap Brush is a Fail.
- Flapen Score
- 35 / 100Ranks 581 of 638 Baby Products niches · −12 vs the category median of 4735
- Market size
- £94K/yr143K searches / yr
- 90-day growth
- -50.3%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 18 sellers
Flapen Score
Cradle Cap Brush against its category
The dotted line is the Baby Products average. Past it, Cradle Cap Brush is stronger. Inside it, weaker.
Market
The Cradle Cap Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cradle Cap Brush 143K times last year and spent an estimated £94K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -50.3%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £94Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- cradle cap brush88K searches a year
02 · Price
A sale here is worth £5.16.
Listings sell for £5.16 on average, from £2.51 to £13.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £5.16 that is £8K to £10K a year per listing.
- Average price
- £5.16under the $15 to $100 sweet spot
- Price range
- £2.51–£13.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #72 within Health & Baby Care. It carries 1,430 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #72in Health & Baby Care
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,430per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Cradle Cap Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FridaBaby DermaFrida the FlakeFixer Cradle Cap Treatment System: 3-Step Cradle Cap Kit Soothes Babys Scalp Prevents Dryness and Flakes Sponge Brush and Comb + Storage Stand
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 2,064
- Age
- 5y ago

Frida Baby DermaFrida the SkinSoother Baby Bath Brush: Cradle Cap Brush for Babies Baby Essential for Dry Skin Cradle Cap Treatment and Eczema
- Price
- £5.75
- Rating
- 4.6/5
- Reviews
- 2,064
- Age
- 5y ago

Baby Bath Brush Baby Cradle Cap Brush Silicone Massage Brush Silicone Scrubbers Exfoliator Brush Baby Skin Scrubbers Essential for Dry Skin Cradle Cap and Eczema 2 Pack (Small-Blue&Green)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 5,553
- Age
- 4y ago

Baby Bath Brush Baby Cradle Cap Brush Silicone Massage Brush Silicone Scrubbers Exfoliator Brush Baby Skin Scrubbers Essential for Dry Skin Cradle Cap and Eczema 2 Pack (Small-Pink&Purple)
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 5,553
- Age
- 4y ago

Aolso Baby Hair Comb 3PCS Baby Hair Brush and Comb Set Baby Hair Brush Toddler Comb for Newborns & Toddlers Perfect Baby Registry Gift (Blue)
- Price
- £3.20
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 2y ago
Trending
estimated 90-day click momentum
2-Pack Cradle Cap Brushes Silicone Baby Bath Cradle Cap Comb Bear Design Gentle Grooming Daily Scalp Care Baby Care Essential(Blue)
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Baby Hair Brush Cradle Cap Brush Treatment for Baby Soft Scalp Massager Shampoo Brush and Baby Comb Set for Newborns & Toddlers (Pink)
- Price
- £3.37
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

Shnuggle Cradle Cap Brush | Super Soft Silicone Baby Scalp Brush & Comb | Gentle Cradle Cap Treatment for Newborns | Baby Bath & Shampoo Accessory | Pink
- Price
- £5.51
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 5y ago

3Pcs Baby Bath Brush Cradle Cap Brush and Comb Silicone Massage Brush 2-in-1 Childrens Comb Baby Hair Brush Toddler Comb for Newborns & Toddlers(Blue) (Color:Blue)
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Shnuggle Cradle Cap Brush Super Soft Silicone Baby Scalp Brush & Comb for Gentle Cradle Cap Treatment Newborn Bath & Shampoo Accessory | Taupe
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 5y ago
Newest
by launch date
2-Pack Cradle Cap Brushes Silicone Baby Bath Cradle Cap Comb Bear Design Gentle Grooming Daily Scalp Care Baby Care Essential(Blue)
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Baby Hair Brush Cradle Cap Brush Treatment for Baby Soft Scalp Massager Shampoo Brush and Baby Comb Set for Newborns & Toddlers (Pink)
- Price
- £3.37
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

3Pcs Baby Bath Brush Cradle Cap Brush and Comb Silicone Massage Brush 2-in-1 Childrens Comb Baby Hair Brush Toddler Comb for Newborns & Toddlers(Blue) (Color:Blue)
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

Alimos Baby Bath Silicone Brush & Fine Tooth Comb With Cradle Cap Treatment Shampoo for Babies 125 milliliters
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago

Aolso Baby Hair Comb 3PCS Baby Hair Brush and Comb Set Baby Hair Brush Toddler Comb for Newborns & Toddlers Perfect Baby Registry Gift (Blue)
- Price
- £3.20
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
18
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
9%
- Frida47%
- MR LION21%
- Shnuggle8%
- Aolso6%
- Muexoee5%
- MMSGA3%
- Open — no brand owns it (4 brands, 9%)
Demand
Cradle Cap Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Cradle Cap Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cradle cap brush88K/yr
- baby cradle cap brush6K/yr
- baby bath brush6K/yr
- baby scalp brush5K/yr
- frida cradle cap kit6K/yr
- frida baby cradle cap4K/yr
- baby hair wash brush2K/yr
- baby scalp brush cradle cap2K/yr
- baby bath hair brush2K/yr
- cradle cap brush newborn2K/yr
Reviews and returns
What reviews say buyers love and hate about Cradle Cap Brush
We read the reviews and the return reasons for every product selling here.
“Cheap product and highly priced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cradle Cap Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









