Cradle Cap
soft demand (-43.2% this quarter) — Cradle Cap doesn't clear our bar today.
Flapen Score
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Is Cradle Cap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cradle Cap is a £119K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 39/100.
Cradle Cap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -43.2% over the last 90 days and 8.2% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Cradle Cap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FridaBaby DermaFrida the FlakeFixer Cradle Cap Treatment System: 3-Step Cradle Cap Kit Soothes Babys Scalp Prevents Dryness and Flakes Sponge Brush and Comb + Storage Stand
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 2,064
- Age
- 5y ago
Alimos Baby Bath Silicone Brush & Fine Tooth Comb With Cradle Cap Treatment Shampoo for Babies 125 milliliters
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
Mustela Cradle Cap Cream 40ml
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 4,359
- Age
- 8y ago
Colief Baby Scalp Oil 30ml Soothing Moisturising Oil for Baby Scalp and Skin Preventative of Itchy Flaky Dry Damaged Skin
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 1,650
- Age
- 11y ago
Kokoso Baby - Happy Scalp Cream for Baby - Organic Coconut Oil Aloe Vera & Celery Seed Extract - Moisturises & Soothes Dry Scalps - Fragrance-Free pH Balanced Formula - 50ml
- Price
- £8.37
- Rating
- 4.5/5
- Reviews
- 1,727
- Age
- 4y ago
Trending
90-day click momentum
2-Pack Cradle Cap Brushes Silicone Baby Bath Cradle Cap Comb Bear Design Gentle Grooming Daily Scalp Care Baby Care Essential(Blue)
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Mustela Cradle Cap Foam Shampoo For Newborns 150ml & Cradle Cap Cream 40 ml Bundled With Alimos Baby Bath Silicone Brush & Fine Tooth Comb
- Price
- £18.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
JAN & JUL Adjustable Cotton Xplorer Toddler Sun-Hat for Kids Wide Brim (L: 2-5 Years Dots)
- Price
- £16.84
- Rating
- 4.8/5
- Reviews
- 3,530
- Age
- 6y ago
Mustela Foam Shampoo For Newborns 150ml
- Price
- £11.77
- Rating
- 4.7/5
- Reviews
- 3,016
- Age
- 6y ago
Cradle Cap Treatment Shampoo 125ml with Nit Comb Cradle Cap Treatment for Baby Gentle Bathing Products Shampoo for Babies & Kids
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 11mo ago
Newest
by launch date2-Pack Cradle Cap Brushes Silicone Baby Bath Cradle Cap Comb Bear Design Gentle Grooming Daily Scalp Care Baby Care Essential(Blue)
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Cradle Cap Treatment Shampoo 125ml with Nit Comb Cradle Cap Treatment for Baby Gentle Bathing Products Shampoo for Babies & Kids
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 11mo ago
Mustela Cradle Cap Foam Shampoo For Newborns 150ml & Cradle Cap Cream 40 ml Bundled With Alimos Baby Bath Silicone Brush & Fine Tooth Comb
- Price
- £18.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Alimos Baby Bath Silicone Brush & Fine Tooth Comb With Cradle Cap Treatment Shampoo for Babies 125 milliliters
- Price
- £13.48
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 2y ago
NAVEH PHARMA Cradle Cap Cleanser For Baby & Kids | 100% Natural Cradle Cap Treatment | Spray and Wash No Scrubbing | Better Than Shampoo Or Brush | Help With Dandruff | Olive Oil & Squalene | 30 ML
- Price
- £12.13
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
69
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
11%
- Mustela22%
- Alimos20%
- Frida19%
- Kokoso11%
- Colief11%
- MR LION5%
- Open — no brand owns it (7 brands, 11%)
Cradle Cap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov · busiest ÷ quietest = 1.8×
Top Cradle Cap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cradle cap56K/yr
- cradle cap treatment for baby31K/yr
- mustela cradle cap cream11K/yr
- cradle cap treatment14K/yr
- mustela cradle cap11K/yr
- mustela cradle cap shampoo7K/yr
- cradle cap cream5K/yr
- cradle cap mustela3K/yr
- baby cradle cap3K/yr
- mustela shampoo cradle cap3K/yr
What reviews say buyers love and hate about Cradle Cap
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Good quality”
“Soft & gentle”
“Good smell”
“Easy to use”
“Value for money”
What buyers complain about
64% of reviews“the smell is awful”
“Overpriced”
“Small”
“Babys scalp is itchy and dry”
“Doesn't do as it states”
Cradle Cap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cradle Cap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
