Cradle Cap

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-43.2%

Conversion, latest week

8.2%

Market size, estimated

£119Ka year

Peak month

November1.8× the quietest month

Top search term

cradle cap56K searches a year

Listings sell for £8.93 on average, from £2.51 to £18.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.93 that is £4K to £7K a year per listing.

Average price

£8.93under the $15 to $100 sweet spot

Price range

£2.51–£18.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£4K–£7K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #151 within Health & Baby Care. It carries 2,210 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#151in Health & Baby Care

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,210per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months