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Cot Sheets 120x60 Fitted

Fail

Prices span $5.07–$15.38, mostly outside the sweet spot, so Cot Sheets 120x60 Fitted is a Fail.

Flapen Score
42
42 / 100
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Market size
£94K/yr122K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
65%top-5 click share · 11 brands · 15 sellers

Flapen Score

Cot Sheets 120x60 Fitted against its category

The dotted line is the Baby Products average. Past it, Cot Sheets 120x60 Fitted is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cot Sheets 120x60 Fitted market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cot Sheets 120x60 Fitted 122K times last year and spent an estimated £94K. The top 5 brands take 75% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
7.5%
Market size, estimated
£94Ka year
Peak month
August1.6× the quietest month
Top search term
cot sheets 120x60 fitted60K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £5.07 to £15.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.33 that is £3K to £5K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£5.07–£15.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #15 within Nursery. It carries 2,350 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#15in Nursery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,350per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cot Sheets 120x60 Fitted products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

16%

  • Clair de Lune30%
  • Yoofoss14%
  • GLLQUEN BABY11%
  • Sasma Home10%
  • Yukkidds10%
  • FIEMOL9%
  • Open — no brand owns it (5 brands, 16%)

Demand

Cot Sheets 120x60 Fitted search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cot Sheets 120x60 Fitted search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cot sheets 120x60 fitted60K/yr
  • 120x60 cot mattress fitted sheet16K/yr
  • 120 x 60 cot fitted sheet14K/yr
  • travel cot sheets 120 x 608K/yr
  • cot mattress cover6K/yr
  • cot sheets 120x60 fitted cotton7K/yr
  • 60x120 cot sheet6K/yr
  • fitted cot sheets 120 x 60cm6K/yr

FAQ

Common Cot Sheets 120x60 Fitted questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data