Cot Mobile
FailDemand is soft, at -9.3% this quarter, so Cot Mobile is a Fail.
- Flapen Score
- 49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 4749
- Market size
- £261K/yr588K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 67 sellers
Flapen Score
Cot Mobile against its category
The dotted line is the Baby Products average. Past it, Cot Mobile is stronger. Inside it, weaker.
Market
The Cot Mobile market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cot Mobile 588K times last year and spent an estimated £261K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.
- Searches, last 12 months
- 588K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £261Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- cot mobile144K searches a year
02 · Price
A sale here is worth £21.07.
Listings sell for £21.07 on average, from £10.08 to £29.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £21.07 that is £5K to £11K a year per listing.
- Average price
- £21.07inside the $15 to $100 sweet spot
- Price range
- £10.08–£29.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #11 within Nursery. It carries 4,175 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #11in Nursery
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,175per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cot Mobile products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Einstein Sea Dreams Soother Crib Toy with Remote Baby Sleep Aid Calming Lights & Melodies Newborn and Up
- Price
- £23.77
- Rating
- 4.5/5
- Reviews
- 24,634
- Age
- 8y ago

Mamas & Papas Nursery Cot/Cotbed Mobile Born to be Wild Multi
- Price
- £28.65
- Rating
- 4.5/5
- Reviews
- 517
- Age
- 3y ago

Nuby Penguin Musical Cot Mobile for Babies Spinning Baby Mobile with Adjustable Arm to Fit Most Cots | Calming Lullabies | Plush Toys
- Price
- £17.28
- Rating
- 4.4/5
- Reviews
- 1,858
- Age
- 6y ago

Fisher-Price Butterfly Dreams 3-In-1 Projection Mobile - Soothing Baby Sleep Aid with 3 Audio Modes and Plush Bears Musical Cot Mobile Tabletop Projector and Stroller Toy Newborn Baby Toys CDN41
- Price
- £21.02
- Rating
- 4.4/5
- Reviews
- 27,981
- Age
- 11y ago

Aolso Baby Crib Toy Baby Crib Mobile with Music and Lights Cot Mobile Toy with Timing Function Projector and Remote Control Baby Crib Toys for Boys Girls (Blue)
- Price
- £13.60
- Rating
- 3.9/5
- Reviews
- 1,190
- Age
- 2y ago
Trending
estimated 90-day click momentum
VZO Baby Cot Mobile Crib Mobile with Music and Projection Musical Cot Mobiles for Babies Baby Nursery Cot Mobile Decor Blue
- Price
- £24.59
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 4mo ago

Aolso Baby Crib Toy Baby Rabbit Crib Mobile with Music and Lights Cot Mobile Toy with Timing Function Projector and Remote Control Baby Crib Toys for Boys Girls (Pink)
- Price
- £13.61
- Rating
- 3.9/5
- Reviews
- 1,190
- Age
- 1y ago

Baby Einstein On-The-Go Sea Dreams Soother Portable Baby White Noise Machine with Calming Music & Lights Baby Aquarium Toy with Stroller Clip & Kickstand for Newborns and up Blue
- Price
- £21.32
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 6mo ago

Cot Mobile
- Price
- £23.98
- Rating
- 3.4/5
- Reviews
- 107
- Age
- 7mo ago

VZO Baby Cot Mobile Crib Mobile with Music and Projection Musical Cot Mobiles for Babies Baby Nursery Cot Mobile Decor Green
- Price
- £23.52
- Rating
- 3.4/5
- Reviews
- 107
- Age
- 7mo ago
Newest
by launch date
VZO Baby Cot Mobile Crib Mobile with Music and Projection Musical Cot Mobiles for Babies Baby Nursery Cot Mobile Decor Blue
- Price
- £24.59
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 4mo ago

Baby Einstein On-The-Go Sea Dreams Soother Portable Baby White Noise Machine with Calming Music & Lights Baby Aquarium Toy with Stroller Clip & Kickstand for Newborns and up Blue
- Price
- £21.32
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 6mo ago

VZO Baby Cot Mobile Crib Mobile with Music and Projection Musical Cot Mobiles for Babies Baby Nursery Cot Mobile Decor Green
- Price
- £23.52
- Rating
- 3.4/5
- Reviews
- 107
- Age
- 7mo ago

Cot Mobile
- Price
- £23.98
- Rating
- 3.4/5
- Reviews
- 107
- Age
- 7mo ago

Nuby Biscuit Bear Musical Cot Mobile for Babies Spinning Baby Mobile with Adjustable Arm to Fit Most Cots | Calming Lullabies | Plush Toys
- Price
- £18.42
- Rating
- 4.4/5
- Reviews
- 1,858
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
67
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
13%
- Baby Einstein27%
- Mamas & Papas16%
- Nuby14%
- Aolso11%
- VZO10%
- Fisher-Price8%
- Open — no brand owns it (5 brands, 13%)
Demand
Cot Mobile search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cot Mobile search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cot mobile144K/yr
- baby mobile80K/yr
- cot mobiles for babies80K/yr
- baby einstein aquarium62K/yr
- baby mobile for cot50K/yr
- crib mobile22K/yr
- baby cot mobile22K/yr
- baby mobile for next to me crib17K/yr
- cot toys16K/yr
- cot mobile with music12K/yr
Reviews and returns
What reviews say buyers love and hate about Cot Mobile
We read the reviews and the return reasons for every product selling here.
“poor battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cot Mobile questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









