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Cot Bedding

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -33.6% this quarter, so Cot Bedding is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 638 Baby Products niches · +3 vs the category median of 47
Market size
£142K/yr569K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
35%top-5 click share · 32 brands · 43 sellers

Flapen Score

Cot Bedding against its category

The dotted line is the Baby Products average. Past it, Cot Bedding is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cot Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cot Bedding 569K times last year and spent an estimated £142K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
2.0%
Market size, estimated
£142Ka year
Peak month
September2.0× the quietest month
Top search term
cot bed duvet cover set114K searches a year

02 · Price

A sale here is worth £12.33.

Listings sell for £12.33 on average, from £4.04 to £29.46. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.33 that is £3K to £6K a year per listing.

Average price
£12.33under the $15 to $100 sweet spot
Price range
£4.04–£29.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #106 within Nursery. It carries 2,549 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
85%
Out of stock, average day
0.4%
Average rank
#106in Nursery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,549per listing
Listings tracked
61

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cot Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

43

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

35%

Top 20: 69%

Open market

45%

  • Brand 117%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Cot Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Cot Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cot bed duvet cover set114K/yr
  • toddler bedding67K/yr
  • cot bedding59K/yr
  • toddler bedding set45K/yr
  • toddler duvet cover set35K/yr
  • cot duvet cover22K/yr
  • toddler duvet cover22K/yr
  • cot bedding sets for girls22K/yr
  • cot bedding sets for boys20K/yr
  • cot bed bedding17K/yr

Reviews and returns

What reviews say buyers love and hate about Cot Bedding

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Not well made”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cot Bedding questions

Answered from the same tracked data.