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Cot Bed Sheets

Fail

Prices span $3.32–$16.09, mostly outside the sweet spot, so Cot Bed Sheets is a Fail.

Flapen Score
47
47 / 100
Ranks 319 of 638 Baby Products niches · on the category median
Market size
£294K/yr572K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
49%top-5 click share · 15 brands · 22 sellers

Flapen Score

Cot Bed Sheets against its category

The dotted line is the Baby Products average. Past it, Cot Bed Sheets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cot Bed Sheets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cot Bed Sheets 572K times last year and spent an estimated £294K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
5.1%
Market size, estimated
£294Ka year
Peak month
January1.4× the quietest month
Top search term
cot bed sheets146K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £3.32 to £16.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £10.05 that is £8K to £10K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£3.32–£16.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #27 within Nursery. It carries 2,592 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#27in Nursery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,592per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cot Bed Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

18%

  • Brand 137%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Cot Bed Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cot Bed Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cot bed sheets146K/yr
  • cot sheets93K/yr
  • cot sheets 140 x 70 fitted52K/yr
  • cot bed sheets 140 x 70 fitted40K/yr
  • cot sheet27K/yr
  • toddler bed sheets27K/yr
  • cotbed fitted sheet29K/yr
  • 140 x 70 cot bed fitted sheets20K/yr
  • baby cot sheets16K/yr
  • cot fitted sheets 120 x 60cm12K/yr

Reviews and returns

What reviews say buyers love and hate about Cot Bed Sheets

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cot Bed Sheets questions

Answered from the same tracked data.