Is cot bed mattress protector profitable to sell on Amazon United Kingdom?

The niche generates £199K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (39/100).

How competitive is the cot bed mattress protector niche?

7 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cot bed mattress protector?

Top complaints mined from reviews: Quality-Overall, Water Resistance, Thickness. The return rate is 0.9%.

When does demand for cot bed mattress protector peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cot bed mattress protector niche?

Listings span £4.99–£17.59; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 18,084 reviews — the moat a new listing must climb.

cot bed mattress protector

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Okay£199K

£199K/yr · 183K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.74

avg listing price — sweet spot $15–$100

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Price range

Bad£4.99–£17.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,084.45

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, cot bed mattress protector is a £199K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

cot bed mattress protector market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £219K–£262K; units × avg price
Conversion rate: 12.4%
Avg BSR: #10
Page quality: 0%
Prime: 82%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Silentnight36%
IMFAA27%
Utopia Bedding11%
Sasma Home10%
Yoofoss10%
Vesta Baby4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cot bed mattress protector search terms

cot bed mattress protector34K/yr -13.1%13.6% conv.
cot mattress protector29K/yr -2.3%8.6% conv.
waterproof cot mattress protector11K/yr +73.7%8.3% conv.
cot mattress protector 140 x 7013K/yr -8.8%14.7% conv.
cotbed mattress protector 140 x 7012K/yr -6.1%13.2% conv.
toddler bed mattress protector8K/yr -6.3%9.2% conv.
cot bed waterproof mattress protector8K/yr -10.1%15.9% conv.
baby mattress protector6K/yr +26.0%1.4% conv.
cot waterproof mattress protector6K/yr -16.1%8.8% conv.
waterproof cot bed mattress protector12K/yr -58.8%14.5% conv.

All search terms

Top cot bed mattress protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silentnight Safe Nights Cot Bed Waterproof Mattress Protector 140 x 70 cm - Quilted Toddler Bed Protector Pad Anti-Allergy Soft Touch Breathable Comfortable - Machine Washable - 140 x 70cm

Silentnight£7.474.6★3,149 rev

IMFAA 100% Waterproof Mattress Protector - 15 Cm Deep Stretch Skirt Cot Bed (70x140) Cm Terry Towel Mattress Topper Anti Allergy and Breathable Fitted Mattress Cover. (Cot Bed(70x140+15) Cm)

IMFAA£7.204.5★27,668 rev

Yoofoss Waterproof Baby Mattress Protector 70 x 140 cm Adjustable Fitted Sheet Removable and Washable for Cot Bed

Yoofoss£10.114.7★7,637 rev

IMFAA 100% Water & Moisture Proof Extra Deep Terry Towel Mattress Protector Topper Cover Anti Allergy and Breathable. (White Cot(60x120x15) FBA)

IMFAA£6.704.5★27,668 rev

Sasma Home - Cot Bed Mattress Protector 70x140 - Toddler Mattress Protector - Hypoallergenic Anti Mite Suitable for Deep Cot Bed Mattress - Noiseless and Waterproof

Sasma Home£7.034.6★574 rev

Newest

by launch date

Yoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White

Yoofoss£10.137,637 rev

10mo ago

Utopia Bedding Premium Waterproof Mattress Encasement Cot Bed (70 x 140 x 15 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White

Utopia Bedding£6.8312,775 rev

2y ago

Waterproof Mattress Protector 70 x 140 cm Fits Up to 15 cm Deep Mattresses Premium Terry Cot Bed Mattress Protector All Around Elastic Cot Bed Mattress Cover by Utopia Bedding

Utopia Bedding£4.99108,368 rev

4y ago

Sasma Home - Waterproof Cot Mattress Protector - Hypoallergenic Noiseless Toddler Bed Mattress Protector - to Fit Cot Mattress 60x120 cm

Sasma Home£6.27515 rev

4y ago

Sheet Story Cot Bed Mattress Protector Waterproof - 140x70cm Size - Hypoallergenic Super Soft Terry Bamboo Fabric - Mattress Protector Cot Bed - White

SHEET STORY£11.86520 rev

5y ago

What buyers say about cot bed mattress protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Fantastic premium quality product”

Size-Overall19%

“Fits well”

Value For Money7%

“Good value of money”

Advertised Vs Actual Product7%

“Just as described”

Washability5%

“Wash well”

Soft Feel5%

“Soft, easy to maintain and just what you need it for”

Water Resistance5%

“It serves as a fully waterproof”

Durability4%

“holding up well over time”

Absorbency3%

“great absorbency”

Cushion2%

“Lovely cot protector,gives extra comfort and padding for baby”

What buyers complain about

Quality-Overall29%

“Poor quality”

Water Resistance19%

“Not waterproof”

Thickness14%

“Thin”

Size-Overall12%

“one is small”

Noise Level5%

“its very noisy”

Top return reasons

Size-Overall74%

Material Quality6%

Quality-Overall4%

Advertised Vs Actual Product2%

Thin2%

Water Resistance1%

Noise Level1%

Breathability1%

Stain Resistance1%

Product Condition1%

Common questions

Is cot bed mattress protector profitable to sell on Amazon United Kingdom?: The niche generates £199K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (39/100).
How competitive is the cot bed mattress protector niche?: 7 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cot bed mattress protector?: Top complaints mined from reviews: Quality-Overall, Water Resistance, Thickness. The return rate is 0.9%.
When does demand for cot bed mattress protector peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cot bed mattress protector niche?: Listings span £4.99–£17.59; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 18,084 reviews — the moat a new listing must climb.