Cot Bed Mattress Protector
brand-locked demand (top 5 brands take 93% of clicks) — Cot Bed Mattress Protector doesn't clear our bar today.
Flapen Score
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Is Cot Bed Mattress Protector profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cot Bed Mattress Protector is a £199K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.
Cot Bed Mattress Protector: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.7% over the last 90 days and 12.4% of searches end in a purchase.
£199K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Cot Bed Mattress Protector products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Silentnight Safe Nights Cot Bed Waterproof Mattress Protector 140 x 70 cm - Quilted Toddler Bed Protector Pad Anti-Allergy Soft Touch Breathable Comfortable - Machine Washable - 140 x 70cm
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 3,149
- Age
- 13y ago
IMFAA 100% Waterproof Mattress Protector - 15 Cm Deep Stretch Skirt Cot Bed (70x140) Cm Terry Towel Mattress Topper Anti Allergy and Breathable Fitted Mattress Cover. (Cot Bed(70x140+15) Cm)
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 27,668
- Age
- 7y ago
Yoofoss Waterproof Baby Mattress Protector 70 x 140 cm Adjustable Fitted Sheet Removable and Washable for Cot Bed
- Price
- £10.11
- Rating
- 4.7/5
- Reviews
- 7,637
- Age
- 7y ago
IMFAA 100% Water & Moisture Proof Extra Deep Terry Towel Mattress Protector Topper Cover Anti Allergy and Breathable. (White Cot(60x120x15) FBA)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 27,668
- Age
- 7y ago
Sasma Home - Cot Bed Mattress Protector 70x140 - Toddler Mattress Protector - Hypoallergenic Anti Mite Suitable for Deep Cot Bed Mattress - Noiseless and Waterproof
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 574
- Age
- 5y ago
Trending
90-day click momentumYoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 7,637
- Age
- 10mo ago
Sheet Story Cot Bed Mattress Protector Waterproof - 140x70cm Size - Hypoallergenic Super Soft Terry Bamboo Fabric - Mattress Protector Cot Bed - White
- Price
- £11.86
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 5y ago
Silentnight Safe Nights Cot Bed Waterproof Mattress Protector 140 x 70 cm - Quilted Toddler Bed Protector Pad Anti-Allergy Soft Touch Breathable Comfortable - Machine Washable - 140 x 70cm
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 3,149
- Age
- 13y ago
Utopia Bedding Premium Waterproof Mattress Encasement Cot Bed (70 x 140 x 15 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 12,775
- Age
- 2y ago
IMFAA 100% Water & Moisture Proof Extra Deep Terry Towel Mattress Protector Topper Cover Anti Allergy and Breathable. (White Cot(60x120x15) FBA)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 27,668
- Age
- 7y ago
Newest
by launch dateYoofoss Waterproof Cot Bed Mattress Protector 120 x 60 cm Breathable Toddler Bed Mattress Protector Comfortable Noiseless White
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 7,637
- Age
- 10mo ago
Utopia Bedding Premium Waterproof Mattress Encasement Cot Bed (70 x 140 x 15 cm) Zippered Mattress Protector Bed Bug and Dust Mite Proof Mattress Cover White
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 12,775
- Age
- 2y ago
Waterproof Mattress Protector 70 x 140 cm Fits Up to 15 cm Deep Mattresses Premium Terry Cot Bed Mattress Protector All Around Elastic Cot Bed Mattress Cover by Utopia Bedding
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 108,368
- Age
- 4y ago
Sasma Home - Waterproof Cot Mattress Protector - Hypoallergenic Noiseless Toddler Bed Mattress Protector - to Fit Cot Mattress 60x120 cm
- Price
- £6.27
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 4y ago
Sheet Story Cot Bed Mattress Protector Waterproof - 140x70cm Size - Hypoallergenic Super Soft Terry Bamboo Fabric - Mattress Protector Cot Bed - White
- Price
- £11.86
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Silentnight36%
- IMFAA27%
- Utopia Bedding11%
- Sasma Home10%
- Yoofoss10%
- Vesta Baby4%
- Open — no brand owns it (1 brand, 3%)
Cot Bed Mattress Protector demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Cot Bed Mattress Protector search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cot bed mattress protector34K/yr
- cot mattress protector29K/yr
- waterproof cot mattress protector11K/yr
- cot mattress protector 140 x 7013K/yr
- cotbed mattress protector 140 x 7012K/yr
- toddler bed mattress protector8K/yr
- cot bed waterproof mattress protector8K/yr
- baby mattress protector6K/yr
- cot waterproof mattress protector6K/yr
- waterproof cot bed mattress protector12K/yr
What reviews say buyers love and hate about Cot Bed Mattress Protector
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Fantastic premium quality product”
“Fits well”
“Good value of money”
“Just as described”
“Wash well”
What buyers complain about
79% of reviews“Poor quality”
“Not waterproof”
“Thin”
“one is small”
“its very noisy”
Cot Bed Mattress Protector return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cot Bed Mattress Protector questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
