Cot Bed Mattress Protector

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £199K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

12.4%

Market size, estimated

£199Ka year

Peak month

August1.3× the quietest month

Top search term

cot bed mattress protector34K searches a year

Listings sell for £8.74 on average, from £4.99 to £17.59. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.74 that is £13K to £17K a year per listing.

Average price

£8.74under the $15 to $100 sweet spot

Price range

£4.99–£17.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£17K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Nursery. It carries 18,084 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#10in Nursery

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,084per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months