Childrens Cutlery

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

374K

Growth, 90 days vs prior 90

-30.0%

Conversion, latest week

6.5%

Market size, estimated

£163Ka year

Peak month

December1.9× the quietest month

Top search term

kids cutlery set104K searches a year

Listings sell for £6.77 on average, from £3.49 to £11.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £6.77 that is £3K to £5K a year per listing.

Average price

£6.77under the $15 to $100 sweet spot

Price range

£3.49–£11.52

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #115 within Nursing & Feeding. It carries 1,449 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#115in Nursing & Feeding

Average rating

4.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,449per listing

Listings tracked

45

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months