Is chicco next to me mattress profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).

How competitive is the chicco next to me mattress niche?

9 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in chicco next to me mattress?

Top complaints mined from reviews: Quality-Overall, Smell, Breathability. The return rate is 0.5%.

When does demand for chicco next to me mattress peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the chicco next to me mattress niche?

Listings span £11.01–£32.70; the average listing price is £16.50 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.

chicco next to me mattress

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great145.79

avg incumbent reviews — the moat a new listing must climb

Price range

Great£11.01–£32.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.50

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£99K

£99K/yr · 168K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, chicco next to me mattress is a £99K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

chicco next to me mattress market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £99K–£132K; units × avg price
Conversion rate: 3.6%
Avg BSR: #22
Page quality: 0%
Prime: 50%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

BUY ALL HERE52%
Crescent Textile16%
Chicco13%
Comfier Sleep5%
Mother Nurture4%
RAINBOW3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top chicco next to me mattress search terms

next to me crib mattress72K/yr -2.3%3.6% conv.
chicco next to me mattress35K/yr -4.9%5.9% conv.
crib mattress23K/yr -14.6%0.5% conv.
next to me mattress21K/yr -9.2%3.2% conv.
joie next to me crib mattress6K/yr +15.3%1.6% conv.
baby crib mattress5K/yr -7.1%0.6% conv.
kinderkraft next to me crib mattress3K/yr +2.2%1.0% conv.
next to me cot mattress3K/yr -8.6%2.6% conv.

All search terms

Top chicco next to me mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Next2Me Bedside Crib Mattress for Chicco & Tutti Bambini Next to Me Bedside Crib - Washable Hypo-Allergenic - Removable Quilted Cover - Extra Thick Size 83 x 51 (2 Inch)

BUY ALL HERE£11.954.7★185 rev

Crescent Textile Next to Me Bedside Crib Mattress Compatible to Fit Baby & Toddler Crib Super Soft & Extra Thick Foam Breathable Quilted Cover (83 X 50 X 5cm)

Crescent Textile£11.544.5★228 rev

Chicco Next2Me Replacement Mattress Next2Me Air Mattress Next2Me Magic Mattress Next2Me Dream Mattress Original & Official Replacement for Next2Me Co-Sleeping Crib White 00087103100710

Chicco£32.704.6★3 rev

BUY ALL HERE Baby Next 2 Me Bedside crib Mattress - Super Soft & Extra Thick Foam Crib - Washable Cover - Size 83 x 50 x 5 cm - Made in UK

BUY ALL HERE£13.924.5★298 rev

Next To Me Bedside Crib Mattress 50x83 cm With Super Soft Bamboo Cover Perfectly Fits All Standard Bedside Cribs

Comfier Sleep£24.594.1★72 rev

Newest

by launch date

Next2Me Compatible Mattress Competible with Chicco & Tutti Bambini Next to Me Crib Washable Hypo-Allergenic Removable Quilted Cover Extra Thick 2 Inch Firm Support (83 x 51 x 5cm)

RAINBOW£12.007 rev

3mo ago

Chicco Next2Me Replacement Mattress Next2Me Air Mattress Next2Me Magic Mattress Next2Me Dream Mattress Original & Official Replacement for Next2Me Co-Sleeping Crib White 00087103100710

Chicco£32.703 rev

5mo ago

DREAMLAYER£14.756 rev

1y ago

2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)

Hajran Linen£11.01305 rev

1y ago

Next2Me Bedside Crib Mattress for Chicco & Tutti Bambini Next to Me Bedside Crib - Washable Hypo-Allergenic - Removable Quilted Cover - Extra Thick Size 83 x 51 (2 Inch)

BUY ALL HERE£11.95185 rev

2y ago

What buyers say about chicco next to me mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits perfect”

Quality-Overall20%

“Good quality”

Foam8%

“Good mattress protector”

Comfort-Overall7%

“is very comfortable”

Value For Money7%

“Good value for money”

Advertised Vs Actual Product7%

“as advertised,”

Soft Feel4%

“The cover feels soft and breathable, and its easy to remove for washing, which is essential with a young baby”

Thickness3%

“Mattress is solid and thick”

Washability3%

“They wash well”

Water Resistance2%

“Great waterproof sheets- tried and tested by our newborn”

What buyers complain about

Quality-Overall19%

“Poor quality”

Smell13%

“Chemical smell”

Breathability8%

“This isnt breathable like the original mattress that comes with it”

Foam8%

“Mattress does have slight smell to foam”

Size-Overall8%

“This mattress is too small by a fair amount”

Advertised Vs Actual Product8%

“Looks nothing like the photo”

Hard Feel4%

“Poor firmness, too soft”

Thickness4%

“Too thin and poor quality”

Retraction4%

“Not reversable”

Body Support4%

“My baby is almost 3 months old and we need to buy a new mattress as its too soft and its sagging and has a dip in the middle, its not firm and giving inadequate support”

Top return reasons

Size-Overall60%

Quality-Overall6%

Smell5%

Advertised Vs Actual Product4%

Thickness3%

Thin3%

Ease Of Cleaning2%

Material Quality2%

Soft Feel2%

Stain Resistance1%

Common questions

Is chicco next to me mattress profitable to sell on Amazon United Kingdom?: The niche generates £99K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).
How competitive is the chicco next to me mattress niche?: 9 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in chicco next to me mattress?: Top complaints mined from reviews: Quality-Overall, Smell, Breathability. The return rate is 0.5%.
When does demand for chicco next to me mattress peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the chicco next to me mattress niche?: Listings span £11.01–£32.70; the average listing price is £16.50 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.