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Chicco Next to Me Mattress

a concentrated shelf (top 5 take 76% of clicks) — Chicco Next to Me Mattress doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47

Market size 25Growth 23Conversion 45Competition 20Returns 98Price range 80Avg price 79Brand share 25Review moat 93Quality gap 32
This niche Category average · 638 niches

Is Chicco Next to Me Mattress profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Chicco Next to Me Mattress is a £99K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.

Chicco Next to Me Mattress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 3.6% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr8K
Search volume / yr-4.9%168K
Conversion rate3.6%
Avg price£16.50

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 15
Top-5 product click share76%
Open market10%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews146

Top Chicco Next to Me Mattress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • BUY ALL HERE52%
  • Crescent Textile16%
  • Chicco13%
  • Comfier Sleep5%
  • Mother Nurture4%
  • RAINBOW3%
  • Open — no brand owns it (3 brands, 7%)

Chicco Next to Me Mattress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR3.6%Products14Brands9Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews146Avg BSR#22
5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Chicco Next to Me Mattress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • next to me crib mattress72K/yr
  • chicco next to me mattress35K/yr
  • crib mattress23K/yr
  • next to me mattress21K/yr
  • joie next to me crib mattress6K/yr
  • baby crib mattress5K/yr
  • kinderkraft next to me crib mattress3K/yr
  • next to me cot mattress3K/yr

What reviews say buyers love and hate about Chicco Next to Me Mattress

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Size-Overall28%

Fits perfect

Quality-Overall20%

Good quality

Foam8%

Good mattress protector

Comfort-Overall7%

is very comfortable

Value For Money7%

Good value for money

What buyers complain about

82% of reviews
Quality-Overall19%

Poor quality

Smell13%

Chemical smell

Breathability8%

This isnt breathable like the original mattress that comes with it

Foam8%

Mattress does have slight smell to foam

Size-Overall8%

This mattress is too small by a fair amount

Chicco Next to Me Mattress return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
6%
3Smell
5%
4Advertised Vs Actual Product
4%
5Thickness
3%

Common Chicco Next to Me Mattress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Chicco Next to Me Mattress 43/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Chicco Next to Me Mattress on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.