Changing Mat Wedge
a small market ($66K/yr) — Changing Mat Wedge doesn't clear our bar today.
Flapen Score
Ranks 319 of 638 Baby Products niches · on the category median
Is Changing Mat Wedge profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Changing Mat Wedge is a £66K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Changing Mat Wedge: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.7% over the last 90 days and 1.6% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Changing Mat Wedge products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clair de Lune Olive Anti-Roll Wedge Baby Changing Mat 67 x 44 cm
- Price
- £18.13
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 2y ago
Babycurls Deluxe Anti-Roll PVC Wedge Nappy Baby Changing Mat with Curved Sides and Raised Edges for Babies from Birth Upwards Wipe Clean and Waterproof 69 x 45 x 8cm (Safari Sketches)
- Price
- £21.40
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 6y ago
CuddleCo Wedge Changing Mat in Ditsy Cherry - Baby Changing Mat with Memory Foam Layer Anti Roll Feature Non-Slip Base Water-Repellent & Washable Cover - Ideal for Parents Nursery Needs
- Price
- £24.32
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8mo ago
Clair de Lune Gingham Anti-Roll Wedge Baby Changing Mat 69 x 44cm
- Price
- £18.20
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 9mo ago
Clair de Lune Leaf Anti-Roll Wedge Baby Changing Mat 69 x 44cm
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Trending
90-day click momentum
Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Coffee)
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5mo ago
Wedge Changing Mat Baby Changing Mat Anti Roll Waterproof Raised Edges Comfortable Cushioned 70 x 50 x 10cm Wipe Clean Material (One Size Rainbow Cloud Print)
- Price
- £16.74
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago
CuddleCo Wedge Changing Mat in Ditsy Cherry - Baby Changing Mat with Memory Foam Layer Anti Roll Feature Non-Slip Base Water-Repellent & Washable Cover - Ideal for Parents Nursery Needs
- Price
- £24.32
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8mo ago
BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Oat Gingham Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Grey)
- Price
- £21.36
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago
Newest
by launch dateBEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Oat Gingham Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Coffee)
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5mo ago
BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Petals Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Wedge Changing Mat Baby Changing Mat Anti Roll Waterproof Raised Edges Comfortable Cushioned 70 x 50 x 10cm Wipe Clean Material (One Size Rainbow Cloud Print)
- Price
- £16.74
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago
BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Safari Animal Print Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
14
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
13%
- Clair de Lune40%
- Babycurls13%
- CuddleCo12%
- TINY TO TOTS BABY TO TODDLER9%
- BEDEBYES8%
- DVDVBOOM5%
- Open — no brand owns it (7 brands, 13%)
Changing Mat Wedge demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Changing Mat Wedge search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anti roll changing mat69K/yr
- wedge changing mat51K/yr
- changing mat wedge20K/yr
- changing mat anti roll18K/yr
- baby changing mat anti roll11K/yr
- wedge changing mat baby7K/yr
- antiroll baby changing mat6K/yr
- wedge baby changing mat5K/yr
- baby changing mat wedge anti roll13K/yr
- mabel and fox changing mat5K/yr
What reviews say buyers love and hate about Changing Mat Wedge
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Good quality, easy to clean”
“Easy to Clean”
“comfortable”
“At 80x40cm, it fits almost every standard changing station I tried”
“The design is cute”
What buyers complain about
62% of reviews“The quality also feels cheap”
“to be honest it was a little bigger than I expected”
“quickly came apart”
“when you read the actual item description it does say brown so the reviews about wrong colour are slightly unfair”
“It could have been a bit more thicker”
Changing Mat Wedge return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Changing Mat Wedge questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
