Changing Mat Wedge
FailShoppers spend an estimated $66K a year here, so Changing Mat Wedge is a Fail.
- Flapen Score
- 47 / 100Ranks 319 of 638 Baby Products niches · on the category median47
- Market size
- £66K/yr206K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 14 sellers
Flapen Score
Changing Mat Wedge against its category
The dotted line is the Baby Products average. Past it, Changing Mat Wedge is stronger. Inside it, weaker.
Market
The Changing Mat Wedge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Changing Mat Wedge 206K times last year and spent an estimated £66K. The top 5 brands take 82% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £66Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- anti roll changing mat69K searches a year
02 · Price
A sale here is worth £19.55.
Listings sell for £19.55 on average, from £8.04 to £28.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.55 that is £0 to £2K a year per listing.
- Average price
- £19.55inside the $15 to $100 sweet spot
- Price range
- £8.04–£28.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #31 within Nappy Changing. It carries 252 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 70%
- Out of stock, average day
- 17.2%
- Average rank
- #31in Nappy Changing
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 252per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Changing Mat Wedge products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clair de Lune Olive Anti-Roll Wedge Baby Changing Mat 67 x 44 cm
- Price
- £18.13
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 2y ago

Babycurls Deluxe Anti-Roll PVC Wedge Nappy Baby Changing Mat with Curved Sides and Raised Edges for Babies from Birth Upwards Wipe Clean and Waterproof 69 x 45 x 8cm (Safari Sketches)
- Price
- £21.40
- Rating
- 4.8/5
- Reviews
- 747
- Age
- 6y ago

CuddleCo Wedge Changing Mat in Ditsy Cherry - Baby Changing Mat with Memory Foam Layer Anti Roll Feature Non-Slip Base Water-Repellent & Washable Cover - Ideal for Parents Nursery Needs
- Price
- £24.32
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8mo ago

Clair de Lune Gingham Anti-Roll Wedge Baby Changing Mat 69 x 44cm
- Price
- £18.20
- Rating
- 3.0/5
- Reviews
- 12
- Age
- 9mo ago

Clair de Lune Leaf Anti-Roll Wedge Baby Changing Mat 69 x 44cm
- Price
- £17.06
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Coffee)
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5mo ago

Wedge Changing Mat Baby Changing Mat Anti Roll Waterproof Raised Edges Comfortable Cushioned 70 x 50 x 10cm Wipe Clean Material (One Size Rainbow Cloud Print)
- Price
- £16.74
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

CuddleCo Wedge Changing Mat in Ditsy Cherry - Baby Changing Mat with Memory Foam Layer Anti Roll Feature Non-Slip Base Water-Repellent & Washable Cover - Ideal for Parents Nursery Needs
- Price
- £24.32
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8mo ago

BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Oat Gingham Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Grey)
- Price
- £21.36
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 7mo ago
Newest
by launch date
BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Oat Gingham Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

Anti Roll Baby Changing Mat 80x40x10cm Soft Baby Change Mat Waterproof with Adjustable Safety Strap PU Cover Non Slip Wipe Clean Nappy Changing Matt for Table Dresser (Coffee)
- Price
- £21.77
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 5mo ago

BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Petals Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Wedge Changing Mat Baby Changing Mat Anti Roll Waterproof Raised Edges Comfortable Cushioned 70 x 50 x 10cm Wipe Clean Material (One Size Rainbow Cloud Print)
- Price
- £16.74
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

BEDEBYES Deluxe Anti Roll Wedge Baby Changing Mat Safari Animal Print Waterproof PVC with Curved Sides 69x45x9cm
- Price
- £18.08
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
14
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
13%
- Clair de Lune40%
- Babycurls13%
- CuddleCo12%
- TINY TO TOTS BABY TO TODDLER9%
- BEDEBYES8%
- DVDVBOOM5%
- Open — no brand owns it (7 brands, 13%)
Demand
Changing Mat Wedge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Changing Mat Wedge search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anti roll changing mat69K/yr
- wedge changing mat51K/yr
- changing mat wedge20K/yr
- changing mat anti roll18K/yr
- baby changing mat anti roll11K/yr
- wedge changing mat baby7K/yr
- antiroll baby changing mat6K/yr
- wedge baby changing mat5K/yr
- baby changing mat wedge anti roll13K/yr
- mabel and fox changing mat5K/yr
Reviews and returns
What reviews say buyers love and hate about Changing Mat Wedge
We read the reviews and the return reasons for every product selling here.
“The quality also feels cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Changing Mat Wedge questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









