Cerave Itch Relief Cream
FailThe top 5 brands take 100% of clicks, so Cerave Itch Relief Cream is a Fail.
- Flapen Score
- 40 / 100Ranks 498 of 638 Baby Products niches · −7 vs the category median of 4740
- Market size
- £92K/yr63K searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 97 sellers
Flapen Score
Cerave Itch Relief Cream against its category
The dotted line is the Baby Products average. Past it, Cerave Itch Relief Cream is stronger. Inside it, weaker.
Market
The Cerave Itch Relief Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cerave Itch Relief Cream 63K times last year and spent an estimated £92K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £92Ka year
- Top search term
- cerave intensive moisturising lotion17K searches a year
02 · Price
A sale here is worth £14.44.
Listings sell for £14.44 on average, from £5.52 to £30.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.44 that is £4K to £7K a year per listing.
- Average price
- £14.44under the $15 to $100 sweet spot
- Price range
- £5.52–£30.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #254 within Health & Baby Care. It carries 9,654 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 90%
- Out of stock, average day
- 0.8%
- Average rank
- #254in Health & Baby Care
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,654per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Cerave Itch Relief Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 236%
- Brand 33%
Search terms
Top Cerave Itch Relief Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cerave intensive moisturising lotion17K/yr
- eucerin eczema relief cream13K/yr
- cerave intensive moisturising cream9K/yr
- cerave itch relief cream8K/yr
- eucerin eczema6K/yr
- cerave intensive3K/yr
- cerave anti itch cream3K/yr
- eucerin eczema relief4K/yr
Reviews and returns
What reviews say buyers love and hate about Cerave Itch Relief Cream
We read the reviews and the return reasons for every product selling here.
“Gave me an allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cerave Itch Relief Cream questions
Answered from the same tracked data.









