cerave itch relief cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.44avg listing price — sweet spot $15–$100
Price range
Good£5.52–£30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£92K£92K/yr · 63K searches
Review moat
Bad9,653.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cerave itch relief cream is a £92K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
cerave itch relief cream market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £72K–£87K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 0.8%
- Avg brand age
- 77 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- CeraVe62%
- Eucerin36%
- E453%
Top cerave itch relief cream search terms
- cerave intensive moisturising lotion17K/yr
- eucerin eczema relief cream13K/yr
- cerave intensive moisturising cream9K/yr
- cerave itch relief cream8K/yr
- eucerin eczema6K/yr
- cerave intensive3K/yr
- cerave anti itch cream3K/yr
- eucerin eczema relief4K/yr
Top cerave itch relief cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eucerin Body Creme Eczema Relief 8 Ounce
Eucerin£16.644.5★17,057 rev
CeraVe Intensive Moisturising Cream Body Moisturiser With Hyaluronic Acid 3 Essential Ceramides Dry Skin Moisturiser Skin Care Itch-Relief Cream 340g
CeraVe£12.114.7★217 rev
CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 473ml
CeraVe£11.194.7★423 rev
CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 236ml
CeraVe£10.174.7★423 rev
CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g
CeraVe£10.244.6★61,906 rev
Newest
by launch date
CeraVe Intensive Moisturising Lotion Duo Pack With Hyaluronic Acid & 3 Essential Ceramides Fast-Absorbing Daily Hydration for Dry & Sensitive Face and Body 473ml x 2
CeraVe£29.438 rev
CeraVe Intensive Moisturising Cream Body Moisturiser With Hyaluronic Acid 3 Essential Ceramides Dry Skin Moisturiser Skin Care Itch-Relief Cream 340g
CeraVe£12.11217 rev
Eucerin Eczema Relief Cream & Body Wash Eczema Body Wash Cream Body Wash 13.5 Fl Oz Bottle
Eucerin£30.474,585 rev
CeraVe Moisturising Lotion Refill for Dry to Very Dry Skin 473ml
CeraVe£10.631,044 rev
CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 473ml
CeraVe£11.19423 rev
Trending
90-day click momentumCeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 473ml
CeraVe£11.194.7★
Eucerin AtoControl Acute Care Cream 100ml Gentle Moisturiser to Target Acute Effects of Atopic Dermatitis Dry Skin Moisturiser for Softer Skin Soothes Dry Itchy and Irritated Skin
Eucerin£15.254.3★
CeraVe Moisturising Lotion with Ceramides for Dry to Very Dry Skin 1L
CeraVe£21.214.7★
Eucerin Eczema Relief Cream & Body Wash Eczema Body Wash Cream Body Wash 13.5 Fl Oz Bottle
Eucerin£30.474.6★
CeraVe Moisturising Cream for Dry to Very Dry Skin With 3 Essential Ceramides Hyaluronic Acid Face & Body Cream Fast Absorbing Dermatologist Developed 562ml
CeraVe£13.084.7★
What buyers say about cerave itch relief cream
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting moisturizer”
“Good quality cheaper than over the counter does what its supposed to do”
“Moisturizer for dry skin”
“Good value for money”
“Really nice so soft”
“No more skin irritation”
“as advertised”
“Easily absorbed”
“Really helped my skin get a bit better”
“Stops the Itching”
What buyers complain about
“Gave me an allergic reaction”
“Not moisturising enough for dry skin”
“Waste of money”
“Smells awful”
“Not at all drying”
“The pump doesnt work”
“Not for my skin type”
“Too thick”
“Also the tube is very small”
“Really greasy on my face”
Top return reasons
Common questions
- Is cerave itch relief cream profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the cerave itch relief cream niche?
- 3 brands and 97 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cerave itch relief cream?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Value For Money. The return rate is 0.2%.
- What does it cost to enter the cerave itch relief cream niche?
- Listings span £5.52–£30.47; the average listing price is £14.44 (sweet spot $15–$100). The average incumbent carries 9,654 reviews — the moat a new listing must climb.