How competitive is the Cerave Itch Relief Cream niche on Amazon United Kingdom?

3 brands and 97 sellers compete in Cerave Itch Relief Cream on Amazon United Kingdom. The top 5 Cerave Itch Relief Cream products take 65% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Cerave Itch Relief Cream niche?

Cerave Itch Relief Cream sells for £14.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.52–£30.47. The average incumbent carries 9,654 reviews — the moat a new listing must climb.

Cerave Itch Relief Cream

brand-locked demand (top 5 brands take 100% of clicks) — Cerave Itch Relief Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47

This niche Category average · 638 niches

Is Cerave Itch Relief Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cerave Itch Relief Cream is a £92K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Cerave Itch Relief Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 10.1% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr6K

Search volume / yr-23.1%63K

Conversion rate10.1%

Avg price£14.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 97

Top-5 product click share65%

Open market0%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Cerave Itch Relief Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eucerin Body Creme Eczema Relief 8 Ounce

Price: £16.64
Rating: 4.5/5
Reviews: 17,057
Age: 12y ago

CeraVe Intensive Moisturising Cream Body Moisturiser With Hyaluronic Acid 3 Essential Ceramides Dry Skin Moisturiser Skin Care Itch-Relief Cream 340g

Price: £12.11
Rating: 4.7/5
Reviews: 217
Age: 10mo ago

CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 473ml

Price: £11.19
Rating: 4.7/5
Reviews: 423
Age: 1y ago

CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 236ml

Price: £10.17
Rating: 4.7/5
Reviews: 423
Age: 1y ago

CeraVe Moisturising Cream for Face & Body for Dry to Very Dry Skin 454g

Price: £10.24
Rating: 4.6/5
Reviews: 61,906
Age: 8y ago

Newest

by launch date

CeraVe Intensive Moisturising Lotion Duo Pack With Hyaluronic Acid & 3 Essential Ceramides Fast-Absorbing Daily Hydration for Dry & Sensitive Face and Body 473ml x 2

Price: £29.43
Rating: 4.3/5
Reviews: 8
Age: 10mo ago

CeraVe Intensive Moisturising Cream Body Moisturiser With Hyaluronic Acid 3 Essential Ceramides Dry Skin Moisturiser Skin Care Itch-Relief Cream 340g

Price: £12.11
Rating: 4.7/5
Reviews: 217
Age: 10mo ago

Eucerin Eczema Relief Cream & Body Wash Eczema Body Wash Cream Body Wash 13.5 Fl Oz Bottle

Price: £30.47
Rating: 4.6/5
Reviews: 4,585
Age: 1y ago

CeraVe Moisturising Lotion Refill for Dry to Very Dry Skin 473ml

Price: £10.63
Rating: 4.7/5
Reviews: 1,044
Age: 1y ago

CeraVe Intensive Moisturising Lotion for Very Dry Itchy skin 473ml

Price: £11.19
Rating: 4.7/5
Reviews: 423
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

CeraVe62%
Eucerin36%
E453%

Top Cerave Itch Relief Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cerave intensive moisturising lotion17K/yr -19.2%7.0% conv.
eucerin eczema relief cream13K/yr -34.5%7.3% conv.
cerave intensive moisturising cream9K/yr -1.4%7.6% conv.
cerave itch relief cream8K/yr -12.9%2.1% conv.
eucerin eczema6K/yr -3.2%8.5% conv.
cerave intensive3K/yr -8.6%7.6% conv.
cerave anti itch cream3K/yr -24.1%1.6% conv.
eucerin eczema relief4K/yr -70.5%6.4% conv.

What reviews say buyers love and hate about Cerave Itch Relief Cream

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Moist/Dry27%

“Long lasting moisturizer”

Quality-Overall10%

“Good quality cheaper than over the counter does what its supposed to do”

Suitability Dry Skin9%

“Moisturizer for dry skin”

Value For Money8%

“Good value for money”

Soft Feel6%

“Really nice so soft”

What buyers complain about

48% of reviews

Allergies12%

“Gave me an allergic reaction”

Suitability Dry Skin7%

“Not moisturising enough for dry skin”

Value For Money6%

“Waste of money”

Smell5%

“Smells awful”

Moist/Dry5%

“Not at all drying”

Cerave Itch Relief Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

18%

2Size-Overall

15%

3Value For Money

4Moist/Dry

5Suitability Combination Skin

Common Cerave Itch Relief Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cerave Itch Relief Cream 40/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.

Cerave Itch Relief Cream buyers on Amazon United Kingdom complain most about Allergies, Suitability Dry Skin, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.