Skip to content

Cerave Itch Relief Cream

Fail

The top 5 brands take 100% of clicks, so Cerave Itch Relief Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 498 of 638 Baby Products niches · −7 vs the category median of 47
Market size
£92K/yr63K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
65%top-5 click share · 3 brands · 97 sellers

Flapen Score

Cerave Itch Relief Cream against its category

The dotted line is the Baby Products average. Past it, Cerave Itch Relief Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cerave Itch Relief Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cerave Itch Relief Cream 63K times last year and spent an estimated £92K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
10.1%
Market size, estimated
£92Ka year
Top search term
cerave intensive moisturising lotion17K searches a year

02 · Price

A sale here is worth £14.44.

Listings sell for £14.44 on average, from £5.52 to £30.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.44 that is £4K to £7K a year per listing.

Average price
£14.44under the $15 to $100 sweet spot
Price range
£5.52–£30.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #254 within Health & Baby Care. It carries 9,654 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.8%
Average rank
#254in Health & Baby Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,654per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Cerave Itch Relief Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 236%
  • Brand 33%

Search terms

Top Cerave Itch Relief Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave intensive moisturising lotion17K/yr
  • eucerin eczema relief cream13K/yr
  • cerave intensive moisturising cream9K/yr
  • cerave itch relief cream8K/yr
  • eucerin eczema6K/yr
  • cerave intensive3K/yr
  • cerave anti itch cream3K/yr
  • eucerin eczema relief4K/yr

Reviews and returns

What reviews say buyers love and hate about Cerave Itch Relief Cream

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
0.2%of orders come back
“Gave me an allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cerave Itch Relief Cream questions

Answered from the same tracked data.