Cellular Blankets Baby
FailPrices span $3.99–$18.92, mostly outside the sweet spot, so Cellular Blankets Baby is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £117K/yr245K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 19 sellers
Flapen Score
Cellular Blankets Baby against its category
The dotted line is the Baby Products average. Past it, Cellular Blankets Baby is stronger. Inside it, weaker.
Market
The Cellular Blankets Baby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cellular Blankets Baby 245K times last year and spent an estimated £117K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £117Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- cellular blankets baby147K searches a year
02 · Price
A sale here is worth £9.40.
Listings sell for £9.40 on average, from £3.99 to £18.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.40 that is £5K to £7K a year per listing.
- Average price
- £9.40under the $15 to $100 sweet spot
- Price range
- £3.99–£18.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #13 within Nursery. It carries 1,986 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 79%
- Out of stock, average day
- 2.3%
- Average rank
- #13in Nursery
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,986per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Cellular Blankets Baby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bloomsbury Mill - Cellular Blankets Baby - Soft 100% Organic Cotton Baby Blanket - Pack of 2 - Essentials For Newborn - Ideal for Cot Bed Travel Car Seat Pram Moses Basket - Cream 75x95cm
- Price
- £11.40
- Rating
- 4.7/5
- Reviews
- 8,960
- Age
- 8y ago

Clair de Lune Soft Cotton Cellular Baby Shawl Blanket 70 x 90 cm (White)
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 2,676
- Age
- 13y ago

Bloomsbury Mill - Cellular Blankets Baby - Soft 100% Organic Cotton Baby Blanket - Pack of 2 - Essentials For Newborn - Ideal for Cot Bed Travel Car Seat Pram Moses Basket - Grey 75x95cm
- Price
- £10.74
- Rating
- 4.7/5
- Reviews
- 8,960
- Age
- 8y ago

Silentnight Safe Nights Baby Blanket - Pack of 2 Soft 100% Cotton Cellular Baby Blanket for Newborn Ideal for Cot Crib Moses Basket and Pram - Baby Essentials - 2 Pack - Natural
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 1y ago

Silentnight Safe Nights Baby Blanket - Pack of 2 Soft 100% Cotton Cellular Baby Blanket for Newborn Ideal for Cot Crib Moses Basket and Pram - Baby Essentials - 2 Pack - Pink
- Price
- £10.34
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 7y ago
Trending
estimated 90-day click momentum
Silentnight Safe Nights Baby Blanket - Pack of 2 Soft 100% Cotton Cellular Baby Blanket for Newborn Ideal for Cot Crib Moses Basket and Pram - Baby Essentials - 2 Pack - Natural
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 1y ago

Bloomsbury Mill - Cellular Blankets Baby - Soft 100% Organic Cotton Baby Blanket - Pack of 2 - Essentials For Newborn - Ideal for Cot Bed Travel Car Seat Pram Moses Basket - Grey 75x95cm
- Price
- £10.74
- Rating
- 4.7/5
- Reviews
- 8,960
- Age
- 8y ago

MORI Cellular Blanket Taupe Organic Cotton Bamboo 70x100cm Lightweight Breathable for Newborn Durable Comfortable Swaddle Ideal for Cot Crib Moses Basket Pram or Travel
- Price
- £18.92
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 3y ago

DUDU N GIRLIE Baby Blanket - Single Pack - 100% Pure Natural Cotton - Extra Soft Cellular Baby Blankets - Pram/Travel/Moses Basket 70x90cm- Purple.
- Price
- £5.48
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 6y ago

Silentnight Safe Nights Baby Blanket - Pack of 2 Soft 100% Cotton Cellular Baby Blanket for Newborn Ideal for Cot Crib Moses Basket and Pram - Baby Essentials - 2 Pack - Pink
- Price
- £10.34
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 7y ago
Newest
by launch date
HAGOT 100 * 75cm Newborn Cotton Baby Cellular Blanket Kids Baby Blanket suitable for Pram Car Seat and Cot Bedding
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 9mo ago

Soft Touch Newborn Essentials 70 x 90cm Cotton Baby Cellular Blanket for Pram Car Seat and Cot Bedding
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago

Soft Touch Newborn Essentials 70 x 90cm Cotton Baby Cellular Blanket for Pram Car Seat and Cot Bedding
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago

Soft Touch Newborn Essentials 70 x 90cm Cotton Baby Cellular Blanket for Pram Car Seat and Cot Bedding
- Price
- £10.76
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago

Soft Touch Newborn Essentials 70 x 90cm Cotton Baby Cellular Blanket for Pram Car Seat and Cot Bedding
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
19
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
7%
- Bloomsbury Mill32%
- Clair de Lune26%
- Silentnight17%
- Soft Touch9%
- HAGOT6%
- DUDU N GIRLIE4%
- Open — no brand owns it (3 brands, 7%)
Demand
Cellular Blankets Baby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cellular Blankets Baby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cellular blankets baby147K/yr
- cellular blanket58K/yr
- baby cellular blanket12K/yr
- cellular blankets9K/yr
- cellular baby blanket8K/yr
- cellular blanket baby4K/yr
- baby cellular blanket for newborn5K/yr
- breathable baby blanket4K/yr
Reviews and returns
What reviews say buyers love and hate about Cellular Blankets Baby
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cellular Blankets Baby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









